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bjbj ~ Wired for Success TV ~ Mastering the 7 Areas of Life HYPERLINK "http://www.wiredforsuccess.tv"
www.wiredforsuccess.tv Presented by Melanie Gabriel & Beryl Thomas [Episode 30] Living
On Purpose with Jacob Sokol Living On Purpose with Jacob Sokol - Wired For Success [Episode
30] [0:00:11] Beryl: So hello and welcome to another episode of Wired for Success TV.
Here we present high profile interviews that awaken the superhero in each of us. By challenging
the status quo, we encourage fresh thinking around what s not working in our lives and
on the planet so that we can be inspired and empowered to become who are meant to be. I
am Beryl Thomas and with me is my co-host Melanie Gabriel. Say hi Mel. Melanie: Hello
everyone. Beryl: So with us today is Jacob Sokol, founder of Sensophy, a business dedicated
to those who like himself have awaken to the idea that you can have a life of passion,
purpose, progress and playfulness. As many people are experiencing right now, Jacob went
through a dark night at the soul where his life plan was no longer making him happy.
In fact, as he puts it, he received a spiritual *** slapping. He had already resigned his
job and then his heart took a good smashing too, so no job, no lover, and no money. The
tide was coming in fast and the anxiety was intense. Today s story is the candid one of
the story behind the glory and of how he made an incredible comeback and turned his blog
into a business, how he pulled himself back by recognizing that if he wanted an extraordinary
life, then that would mean taking some extraordinary action and that is exactly what Jacob did.
s passionate about the work he does now, coaching others to create a life where they wake up
excited about creating success and immense happiness in their own lives. So Jacob, welcome.
We are thrilled to have you with us. Jacob: Hey, I m thrilled to be here and hello to
everybody who s watching as well. Beryl: So please can you share with us where you came
from? You had an ordinary kind of sounding job and education. Tell us about that. And
then what was the moment? Where did everything start to feel like the legs were wobbling
underneath the table and something was going to go? Jacob: Yeah, I think people are constantly
asking what is that catalyst. What is that moment? They want to know when they will know
it s the right moment for them to make that change in their own life. So if we rewind
a little bit, I feel like I was trying very hard to do all the things I was supposed to
do in life. So I had a really troubled childhood in the sense that I was very adventurous and
I didn t grow up in the most tame set of circumstances. So I go through school. I didn t always do
really well in school. To me it felt more like they were domesticating me and training
me versus educating me and really providing my growth and I just didn t fit well into
the school system. I had more interest in smoking weed and doing graffiti and cutting
class than learning about science or algebra or any of these things. I always looked for
practicality in life. I always looked for what s the practicality of what you re teaching
me right now. How can I use this or apply it in my life? I couldn t find it in school
for the most part. It didn t make sense to me. So college came about and my mom kind
of gave me this choice and she said, Well, you can go to college and that s one option
or the other option is you could move out and figure out how to support yourself. And
I was a little dipshit kid. I didn t know anything about anything and I still don t.
But I was at this point where I was just trying to please my mom. It wasn t much of an option
there. I just said, OK, I will go to college. So I ended up majoring in graphic design which
was a direct link to two of my passions computers and graffiti. And I figured this is like graffiti
on computers. Let me just try it. It doesn t seem that bad and so I spent two and a half
years in college getting a two-year degree which I didn t do much with after I left.
I was waiting tables after I graduated college which was actually a really useful thing because
it taught me how to speak. I was very introverted as a child, not comfortable in my own skin,
afraid to be myself, especially around authority figures to actually express who I was. So
being a waiter enabled me to learn. I had to speak to develop relationships with people
in order to make money. That was really important. So I m going to get to the point here. So
I ended up getting a job as an IT tech and it was a great job. It shifted my sense of
what was possible. Here I was a kid who was serving beer and wings at a sports bar and
they put me in corporate environments where now I was managing computer networks for people
who made millions and millions of dollars. To me that was big. That was important for
me to go through that and over the course of three and a half years, I built up a very
successful knowledge base and I worked in a consulting shop and I was doing fairly nice
projects, big-sized projects, a lot of responsibility. In the beginning it was great because I was
growing. I was learning and I was passionate about it. But at some point, I just realized
that I wasn t waking up excited in the morning. I wasn t comfortable in my own skin. I couldn
t communicate with people honestly. I had to mold myself into the role that I felt that
I should be in this job and I didn t know myself very well and I was working my ***
off which is a good thing but it s a good thing when it s intentional, when you say
I m going to work my *** off on this project because I believe in it. It s in alignment
with my purpose. I was working my *** off because I felt like it was the right thing
to do and I realized just I just had this intuitive feeling more of the same isn t the
answer. More of the same isn t the answer. But I had no clue what to do about it. There
was nobody I could talk to. My friends didn t really get it. My parents sure didn t get
it. My biggest mentor was my boss. He still is actually from my old job and so I can t
really tell him, hey, it s not really doing it for me right now. So I didn t really know
what to do but I knew that I wanted to go to Europe by the time I turned 25. So I kind
of planned this trip out six months in advance and I was waking up really depressed in the
morning. I was waking up very negative. Not just negative thoughts in my head but negative
