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from the earliest writings a man we know that the human race has been comprised
of the haves
and the have-nots. when I was a kid back during the Great Depression I was
obsessed with the desire to know one
invisible something separated the haves for my have-nots
being I have not I wanted in no wise job you manage to be well off financially in
a country where success is available to everyone
for example in checking the Statistical Abstract of the United States published
by the Bureau of the census
I discovered just lately that only ten percent of the man in this country
65 years of age and older have incomes with six thousand dollars or more a year
more than eighty percent by volume 65 or older have incomes
under four thousand a year only 7.6 percent have incomes between seven and
ten thousand a year
and only 3.7 percent have incomes of ten thousand a year or more
a man starts his working career in his twenties
of an earlier is fortunate in that he lives in a pre-world
he has better than 40 years to make the grade financially in the richest country
on earth
yet according to the statistics only about
came out of a hundred will be financially secure by the time sixty by
rolls around
and only about four man out about 100 will be financially comfortable
I Y let me tell you how to find out for yourself
conduct your own survey start down the street in your neighborhood on any
Saturday or Sunday and ask Amanda every house
to questions the first question is what are you doing at the present time to
increase your
income now that is how much do you want to earn
and when you evaluated the blank stare you get in response to that question has
question number two which caused
how much money are you planning to be worth at age 65
I want to say I'm sweet comes to on there being
thank you move on to the next house ask fifty man
a hundred a thousand until you're completely convinced that the reason men
don't make more money during their working lives
and the reason may not financially independent by the time there's 65
is simply that they seldom do ever do any constructive thinking
on either subject it's that simple unfortunately
the reason is the easy to turn far more money than the average man earns in this
country is that so few so very few are going about it the right way
this is a race without enough contestants to mom about
the few who are really in the race cam all be winners
some will finish ahead of the others but even the man who finishes last in this
race
will be financially secure most people more than 90 percent aren't even in the
race
to prove it ask yourself the to survey questions
up until the time you started listening to this message
what were your plans or increasing your
income how much do you want to earn and
how much money had you decided to be worth by the time
you're 65 is the
people who earn large incomes aren't we lucky and they're not
crook says those without money is a bomb debris deming nor the endowed with more
brains or comment necessary than their friends and neighbors
nor are the privy to are Coke secrets and only a very few were lucky enough to
read Rich Rod is a gram brothers
most to the people earning the big income was today started the same way
you and I did
and most other people the only difference between a man who earn big
incomes than those who are in a small
incomes is that those earning big in cameras
decided turn more they're the people who made it there
business to earn more is the
a woman who does not think about baking an apple pie for dinner tonight
will never think i'm looking up the recipe for apple pie
without the decision but I there's no motivation for checking out there has to
be
a man who does not think about driving his car whose Saint Louis Missouri or
Nacogdoches Texas will never get roadmaps
which show how to get the same though as a Nacogdoches and a man who never
decides to earn more money
will never think about learning how overlooking
up the rules burning more money is the people do what they make up their minds
to do
so get ready the engine superstition once and for all the people who earn big
money are special people are luckier get the breakthrough had money to begin with
or knew someone
or are smarter or anything else these are alibis
they gonna be disproved a thousand times the reason there are so many these
alibis around
is that man who failed to make the grade for menswear seldom honest enough to
just admit that they really didn't try and keep trying
so in order to justify their failure in order to remain seated
they dream up and pass them on these old alibis
we're all self-made but only the successful
will admit it I once had occasion to visit charleston south carolina had
never been there before so I hired a taxi to drive me around the
historical down I particularly wanted to see the battery wouldn't be my shot was
fired on Fort Sumter
along this beautiful drive from a Charleston oldest and finest homes look
out over the bay
I commented to my cab driver on what a lovely homes they were needed
yes among those also for tea rooms made on a moment he said
and every one of them is owned by a crook this is how the have nots justify
themselves in their lot in life
I didn't say anything because I didn't feel I was entitled to advise dimmer
try to straighten out his thinking this is a free country where as long as he
doesn't hurt others everyone has the
and valuable right to be just as wrong as he wants to be
as Thomas R Malmesbury the American scholar and educator good
we must do with profound respect the infinite capacity of the human mind
to resist the inroads a useful knowledge
my taxi driver in men and women like you all over the world have been kidding
themselves and holding themselves down and refusing the bounty in abundance to
the world for centuries
knowledge is available to everyone we can either listen to those qualified to
teach is
or we can go along with those engine stumbling blocks we get from people who
don't know any more than we do
the truth in today only about those homes along that beautiful drive
is that they were built by the men and women who made the largest contribution
to the city of charleston
in just a moment I'm going to give me the formula for getting rich
but before I do I want to remind you of something before a jet pilot begins his
