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Introducing the Burton Collection Meet Jake Burton
Yeah, so when PBteen approached us, about doing this, we were almost caught off
guard because we never thought about making stuff
for a house or a home or a kids' room.
As we got more and more into it, it felt more and more natural.
PBteen is a leader in what they do and well, we've got great respect for the company
and there is craftsmanship that goes into all those products
and they have to be made perfectly and they've got to be made with a sense of
style as well and that all goes into whoever is making it.
I think it's real natural, for snowboarders or anybody that
aspires to snowboard, or just gets it and understands the lifestyle.
My kids are huge fans of this stuff. I send out a bunch of it after them, after
we did a photo shoot and I mean, their friends were like clamoring
for more. Hopefully, we're on to something. It feels...
It feels like we are.