thoughts in my head that weren t my own thoughts. They were thoughts of society. They were thoughts
of culture. They were thoughts of what it means to be a man. They re thoughts of all
these different things that I didn t have the self-awareness to understand that I am
not my thoughts. That was a huge revelation that finally when I went to Europe for five
weeks by myself, I realized I m not my thoughts. I m not my role. I m not my job. I m not all
these things. If I m not my thoughts, I can change my thoughts and if I could change my
thoughts, I can change my life and I think that s that pivotal moment that you re talking
about is when I realized I m not my thoughts. I m not my role and a different lifestyle
is possible for me. Melanie: So what happened in Europe to actually bring you to that point,
that didn t happen in the States? Jacob: Well it was somewhat of a spiritual journey but
that doesn t mean I wasn t drinking and trying to hook up with girls all night also. So I
didn t [0:07:24] [Inaudible] spiritual journey at the time but it ended up being one. What
happened? My sense of reality shifted. My sense of what was possible in life opened
up to me and I only knew New York. I m from New York born and raised and I know the culture
here and I know what s on TV. I just didn t know anything else and I was introduced
to all these people who had a very different lifestyle and just learning about that. I
realized there s no amount of money that would keep me in my old job when there s this other
lifestyle out here where I get to be myself and have exciting days and communicate with
who I am deeply and intimately. So that was huge for me. Melanie: So the domesticating
that took place as you were growing up, that started to break when you were traveling through
Europe. Jacob: I would say so. Yeah, I think it was trying to break when I was in New York.
It was that call inside. There s something going on and I wasn t listening to that call
and Joseph Campbell talks about it with The Hero s Journey. That call, if you don t answer
your calling, that calling ends up turning into things that become really painful whether
it s having a heart attack or really bad experiences happen to you, happening to you over and over
because you re not paying attention to innately what you re being called to do. I just didn
t have the tools or the resources or the mindset to get to that place to listen to that calling
and like you said, the trip to Europe is really the first time where like yeah, this is the
direction I need to go in. I don t know where I m going but it should be this way. Beryl:
So this is fascinating stuff, Jacob. So I m wondering now. You talk about you had an
awareness that you are not your thoughts. You are not your mind. You re something far
greater than that. So that was kind of a spiritual awakening there, wasn t it? And yet at the
same time, you were listening to other voices in your head that said like go to Europe.
There s some level of trust that you have to have with what you hear in your head. Am
I making sense to you? Jacob: That s an incredible insight, yeah. Beryl: So how did you come
to trust one set of voices in your head? Jacob: Yeah, that s a great question and I ask that
question. It s a question I ve asked often over the last couple of years is, How do I
know the difference between intuition and fear? because they re both the voice inside
of you. How do you know what s what? So what I can offer are a couple of things. The first
thing that comes to mind is when you think about continuing to do what you re doing right
now, you can ask yourself, How is that working for you? How is this working for me? So continuing
to do this IT job, how is that working for me? It wasn t working for me. I knew that.
I was depressed in the mornings. I was sweating. Like just the small things. I was sweating
so much in my day to day life. It s just a weird, peculiar thing but I would be on the
train in New York City in the morning packed in rush hour and wearing my business casual
clothing and just couldn t even keep it together. Like so out of it and putting so much pressure
on myself and we could talk about the be good mindset versus the get better mindset which
I would love to go into more at some point. But I would start with there. Like how is
what you re currently doing working for you? Then I found there s this great source of
wisdom out there, old school philosophy, new school positive psychology and they offer
kind of really grounded approaches that [0:11:08] [Inaudible] psychologists, some really grounded
approaches to creating our ideal lives. This is the modern science, social science about
happiness and fulfillment which is huge. I m like wait a second. There are places that
are literally the world s leading thinkers are studying how to be happy and fulfilled.
That s incredible. And then I found old school philosophy to be really interesting. That
s a different mindset. Let me think about that. But it s still very challenging for
sure. Beryl: And none of the things you learned in the college education. Jacob: No, ma Beryl:
There s a profoundness in that, isn t it? That what you ve learned has moved you towards
this wonderful life that you have now. You learned from your own study and from mentors
but not from what s supposed to be wonderful education. Jacob: Yeah. This is true. If there
s one thing I could say on it, what I would love to see is a class in school that let
me rewind for a second. All the classes that I ve taken in school were all about learning
things out there and what I would be interested in taking in school is the class that help
me understand what was going on in here, whether it s dealing with my emotions or dealing with
my mind or how my maybe there s a class on anatomy or physical education, health ed.
Maybe there s a little bit of that. But more things about helping, asking me questions
as opposed to telling the answers. Ask me questions. Who am I? What are my passions?
When do I come alive? When have I felt proud? What do I love about life? Help me learn about
myself because now I m at the point and I ve never been an academic. But now I m at
the point where I m so fascinated by academia that I could almost see myself going back
to college and I would study philosophy, positive psychology, sociology. All these things are
really interesting to me and I had no idea anything about them at the time that I was
forced to make a decision to go to school. So that would be my little caveat in there.
