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Good Afternoon, my name is Jeff Burns the Vice President of Sales and Marketing for
the Weinbrenner Shoe Company.
Here at FDIC 2013.
The Weinbrenner Shoe Company is based in Merrill Wisconsin and we've been making shoes in Merrill
for over 120 years.
Here at the show we're introducing a couple of new products.
The first product we're introducing is the Knockdown Elite Structural Boot. We've got
a Vibram sole unit which is an exclusive sole unit from us. It has great traction, slip
resistance and the traction runs up the side for great traction on pitched roofs and embankments.
This is a Stedair boot, Stedair membrane to it and the MAP price on this would be 320
dollars. This is our knockdown Elite.
We're also introducing our wildland, which is our Firestalker Elite and this boot here
offers a very aggressive outsole. Again, tread pattern runs up the sidewall and this really
addresses the firefighter who's looking for a wild land hiking style with all of the support
of a 1971/1977 approved boot.
We've also redesigned our Power HV, our most popular boot. We've increased the stability
of the boot and this is also a PTFE product.
So that is the additions to the exciting Weinbrenner line, Thorogood line of product at FDIC 2013.
Thank you.