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The WAITO Foundation does not consider consumers
to be accomplices to counterfeiting, but rather its victims.
The consumer, without being able
to determine whether a product satisfies requirements,
will innocently buy a it because it meets a number of criteria,
which are generally and largely communicated through marketing.
In other words, consumers need to be curious
and look at what a product can offer them in terms of guarantees,
and especially certificates on fundamental principles of security and quality.
If consumers had this reflex,
that would already constitute a serious step towards
effectively combating dangerous counterfeiting.
The dematerialization of trade through the Internet means
that consumers no longer have any points of reference.
Today, we can buy products without knowing their origin;
without a precise idea of their appearance;
without knowing exactly whether they meet security and quality criteria.
The only reference the consumer has in those cases is the price,
but they obviously cannot be considered as accomplices.
They are the victims.