Melanie: So when you experience this awakening, did you get any resistance from perhaps family
or friends? Did they think you had gone a bit gaga? Jacob: Oh yes. That s [0:13:30]
[Inaudible]. Beryl: Do tell. Jacob: Violent opposition from my family, violent opposition
almost as if they would disown me for leaving this job. But I m serious. They did everything
they could. It felt like in their power to personally, I love my family. I need to shut
up now. I love my family. They are awesome and what they were doing was looking out for
my well being. They cared about my safety. They didn t realize that my happiness to me
was more important than my safety. So that s just a quick note there about my family.
However they love me a lot which is why they were trying really hard to keep me safe and
secure and I had to in a sense break up with my family and I don t mean that in a sense
that I disown them or I stop spending time with them. But I distanced myself from them
and ultimately had a really tough conversation, a couple of really tough conversations with
family members saying [Indiscernible] my dad. I had a really tough conversation with my
dad. It was right after a good childhood friend of mine had just passed away. He had overdosed
on some drugs. He was a mentor to me at some point in my life when I was doing graffiti
when I was younger. He showed me how to climb on rooftops and subway tracks, [Inaudible]
and al this kind of crazy stuff that Melanie: Wasn t safe. Jacob: Unsafe. Here s this guy
that was teaching me how to make it a little bit more safe. He was a really good kind of
brother to me who schooled me to the game of life in a lot of ways. A lot of ways which
weren t right as you could see which ended up in his own life but to me was an alternative
source of figuring stuff out with my life. So he had passed away and I was really close
with his family and I ve just come from his wake and I went out to dinner with my dad
that night. We went to go get Mexican food at Spanish Harlem and it was as if that shell
had got cracked open. I was in such an emotionally, vulnerably truthful place about who I am and
what I was going through. I had kind of had some things going on underneath that I ve
been afraid to address with my family and my dad and I was just so cracked open about
life is short. This was meaningful to me. Let me get it out there and I said, Dad, I
respect you. I admire you. I love you. You re awesome and I realize my entire life I
ve been trying to become you and I need to stop that and you need to stop telling me
what I should do with my life, and this is my dad s thing. He s always saying you should
do this. You should do that. You should bring an umbrella because it s going to rain. [0:16:03]
[Inaudible] and this broke my dad s heart. I ve never seen my dad cry over like my dad,
he s a man s man, right? So [Inaudible] our emotions and my dad grew up in a time where
what it meant to be a man is very different than what it means to be a man right now in
my era. And so he didn t cry but he was crying inside and I felt so badly but it was the
conversation that I needed to have with my dad in order for me to have the freedom to
be myself and not look for his validation and his approval and every decision I make
[Inaudible] tune into my own validation and my own self-acceptance. So the answer is yes
and old friends who I really love and I ve had these crazy experiences with when I was
younger, who I still love. I had to not stop hanging out with them but in a sense find
people to hang out with who were more in alignment with my values and I know people watching
this can relate to that. I know people aren t sure how to deal with their friends who
may not get them and kind of get what s really going on in here. For everybody watching,
I would say make the effort. There s an expanding community of people who are getting this stuff,
who are starting to get into it and maybe not just this mindset stuff but things that
with the internet, it s incredible. You can really connect with people who have similar
values as you give it time. Give it months, a year, three years. It s incredible what
can happen. Melanie: So are you saying that eventually your friends even if they don t
think like you, that they ve come to accept you now? You can coexist peacefully. Jacob:
So there are two different groups of friends that I can think of right now. The one group
of friends is they just didn t get it with what they re doing and that s cool. And I
still love them because we grew up together. I m sure you both have friends that you ve
grown up with. They re just a part of you inside that you just deeply love these people
just because you ve shared these experiences with them that you will never share again
with anybody else. They ve helped you out. You ve helped them out. You ve been there
for each other. So I have that group of friends and I don t talk to them often anymore and
I have another group of friends who has been watching me and I ve still kept in touch with
and they re starting to see. Now they ve seen kind of what I ve done with my own life and
it has given them permission slowly to do the same with their life and they ve come
along and I meet with them and I was with them last night. m with them every week or
two weeks or three weeks and we talk deeply about what s going on about our fears, about
our vulnerabilities, our emotions. We have guys night out. When I think of guys night
out, I think of American football. I think of chicken wings. I think of beer. We have
guys night out. We talk about our emotions, our feelings, what scares us and the work
that we do [0:19:04] [Inaudible]. So yeah, I think there s these two different groups
and then there s the whole other group of awesome people like [Inaudible] through my
purpose and through my life and an infinite amount of people just like us who get this
stuff and there s almost an instant friendship because our values are so in alignment, that
we don t need that elevator conversation. We get to the core about who we are and what
we care about and that s incredible. Melanie: So you have this awakening. It starts in Europe.
