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Today's question comes from vicki2810.
Vicki asks, I've used Blogger for three years, but now
everyone tells me that WordPress is superior for SEO.
After scouring many sites, I've been unable to find the
SEO advantages to using Blogger--
are there any?
Great question--
comparing and contrasting.
I work for a company that provides Blogger.
On my personal blog, I use WordPress.
So I can see the advantages on both sides.
On one hand, Blogger is very simple to get started.
It's very easy, and it's in the cloud.
You don't need to download and install any software yourself.
And for better or for worse, if you install software
yourself, you're usually not patching it, so it's easier to
get hacked.
So if you just want to do casual blogging, if you're
just starting out, Blogger is fantastic.
WordPress has a lot of flexibility.
You can customize everything.
In particular, you can say--
I want my post to be having this specific URL, and you can
choose those words.
At least back in the day with Blogger, when you wrote your
post, whatever you wrote would determine what the URL would
be, and you didn't have the ability to individually
control that.
So they both have pros and cons.
Both can work very well in terms of ranking well for
search engines.
If you get good links and if you have great content, it's
absolutely the case that you can rank well on both Blogger
and on WordPress.
Blogger is probably a little simpler to start out, and it's
good in the fact that, since it's in the cloud, you don't
need to worry about getting hacked.
WordPress is maybe a little more effort, because you can
configure it yourself.
But ultimately, it gives you more flexibility and maybe a
little bit more power.
So there's a lot of good pros and cons.
Whichever one you feel most comfortable with, I
would give it a try.
And if one has a better user experience, or you just feel
like one meshes with the way that you like to write a
little bit better, that's the one that I'd go with.
And then eventually over time, you can always--
I think both have ways where you can import
and export your posts.
So it's not like you're necessarily locked in forever.
But definitely try them both out, because both can work
very well in terms of SEO.