Tip:
Highlight text to annotate it
X
this is the accounting team
the accounting speaks mostly denglisch a mixture of German and
English
sounds funny but is so
as very first thing - the accounting receives a briefing from the client fpr a new project
so mostly an ad campaign for TV or print
then the accounting considers how to brief the creation team
they need to be briefed indeed
then come to the timings
since the campaign is supposed to be ready asap
and because the accouting really would be much better in creation department
they think they miss a few crazy Ideas from
which they then share to stress their commitment
that is not liked by the creation team
and therefore mostly the crazy Ideas from the consultation end up in the trash
before they rainstorm themselves
when the loonies from the Creation two days after the deadline sometimes from
will occur to the quark Ideas internally in a meeting Discussed
be if all the agreen Ideas sent to the client
people would be sitting at the client but still better than the advice
in the Creation, so that one more time Your Ideas Presenten
the Creation then get headaches usually bends the will but that of the last
Handle straight back
then when all are d'accord gives you everything in the print production and also says the
inform the nice ladies in art buying department
as the first step of the execution emailed to the layouts and storyboards then to the client
which then shows these within tests to consumers
do not understand the camping then mostly
what is annoying for the creation team
As a result they have to again change look & feel of the campaign according to that feedback.
should then finally all be happy. All is emailed to the final production and
the client approves it - so it can be on air asap
and then soon you can watch ad in televison
that was werbisch