You come back to New York presumably. You have your challenges around you with family
and friends. So what happened next to create the birth of Sensophy? Jacob: Awesome. Yeah,
so I didn t know what the next step was. But I felt like going to Hawaii and spending like
six weeks there would be a good next step. So I had a roommate who used to live in this
apartment that I m in and she moved there and she said, Hey, you can come sleep on my
floor for six weeks. So I said, Done. And I saved some money. I figured out how to reduce
my expenses to the point where my income was pretty much the same as my expenses. So I
literally cut my expenses in half. It s really easy to have an inspiring conversation about
how awesome life can be and all these things. Everybody watching, there s a practical aspect
to it. You have to figure out what your priorities are. For me, my priorities were my happiness,
my sanity, my knowledge of self, doing things that excited me and in order to get there,
I needed to cut things out that were kind of keeping me from living a life that enabled
me to get those things. So I sold my car. I had a car for the last seven, eight years
of my life. Sold my car, sold my motorcycle. I canceled my cable TV. I packed my lunches
to go to work. I stopped buying new clothing, a limit on my budget when I went out to bars
which I was still going out to at that time frequently. And I literally cut my expenses
in half literally, which was incredible because I didn t think it was possible until I actually
got serious about doing something about it. So that was a big key and then I sublet my
apartment when I went to Hawaii so I didn t actually have to pay my rent at home. Somebody
else was paying my rent. Again all things that school doesn t teach us about that these
options are possible. There are more options than you think. So I went to Hawaii and to
me it was all about really doing the things that excited me. So I bought a camera. I started
doing photography and I was meditating. I was doing kung fu, like things that just didn
t seem to have any practical application in my life but they were exciting me and I was
allowing myself to be excited and to learn about myself and I was reading a ton. It was
during this time that I came across a mentor who at that point was just a random dude on
the internet like I am for people watching right now and his name is Brian Johnson and
Brian has become a good friend and a mentor over the last three years and that happened
because I have spent I want to say thousands of hours to immerse myself in his work and
I don t want that to be an exaggeration. I don t think it is. Thousands of hours probably
sounds about right. First thing I did every morning when I woke up was watch a video of
his. Then I would go meditate on the couch and then I would go watch the video again
and take notes on it and I did this everyday for about I think the last three months of
work. So I was slowly starting to shift my mindset this way. But it really became about
that and it became about asking myself quality questions. If you go back to the beginning
of Sensophy, like the first 10 posts on Sensophy were about [0:22:44] [Inaudible] questions.
If I had all the time and all the money in the world, what would I do? What would I dare
to dream if I wasn t afraid to fail? One gift which I could give to the world. I kept asking
these really deep questions about who I am, what excites me, what have I been most proud,
most fulfilled. These questions to learn about who I was and then use that knowledge of self
to then take grounded, wise action opposed to just oh society says I m now supposed to
buy a house, get a mortgage and now I should be having kids five years later. I want to
take action based on who I am and what I know about myself and what I care about and what
my values are, not about what I m supposed to do. That sounds like *** to me. So that
was the introspective period of my life in Hawaii and my answer to some of these questions
was Sensophy. So there s a concept called the hedgehog concept and I use this kind of
when I talk about helping people find their purpose on a macro level, on a big picture.
I think there s living on purpose on a micro level and then also which is the day to day
and then also on a macro level which is the really high level stuff like what do I want
my life to look like when I die. There are three things I ask people to think about.
What are your strengths? What are you good at? Do you have a natural ability for or cultivated
ability for? There are strength assessment tests that people can take and also other
work they can do. What are your passions? Kind of what excites you? What are your interests?
What would you do if you could just do anything? This kind of things. And then how can you
combine these, your strength and your passions in service to something larger than yourself
because I think life is about if you want to have a fulfilled life, it s about service.
It s about how can we give to the world. How can we contribute? But I don t think it s
about service in the sense where you have to sacrifice. I think it s about love and
service. The whole thing being just as much a reward for you as it is for the people who
you re serving. This conversation, like this is how we re serving the world. I m having
[0:24:48] [Inaudible] having this conversation. I don t know about you ladies. Melanie: Absolutely.
Jacob: This is service, right? I didn t fall into this accidentally. It was a very conscious
thing of what are my passions, what are my strengths. How can I serve the world and meditate
on it for days, weeks, months, years? Continue to play with the question. Let it be the kind
of guiding star for you and escape the trend of instant gratification that society bombards
us with. Escape that. That takes willpower and diligence and consciousness. Escape that.
