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We don't need to tell you how important video is to social media engagement, but you should
understand the marketing benefits to services like Instagram video and Vine.
HERE ARE A FEW WAYS TO CAPITALIZE ON INSTAGRAM VIDEO AND VINE FOR BUSINESS:
#1: Shoot a Product Demo and Answer FAQs: Sometimes, a simple how-to video can answer
your customers' questions quickly and efficiently. Make a list of the most-asked questions your
customer service department gets and use video shorts to answer them. This is a great way
to add value to your brand. #2: Create a Visual Portfolio of Your Work:
If a picture is worth a thousand words, imagine what 15 seconds of video can communicate.
With Vine, not having to shoot six consecutive seconds is a favorite feature for most and
allows you to pack more into six seconds than you think. Shoot videos of the work you've
done for recent clients to create a portfolio for potential customers to browse through.
#3: Highlight Special Offers and Events: Fifteen or six seconds is a significant amount of
time to promote your special offer or event with video. Use the description field to emphasize
and reinforce the video message and add a hashtag to track conversions or extend your
reach. #4: Invite Fan and Follower Submissions via
Hashtags: Invite your audience to submit video with a hashtag to enter a contest or promote
your live event. #5: Humanize Your Brand: We often hear about
how brands "need to become human." Social media has blurred the lines with real-time,
real-life engagement between companies and customers, creating a need for companies to
be transparent and more open. Use Vine and Instagram video to introduce your team in
fun and interesting ways. This will help not only put a face to your brand, but it will
make users feel more connected to you. VIDEOS AND PHOTOS INSPIRE THE MOST USER ENGAGEMENT ACROSS
THE SOCIAL MEDIA BOARD, SO IT SHOULD BE NO SURPRISE THAT THESE NEW TOOLS OFFERS SOME
RICH POSSIBILITIES FOR MARKETERS.
With Vine and Instagram video, anyone can be a filmmaker. So, turn on the smartphone
and shoot some video shorts today. You'll be surprised how popular your videos could
become.