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So today we got some really special, special stuff for you guys.
This is like the world premiere of these handmade shirts.
It's a technique we've developed--a 14 step technique.
No one else can do it, and it took us quite a while to, kind of, perfect.
So you've got to check it out, see it for today's--watch out for it.
Let's talk to our photographer here.
He seems to be working and he's camera shy so I think it's a good time to talk to him.
What's happening with the shoot?
So, what's your creative direction?
Well it's kind of limited to a product shot so basically white backdrop, perfect lighting.
You know, blow up the back.
So, focus on the product.
Yeah, and sexy models and crazy shirts.
Sexy models, you know, but it's about the product so we make sure we focus on that.
We're live at the JUZD Bamboo 2010 Spring-Summer line shoot.
And there's some stuff going on over there right now, some action going on and I'm sitting here getting all maked up--all make up'd up.
And--yeah. Going to be a good time tonight. Good, good times.
What does JUZD mean to you?
Edgy, first of all. Something rugged, something raw.
Tell me, like, what does JUZD mean to you, what do you think of the line?
The line? Well I think it's a lot of energy and it's just like the power and collage that go into it.
Okay, cool. Yeah.
It's great to gather, like, different interpretations from different people.
Demon.
It's an Asian, clasic Asian demon.
So it's kinda like good and evil, you know?
There's the evil and this is the good.
Yeah.
I think that's within all of us and that's what kind of inspired this shirt is like we both have this ev-
Good for the soul to be bad and good.
A couple days ago we were at a party and a couple Playboy models, actually, wore the shirt.
And they loved the shirt so I think you will too.
I'm wearing one of your shirts.
They're 100% bamboo.
Is that a threat for anyone who wears it and goes to pet a panda.
There's no confirmed cases, no one has actually died from it.
It's not documented.
So, there's no proof of it.
So, if you wear JUZD bamboo shirts, I'm not saying you wouldn't get attacked,
but I'm saying there's no proof nor confirmation you will get attacked.
That's the whole beauty of this is that it's organic, it's natural.
That's what we're going for with this brand.
Nothing feels contrived, and kind of mechanical.
It's very organic.
And we took a very long time to make it so it comes organic so it doesn't become artificial.
So that is what art is about and that's what we did.