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00:04 The Internet has fundamentally changed the way we live our lives since the first
00:08 page popped up on the World Wide Web, just two short decades ago.
00:12 Next to email, what we do most with the Internet is search, and that's because
00:16 search is really the gateway to everything else we do online.
00:20 In this course we'll walk through the fundamentals of Search Engine
00:23 Optimization, or SEO for short. 00:26 While SEO can become very technical,
and very complicated, very quickly, in this 00:31 course we'll focus on the fundamentals.
00:33 We'll talk about how to find and research the keywords that you want your
00:37 pages to rank for, how to come up with an optimized content for those target
00:41 keywords, and the importance of links from other websites and social exposure.
00:45 We'll look at the concepts and we'll even dive into some code.
00:50 And along the way, we'll touch on e-commerce, local, and even
00:53 international considerations. 00:56 Last, we'll focus on measurement strategies
that can help you understand just 01:00 what you're getting back from your investment
in search engine optimization. 01:04 The Internet is now simply a part of
our everyday lives, and as consumers we rely 01:09 on search engines to show us what we're
looking for. 01:12 As a business it's no longer good enough
to just be online, these days you 01:17 have to be found.