It s a very long term vision. I m playing a very long term game here and anybody like
you ladies and anybody watching this who has the audacity to do the same, I think that
s really where things start to pay off in the long run. Beryl: So talking of paying
off, we here and I m sure you have over the years too a lot of people being uncomfortable
with not understanding that you could actually make a living out of doing what you love and
your story certainly tells us that you have to make an income, didn t you? So can you
just share a little bit about that, how you moved into having to make as you said, the
reality is [Crosstalk] [0:26:05] Beryl: Yeah, turn your passion into something Melanie:
Practical, hard, cold cash. Beryl: Yeah. Jacob: I would love to, yeah. So I started off by
purposely not focusing on making money because I just felt like it may dilute some of my
soul and I just didn t have the tools to calibrate my truth well enough at that point. I just
focused on how can I combine my strengths with my passions and serve people and trust
that if I can serve people enough, I will make money from it. So this is not a great
business plan by any means but where I was to where I went, it was how I got there. And
I just said, How can I serve? How can I serve? How can I connect with people who care about
what I care about and do this? And trust again, the long term I don t know how but in some
ways this is going to work [0:26:53] [Inaudible]. So that was the game plan and I would say
about, I don t know, like a year into writing Sensophy or six months into writing Sensophy,
literally spending 40 hours a week on it. I said, OK, I need to start to figure out
how to set a business and I have no entrepreneurial experience whatsoever. So I m a dude that
has always worked for somebody else. I worked in a small business but that we re talking
about computers, not about coaching or personal development or wellness. Totally different
stuff. So yeah, so it was a journey. I mean by all means it was not easy. I freaked out
a ton of times and what I did initially was I had built up a small audience of like 500
people on my mailing list which to me was a huge audience at that point and it s still
a huge audience. If you have 500 people that care about what you care about, you don t
need anybody else. That s totally enough and I asked them. I told them I want to write
a book. I want to write a guide. Here are 20 topics. What do you think? And the overwhelming
majority of people said, I want a guide on how to find and live my purpose. I said, Awesome.
I could help [Inaudible] thing or two about that over the last couple of years. So I didn
t just create something. I didn t just write a book on my life and say, Look, oh you guys
are going to love this. Like this *** is really cool. It was more about like what do
you guys want. Oh you want that? OK, cool. OK, cool. Hey, anybody interested in this
thing over here? And of course a lot of them were waiting for it which was cool but that
was only a couple of grand that I made off of my product when it first launched and I
was making a grown person s salary doing my other job. So there was still this anxiety
that ultimately led me to really be tested by the universe, by my calling and I was pretty
much freaking out. I didn t have the self-awareness to realize how anxious I was and that how
much that anxiousness was messing with my psyche. But it was a particularly challenging
time to write a blog on wellness, on kind of mindset and going through my own *** and
how do you be honest about that and still be a value and people want to work with you
and how do you find that balance. So this is something I struggled with. But if you
go back and look through Sensophy, you will find posts where I m having open letters with
open conversations with the universe. Like what s up? Let s talk publicly. I m on the
way to still publish content in a very authentic way. When we say, What s one thing that you
can be the best in the world at? which is a question that I ask myself which scared
the *** out of me because obviously look at that question. The answer that I came up
with after meditating on it for a week or two was I can be the best in the world at
being myself. I can be a first rate version of myself. If I try to emulate anybody else,
I will never be the best at that. So that was very specific and strategic in the development
of Sensophy and how I approached this conversation and how I approached my life. How can I be
very authentic? How can I just be me? And I ve developed the mindsets and the tools
to be able to deal with all the *** that comes up and the fear and the judgment and
the validation, to calibrate and to go forward with that. So I actually went and I applied
for an IT job just to see if I could still make money, if I needed to, worst case scenario.
And when I left my job two years prior, I was making somewhere about 50 grand which
for a kid who didn t go to school for that material, payment as a waiter off the street,
nothing about computers. Then a couple of years, I was pretty happy at 24 years old
with more money than I knew what to do with. When I went back two years later to apply
for my now the first place that reached out to me ended up I went for four interviews
with them. Finally after the fourth interview, they offered me a job making nearly $100,000.
This is after not paying attention to IT for two years, no attention to IT. I was paying
no attention and they offered me literally the amount of money that was double to my
last salary. So I was tested by the universe. What s more important to you? A hundred grand
or waking up excited in the morning, not knowing how you re going to pay the rent and still
freaking out about that? And you know what I chose because I thought about the next Monday
going in and putting on my business casual clothing, even just for three months to make
money and there s no way. There s no way I can do that. I can t. So I figured, OK, well
what s a great way to grow my business? I can go to Southeast Asia. I can rent out my
apartment and I can live in some of the most exotic places in the world for much cheaper
than it costs to just live my normal life in New York. So I went to Thailand. I went
to Bali. I went to Japan also which wasn t cheap but I was only a couple of days and
I kind of lived in these really awesome places and worked on my business and that gave me
a couple of months, three months or so to keep the momentum going and yeah, so I will
stop there. But it s still a work in progress and now I do coaching and coaching has been
lucrative particularly in the last four, five months where I ve been doing it for over a
year now. So again, that long term vision of I know this is what I want to do so I have
the grit to stay with it because that s the only option really that I know is true to
me. Beryl: Sorry, Melanie. Go on. We always do this. Melanie: Carry on, carry on. Beryl:
We re so polite. So I m wondering Jacob: I m sorry. Because I can get really passionate
about this stuff. If I go on too much, you have to give me like a signal or something
like just like OK Beryl: We re loving it. Melanie: It s fine. We will just pick you
up. Beryl: We re loving it. I m wondering about the age group of the people that are
coming to you now. I m wondering if they tend to be like kids out of college or older people.
