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One of the big things that we spend a lot of time doing is shooting the
actual elements of the car, the details. It could be the quite agressive
air intake of an Aston Martin 177,
a rear like cluster, the actual
badged branding of the rear of the car.
The grill in itself
is part of the personality of the car. It defines really what that car is.
When we look at
shooting detail
light really does come in to its element. We shot recently a very nice
deep red, DV5.
Really gorgeous paint quality
and that's got to really come across
and what we did in the end was to produce an image that,
it is a bit
like a piece of art.
We used a strip softbox, the 1x6' RF
and we were using that
directly against a 90 degree angle to our position to shoot down on the bonnet.
The power ratio on that was probably about 65-70 percent,
so it's quite high on a single head,
but by shooting that medium format, with quite high shutter speed and really sort of taking the aperture down,
what we effectively do
is we
funnel the light.
We create a narrower stream of light.
By nature, a softbox creates a soft light
and it disperses this light
in a soft nature.
If we bring the softbox into quite a close position
so it's quite close in its proximity
to the area of the car that we wanna to shoot the detail,
the properties of that light change.
It's a more contrasted light but it still maintains
soft properties which work well with car details and reflective surfaces,
but it also reduces the fall off so you've got a more
channeled
stream of light.