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Hello there, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Smart
Monday and that means we share knowledge about branding and marketing to enhance your IQ.
So I am going to ask you five little questions that I’ve profiled in previous Once a Day
Marketing videos. And hopefully the answers are clear and if not you can always look back
at our videos and I’m going to give you some clues along the way.
Ok, so here comes the quiz. So, get out your paper and pencil, think about the old days
in class. The very first question is what is a brand? I’ve talked a lot about what
a brand is at Once a Day Marketing hopefully it’s coming to your head real quickly.
Two, related to that what is branding? Again, I’ve produced videos on that, you should
be able to answer that question.
Three, and I talk about this all the time, what are the 7Ps of Marketing?
Number four, what is the difference between branding and marketing? And many professionals
in the branding and marketing industry have a hard time with that one so it may be a little
challenging.
And then the last question, number 5 why is a positioning statement so important to your
organization?
Did you get all those? We want you to have a really good experience using the Once a
Day Marketing videos and so we’ve created a theme base for each week that is exactly
the same each and every week. So we start off with Smart Monday. Smart Monday is where
we enhance your branding and marketing IQ.
On Tuesdays its Strategic Tuesdays and that’s where we help you get thinking about strategies
to use to really penetrate the market and to grab up some more market share.
Wednesday’s are Action Wednesdays and this is where we get you to roll up your sleeves
and think about implementing tactics that you use.
Thursdays are Recon Thursdays and that’s where we have you thinking about your own
business, your market and your competition.
And then Friday’s are Digital Friday and that is where we get you thinking about social
media, inbound marketing and how to use these really powerful tools out there to get your
message out to the marketplace.
To ease your experience with Once a Day Marketing videos, we’ve also divided them into the
7Ps of marketing. And so as soon as you answer that question above about the 7Ps you’ll
be able to use those categories to search through our videos. So whether you use the
themes or whether you use one of the 7Ps you can quickly find our video that will relate
to your desired topic.
So, if you haven’t watched all the video’s then you can go back and do that at your leisure
at any time. So if you missed one you can always go back.
I really hope you aced that quiz. If you need branding support, please contact me to discuss
an online or face to face service engagement. You can find that information at the end of
this video. I am Jim Glover, That Branding Guy, for Once a Day Marketing and we will
see you next time.