takeoff from an airport he carefully goes over its greatest
item by item he does this not only because it required by law but because
he cannot afford it
trust so important good job to his memory alone
here's another checklist that he goes over just as carefully before he begins
his went down at his destination
he does this without bail every time he takes off and every time it rains
when I think living successfully is important is buying an airplane
and because do this I think he just needs to check please do
and that's why there's one included with this cassette
we need a checklist to go over item by item before we take off in the morning
and before we drop off to sleep every night so I want to recommend that you
affects the checklist your bathroom mirror
stare at it as you brush your teeth in the morning and stare at it again as you
prepare for bed at night
go over each item and as you do think what each
item represents here's number one
it's the formula for getting rich it also explains why you're in your present
position
whether you're earning six thousand a year sixteen thousand or 60,000 or
600,000
it applies to every adult where these employed are unemployed
it applies to the richest ma'am and to the poorest and every person in between
and here it is our rewards in my
were always be in exact proportion to our contribution
our service that's what the formula millions
as the first item on your checklist memorize it
are rewarded in life will always be
in exact proportion to our contribution our service
listen do it think about it and are you know it emotionally as well as
intellectually
it might give you some slight feeling of superiority to realize that
there's probably not another man with my love where you live in Oside
you can hand it is a question on your server if you want proof that
if you wanted in another form here it is as it applies to a man's job
is the same thing really the same thing applies but you can express it
differently
the money you're paid by the company you work for will always be in direct ratio
to
than me but what you do your ability to do it
and the degree of difficulty involved in replacing you
maybe you want to write the formula down and go through those forms and think
about it and if it's as much a part of you is your name
the result is a spelled out a new checklist is because you might not want
everyone to know what you're up to
the checklist is valuable only to a person who knows what the word really
indicate
are I do got the formula as you think about it is Mimi will become clear to
you
with the formula there are two rules which must be applied to properly use it
this formula together with the WTO rules is your recipe or your road map turning
all the money you really want
now let's take a look at item number two on your checklist and I'm serious about
your putting this
checklist on your mere you notice is pressure sensitive
item number two the gold mine
the Pulitzer prize-winning playwright arch Obama grecian his play The Secret
Freedom Road
the only thing about a man that is a man is his mind
everything else you can find in a pig or a horse
strong words are they but as long as you live
you'll never hear a truer statement the key to every human being's success lies
in his mind
the goldmine between his EU's
one idea can make you rich
a lot of good ideas good movie is dead we have put in the work you do
and ideas are free
and just think there's nothing now being down commercially that will not be done
better much better in the years ahead
next year's homes in most to what's in them will be better than this year's
next year's cars will be better next year's manufacturing distributing
marketing and selling and advertising should be better
nothing is now being done as well as it must be done in the future
and every innovation every new improvement will be somebody's brain
child
now what's your specialty how many good ideas have you come up with during the
past year
if you continue on as you have in the past where would you be
and what will you be turning say a year from now
five years from now every day of our lives we walk or drive by more
opportunity than we can develop in a lifetime in fifty lifetimes
back in the twenties in care Luistro that you can kidnap a man Brian bowling
taken to any city in the country with a couple of notable exception
put him in a chair in the downtown area take up his mind gold
annie goes that they're a week and not be able to tell you what town is in
this creature or like the building's wrong I like
the businesses all look alike this is due largely to today
the reason for this being that most businessmen in this country are playing
a game called
follow the following word if a man goes into business no matter what line it
happens to be the first thing he does is make certain that his praise a business
outside and inside
looks exactly like every other place a business to that type in the country
do you know why is because he's been playing copycat Susie was a year old and
does it without thinking about it
but the same reason kids dress alike in school
he wants to be one other again he doesn't necessarily examine all the
business establishments in his be held in
pattern here on the one outstanding example
the one that inspires him the one that he can really believe in
in just as what everybody else in his business is doing and by this simple
process
he guarantees is on mediocrity whose grammar you marching to have been did
your marching to anyone's and why
remembered whatever you now do for a living will be done differently
quite differently a few years from now never in the history of mankind have the
opportunity is we're all in this bill is a great
but the great majority of people will be the beneficiaries in progress
not those who bring about which group are you going to belong to
if you want to be a contributor not just a beneficiary here's a very true
it appears on your checklist as the gold mine
so think think deliberately and with the purpose
use the goldmine between your ears begin by thinking at a special time every day
back during the depression in New York number di was growing rich while
other number do is we're going broke when asked how he did it he said every
evening when I get home I cause myself up in a quiet room
sit in a comfortable chair and ask myself how will my business be conducted
ten years from now