I m just curious. Jacob: Yeah. It s mixed. My ideal client are young adults, are people
like people who I can relate to. The tools and the wisdom that I found out there and
that I m able to pass along is applicable to anybody and my compassion and my empathy
is applicable to anybody. But kind of having been in certain situations that other young
adults I know are going through is something that is just really dear to my heart and something
that I m very called to spend my focus on. So I love working with young adults. Most
of my clients are somewhere between 25 to 40 and I do have ones who are a little bit
younger but sometimes they either can t afford it so I will do kind of informal mentoring
with them or they re just not at the place where they know that this stuff is right for
them. Some do which is incredible and also it tends to be more women than men which is
interesting. We could talk about the gender dynamic between not being OK for you to be
a man and ask for help because you will be perceived as weak and the last thing a man
wants to do is not confine to being a real man because for a man, that s the worst thing
you could do is not be a real man. At least this is what our gender teaches us and our
societies teach us. If you look at self-help books, like 80 percent are purchased by women.
That s the reason why. So to me, I m also interested to not be a voice for males but
to also say like it s OK. There s no shame and vulnerability. I was walking around puffing
out my chest, posturing up at the subway when I saw hot women because I thought like this
is how I m supposed to [0:34:54] [Indiscernible]. Counterintuitively Melanie: You thought you
were a jerk. Jacob: And I ve like opened up and communicated my feelings and what s going
on inside and what s authentic to me and focused on connection more than validation. It has
been a game changer. So that s another interesting dynamic but I m happy to work with women and
men equally. Melanie: So Beryl: Go on Mel. Melanie: I ll go ahead. So what other typical
challenges do you find that especially young people come with? I mean you ve just described
one, the gender differences. What other challenges do they come with that they probably need
to be educated out of? Jacob: I think the gender difference is also for I think it s
for all generations. Actually I think like in America at least, like my dad and his generation,
they have a different image of what it means to be a man than my generation. We re still
figuring that out. What does it mean? We get to define what it means. That s the essence
of it. We get to choose. It s like we choose the purpose of our life. So to answer your
question, I think people feel isolated. I think that s one of the biggest things is
they have these things that are going on inside of them and they re afraid to talk about them
because of what it will mean about them. In other words, they feel like they re afraid
to do things which I was. I was afraid to do things because I thought what I did was
a reflection of who I was and who I was in the sense of what my value was. And I wanted
to be a valuable person because I wanted to be loved. So if [0:36:34] [Inaudible] something,
this is a universal for all humans. I was afraid to do things that required me to fail
or look stupid or get out of or express what was really going on inside because that could
possibly indicate that I m not good enough and we all have this universal fear. re all
not good enough. I know both of you have it, if you tell me or not. We all have this fear
in some aspect of our lives. Some of them we work through but in some small capacity,
everybody who s watching this has this fear that they re not good enough and that fear
of not being good enough, it shackles people. I mean it just literally paralyzes people
to not do the things that we re talking about right now. So we spoke a little bit about
the big picture purpose stuff, the day to day purpose stuff. The way that I like to
approach that is figuring out what your values are and then how you can live in alignment
with those values. So, for me like growth is a value of mine. If I do things where I
get to grow, I know my day is going to be better and if I figure out what my top five
values are, growth, autonomy, contribution, connection, if I do these things, I know I
m going to have a good day. It s *** things may happen but overall, like I used to have
really high highs and really low lows and these now I have higher highs and higher lows.
I know people who are watching this also experience that. Finding [0:38:02] [Inaudible] universal
value of authenticity that people have and what they want is to be able to express themselves
for who they are. So what is authenticity? Authenticity means to be the author of your
own story. Authenticity means what would you do if nobody could judge what you re doing
right now. What would you do? What would you say? How would you behave? What would you
do with your life? If nobody was able to judge that, what would you do? If you re the only
one who was like and it s careful because we have to judge. We have to be careful of,
Are we ourselves doing the judging for other people? So have we learned what other people
would say so greatly that now we re doing the judging in our own head? It s not even
actual judging going on from the outside. It s going on because we ve been programmed
from them. So everybody has this fear that they re not good enough and it prohibits them
from being authentic. So when we switch mindsets from the be good mindset which is all about
kind of like the American approach. The American approach, we believe in geniuses and gurus
and our ability is fixed and kind of like we are this way and that s just that guy is
an incredible s born that way. That girl is incredible. If you think about it, this is
science, right? I m butchering the science that Carol Dweck shows in her book Mindset.
A friend and mentor of mine Heidi Grant Halvorson have [0:39:37] [Inaudible] her prot . So she
talks about the be good mindset versus the get better mindset. The be good mindset is
the growth mindset and m sorry. The be good mindset is the fixed mindset and it s all
about how can I kind of if what you are is fixed, then all your energy is going to go
into proving that you are good. You can t change how good you are so all your energy
is going to go into proving how good you are. If you approach it from the get better mindset
which is that our abilities are malleable. They can change overtime. We can improve.
