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Frank: Hi this is Frank Radice and we're here at the Red Touch Media experience with the
continuing series on the future of content. We're talking to Brendan O'Reilly from The
Ark, a post production facility in London. Tell me a little bit about The Ark and what
you guys do. Brendan: Well we've been established now for over 12 years. It was originally set
up to service program distributors, clients that we've got here and obviously in those
times it was all tape distribution and stands converters so you were mainly dealing with
ten, twelve different formats delivering them throughout the world in different structures.
But obviously as everybody know over the last 2 years our company has been changing and
developing since we set up and now it's more and more about dealing with different file
formats, re purposing a content for all the delivery platforms. Frank: Obviously you've
seen a significant change in the post production world in the last couple of years. The most
significant of which being the shift from tape to digital and digital to files? Brendan:
Yes, because as I've just said, I think if it was tape formats and there was no file
we'd be delivering about 10 different structures. I think last months we delivered over 60 different
file formats to various territories throughout the world for different clients ranging from
client in Russia to iTunes to, you know different, Blink box. Frank: Do you do traditional editing,
sound design and things like that in your facility? Brendan: We do traditional editing,
more re-versioning. So we do take a lot of content that people are having problems with
and re purpose it for them so that it can be sent to a number of different platforms,
which involves restoration, up-resolutioning things and improving the quality.