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An Arenas ESPM production
Long ago, the world lived in times of peace
Creatives lived in a prosperous society
Where the jobs were overwhelming
The deadlines were long
And the clients lived in harmony with the cannes winning ideas
But in a fateful day
Everything changed
General Kotler came from western lands with his army
And destroyed with no mercy everything that was built by the defenseless creatives
The clients switched sides
The industry took over
And the ads were no longer that "brilliant"
General Kotler forced the creatives, one by one
To spend their evenings making silly butter advertisings with happy families
For the rest of their lives
And today, that is how we live
But it's time to say "enough!"
We need you, dear creative friend
You that have stood the opression with your mouth shut
You that never have let the creative soul die inside of you
We need you to show the world
That the good advertising is still alive
Sign up for our army at: arenas.espm.br/festival
Creatives around the world, assemble!