We focus on improving opposed to focus on proving. Then we can focus on getting better
and we know failure just leads to the next evolution of ourselves. So it s really important
for us to pay attention to how are we judging people. Are we just saying is somebody a good
person? When you compliment somebody, it s not a small thing. She talks about this with
her children. Never tell your child they re really smart. Tell your child, ve worked really
hard, and you almost want to say, No, my child is really smart. But that sets them up for
that fixed mindset. It s more about no, you worked really *** this project. That s
why you did really well. So when people go into that and the science behind it shows
I would love if I came up with this idea. I didn t. This is the latest and greatest
in modern, social science. It s just in every possible domain, and we all approach things
with both of these mindsets at different times. It always pays pretty much to have the get
better mindset. Melanie: Yeah. Beryl: Wow. Melanie: I have to say with a bit of shame
that when my son was young, I used to tell him he was smart and when he was about 16,
it took me a little while to understand what he meant when he said it put a lot of pressure
on him, when I told him he was smart because he had to live up to something. Jacob: Just
[0:41:28] [Inaudible] right now. Yes, and I know that feeling as well. I was told I
was smart also. Melanie: Yeah. Beryl: So the way you re helping people now is you have
a coaching practice, Jacob, and you also have a fantastic product that we ve seen, Living
on Purpose. Jacob: Yes. Beryl: Would you like to tell us about that? Jacob: Sure. As a guide,
more than a product. So it was exactly what we spoke about a little bit earlier how people
said they wanted help finding their purpose. So I went in deep and I figured out kind of
all the challenges that people face when trying to figure out their purpose. Things like escaping
the trap of validation like we just spoke about. Like, you wouldn t think that that
would be something when you re talking about living your purpose, you need to figure out
how to deal with friends and family and validation. Validation is a killer. I mean validation
stops so many people from living a more fulfilled life because they re looking for that validation.
And then the guide is interactive. So like I said, I m not an academic. So I wrote it
in a way that s not like a textbook. I wrote it in a way like this conversation right now
and in the guide like I did an audio version of it also and I ve had somebody actually
write it and say, m in my car listening to the audio version of your guide, punching
the air going, Hell, yeah! So that s kind of the enthusiasm that [0:42:57] [Inaudible]
as well as with the same questions that I asked earlier about figuring out who we are.
There s a ton of exercises, kind of the best exercises that I ve used and then I ve also
gone out and research for figuring out our strengths, our passions, how we can serve,
how we can reduce our expenses, all the things that really practical approach to taking this
fantastic theory, putting it into action. So that s the guide and then I ended up doing
coaching. I do coaching based on the guide and so if anybody is interested in it, we
also offer a pick your own prize because to me again money isn t the most important thing.
So this is about helping people and service. So it s 97 bucks. Great if you can afford
it. I don t think there s a better investment than investing in yourself and your purpose
in life 50 years from now. We re talking long term here but if 97 bucks is a lot, you tell
me what can you afford to pay. I m happy to give it to you for that. And if you can t
afford anything, let me know why and it s yours. Melanie: So for people who are dreaming
about this freedom that you ve clearly managed to find but they re too scared to just make
that step, to step outside of their comfort zone, this guide would help them, wouldn t
it? Jacob: Yes, for sure. A caveat on that is I find you can t really intellectualize
what s the right thing to say here? You can t intellectualize like emotion in action.
So you re going to feel there s nothing I can kind of I can t force you to take action.
Someone has to be committed in the action themselves. I can guide them. The guide is
not for somebody who s not ready to take action. You kind of almost go into it like OK, long
term vision number one but number two, I m ready to take some action and I m going to
do what it takes and then this guide is perfect for them. s like when you feel fear. When
you feel afraid, you could know intellectually go talk to that person who inspires you and
who you want to meet. Go talk to that girl who s in the bookstore who you want to develop
a connection with. Go write a blog post and publish it that kind of makes you a little
bit more authentic and relatable. But when you re actually feeling that fear, especially
in those first two circumstances, you really need certain tools to work through that. You
really need to kind of almost redefine the emotion that you feel. You need to say, oh
wait, that discomfort is a good thing. Get comfortable feeling uncomfortable. Feel that
fear and then one, do it any way; but two, know that that fear is you going towards your
dreams. The feeling that scares the *** out of you, that you don t want to feel more than
anything else. If anybody got one thing from this call right now, I mean people watching,
if you are able to re-label the feeling of fear that you have that comes up as the most
empowering and important thing, that s working for you not against you, if you re able to
re-label that and then go and me, I m nervous before m breathing before I do this chat with
you guys. m going to be [0:46:10] [Inaudible] and that nervousness translates into excitement.