then I try to do it now instead of competing with every other member dealer
which is what they were doing he was creating
he was doing the very thing man was designed to do the very thing man does
best
a company growing at the rate of 10 percent a year will double its size in
less than eight years
but a man can improve his effectiveness 50 percent
around eight percent a year or more the X-rays tell us that everyone is as with
him deep reservoirs are about to be even genius to be habitually fails to use
well as begin now to reach into these the bridge areas appear in net profit
and use more more are real abilities
web think here's the best we have bound to make yourself think
start giving up a little earlier than you're accustomed to
right off the bat this gives you extra time that ninety-five percent of the men
in this country are not using our
one hour earlier a day gives you six and a half
extra 40 hour weeks a year
but at this time in the morning take a refreshing shower dress get used over
fresh
hardcover copy of your copy mayhem and then sit down to a clean sheet of paper
at the Capitol paper write your financial goal
now this is the amount of money per year you in game 2 earning soon
is the memory you might like to keep this to yourself to it's nobody's
business but yours
them start to think think about your goal and what do they mean to you and
your family
them see how many ideas you can come up with to help you reach that goal
ideas to improve what you now do for a living
ways of increasing your contribution to match
your income goal you know jobs don't know if you choose
people do no matter what plan to work you may be in there is within at more
than an opportunity last a lifetime
you don't have to think a brand new ideas a revolutionary new ways of doing
things
although you will might come up with some think I'm ways to improve in what
is now being done
your to increase your income by the amount you specified you must find ways
of increasing your contribution
your service and the key to this is to be found in your mind
in that gold mine between your ears crying for five ideas every morning and
write them down
and stay though she's a paper in a special idea file
many perhaps most a great ideas will be worthless but some of them will be very
good
a few will be excellent and every once in a while you'll come up with something
really outstanding
is the five ideas today is $25 a week if you don't think on weekends
and there's more than a thousand ideas a year
warm idea can get you that income usually or
the law of averages wings or burn your baby just can't mayors
how to develop a standard expectancy that is credible the feeling that the
goal you're shooting for the sure thing
and it is only a matter of time before it realized
you know I am a poor didn't start making cars in Delhi was 45
a friend of mine started a new company in 65
he still going strong and his new company has sales have better than $300
million dollars a year
is almost never too late try not to think of things outside your own mind
worker whatever it is you're most interested in
to think well in profitably you must discipline you thinking
keep it on course controlled he put in one field
specialized now for the final item in your checklist
it appears as the word and the word is
attitude added you to call the most important word in the language
William James got it this way he said the greatest discovery of my generation
is that human beings can alter their lives
by altering their attitudes have minded
this is something to think about can alter their lives
by altering their added you to mine is another way of saying
we become what we think about look at it this way
your total environment if you've been a doubt really appreciable period of time
your total environment is the reflection a BU
as a person the house to the neighborhood in which you live
the car you drive the clothes you wear the job you do the people with whom you
regularly associate
your total environment is an exact and merciless commuter
view as a human being have you for your environment can stand some improvement
you have only to improve your attitude and your world will gradually change
to reflect the change in person is that a ginger added you
beginning now begin to backed as would the person you most want to become
now that is if you were already in possession of the goal you shooting for
how would you conduct yourself in all your prayers
well do it now and tomorrow and the next day begin know how to act the part of
the person you most want to become
and %um by becoming that person subway in little ways in the way you dress in
the way you talk in the
unfailing courtesy you sure to every person with whom you come in contact
begin to act the prior to the person who has already achieved
that was your shooting for the German class to go to gail was the secret he
said
before you can do something US breast be something
when you behave like the person you most want to become the things that person
would have worked him to come to you
is too because my bank don't be in too big a hurry
it takes longer to build a skyscraper than a chicken coop
built slowly steadily and well then when you make it you keep it
you stay on top always be suspicious to the so-called
get-rich-quick scheme or sudden success
never forget that word added feud get your attitude toward the people with
whom you come in contact
that will determine their attitudes toward you the person with a great
attitude toward life in the world
is the Brisbane other people call lucky he's not lucky
is just using our old friend cars in effect is causes are excellent
and his affects have to be just as good well acid
free things to remember briefings to practice every day
if you spent 16 hours a day seven days a week practicing your golf swing
in a relatively short time you never grew beautiful swing like the pros
to practice your new attitude every day every waking hour
practice speaking a few minutes every morning you find yourself thinking all
day long
can remember the formula our rewards in life well
always be in exact proportion to our contribution
our service over the ideas in this message every day and go as much a part
of your name in your
temporary address your notice that each time you -ism
you hear something you you get a new idea you fail to get before
this is Earl Nightingale and thank you