Like nervousness and excitement is the same thing. The only difference is that when you
re nervous you have a fear of a negative outcome and when you re excited, you have an expectation
of a positive outcome. All it means is that what you re doing matters to you. That s all
it means when you re nervous or excited. Those are the two different mindsets. So relabeling
that emotion because all this theory is great but unless people actually take action and
that feeling of fear is going to stop it from taking action, unless you re able to re-label
that as something empowering and positive, which I m sure you ladies have done in your
own regards, which I m still working to do. It s what needs to get done in order to take
some action. Melanie: So how is what you re describing with this program different from
and I have to admit I don t know enough about what I m going to mention. How is it different
from the project you re working on which is a roadmap for adults or young adults? Jacob:
So Living on Purpose is kind of like do-it-yourself kind of get the guide. Work through it. Use
it as a resource overtime. Let it guide you. Cool, boom. Of course they could always email
me, reach out to me. I m happy to have a quick conversation with somebody if they would like
or email. Awesome. A roadmap for young adults is a little bit different. So again, it was
figuring out what are those three different circles and where do they overlap? My strengths,
my passions, and how I can serve with those and I read a sociology book that described
what was going on in our culture and I said like holy ***, somebody is literally articulating
all the feelings and thoughts that I didn t have the perspective and explaining to me
kind of from a sociological standpoint why that s happening. So I ended up meeting Brian
Johnson about two years after I developed a very nice relationship with him and his
work and I was explaining to him this book that I read and how I m really excited to
use this information in my coaching and Brian was s a serial entrepreneur and he says, Jacob,
how would you like to do a conference? He was talking about virtual conferences. How
would you like to do a conference on that? I m not really getting it because Brian is
you could just see by the way I look, right? Brian is this, right? Yeah, right? And Brian
is a friend and he s like, Who do you want to interview? Anybody who I know, I will set
you up and you can interview them. Now we re talking about some of the world s leading
thinkers here from the top positive psychologists, some of the people who have been most inspiring
to him and I m not getting it. It s not coming in. Like, I m just grasping that this could
potentially be possible. That was last February and since I ve done 30 interviews with literally
some of the world s leading thinkers on positive psychology, the guy who taught the most popular
class at Harvard of all time, Tal Ben-Shahar; Sonja Lyubomirsky; Heidi Grant Halvorson.
These are just the positive psychologists and I ve interviewed the people who their
wisdoms had the biggest impact on me and then I framed it in a way where it s not just positive
psychology or happiness or fulfillment or nutrition or all these other great things.
Here are the specific challenges that me and my generation are facing. Like what the ***
should we do about it? Kind of just taking that approach and here s specifically what
we re feeling. We re feeling isolated. We re feeling powerless. We re feeling anxious.
We re overwhelmed by the paradox of choices that we have. We have more choices than ever
before in history. All those choices are making us afraid to choose anything because we feel
like it s going to define our 30s, our 40s, our 60s, so on. So yeah, so I m really excited.
That s going to come out in the next two months or three months and it s for young adults.
There s so much great work on spirituality and mindset and all this stuff out there.
What I was excited to say was what can I uniquely contribute to the space and how can I be really
authentic like this with that wisdom so it s very translatable in a way to like my boys
who I hung out with last night, who don t read the books that I read there [0:50:25]
[Inaudible] these kinds of conversations. Melanie: So when you eventually launch it,
how will it be accessible to people? How will they actually access it? Will it be like a
show or it would just be that they will have this bunch of interviews on the site? They
can access it anytime. Jacob: We will stream them live. Melanie: Oh, OK. Jacob: So it will
be completely free, right? So people can listen to everything and they will be like one hour,
30 minutes to one hour audio interviews. And then they will probably be like in the period
of a week. We will do like 35 which is going to be like mayhem, like way too much for anybody
to possibly digest but the point is pick what s most inspiring and most relevant to you
[0:51:15] [Inaudible]. Listen to those things and then if people want to get the entire
package and really work through this stuff, we will make it super affordable and they
can download it kind of instantaneously. Melanie: I get it. I get it. This is so inspiring.
Beryl: Yes, fantastic. Melanie: This sounds absolutely amazing. Beryl: Come and talk to
us about that, won t you, when that s up and running. Come back and talk to us, Jacob.
Melanie: Absolutely. Beryl: We will hold you to that. Well this has been a fantastic chat.
Thank you for sharing so much and so openly Jacob. Melanie: Is there any last thing you
would like to say or share before we wrap it, Jacob? We could go on but we have to be
mindful of your time. Jacob: I m pretty content. Thank you ladies for taking the time to engage
and connect from an authentic place. I appreciate you doing the work that you do and thank you
for everybody. If you re still watching this, fantastic. That s incredible. [0:52:15] [Inaudible]
and take action because I used to be the type of person who I would get really excited and
almost like *** over like inspirational material and I could just like [Inaudible]
all day with it. But I was consuming way too much and not doing enough. So go do something.
Like re-listen to this. Watch it again or maybe you already have one thing that is your
favorite thing from this interview that really stuck with you. How does that translate to
an action you can take right now? What s one thing you can do? Send me an email. Tell me
what it is and then I m going to hold you accountable to it and we will put my HYPERLINK
"mailto:Jacob@Sensophy.com" Jacob@Sensophy.com and we will make sure that info is available.
Beryl: And people can find you on social media? Jacob: Yeah. So the best way to find me is
Sensophy.com. So HYPERLINK "http://www.Sensophy.com" www.Sensophy.com which means it comes from
the two root words sense like to feel and sophy like wisdom. So it s the feeling of
wisdom. Not just the knowledge but the action of applying that wisdom and how you feel once
you apply it. I m getting a little preachy here. I m going to tone it back but that s
all of it. Twitter, Jacob Sokol. Facebook, Jacob Sokol. Just Google Jacob Sokol and I
m all up there. Beryl: Fantastic. Thank you so much Jacob. Melanie: Thank you for tuning
in to today s episode of Wired for Success TV. We would just quickly like to mention
before we wrap up If you are watching on this episode on our site then please comment in
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