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♪ Music playing ♪
Phil Schiller, Eight years ago, when the iPhone was launched,
it didn't have an App Store.
And there was tremendous desire
on the part of developers and customers
for Apple to let third-party applications be created.
We all had this dream that
apps were going to become really important,
but it took some time to realize
how they would affect everything that we care about.
And as that cumulative effect appeared,
then we all start to realize,
Oh, my goodness!
This is bigger than any of us imagined!
♪
Neil deGrasse Tyson: Apps plus handheld devices.
I think that's a watershed moment in civilization.
I put it up there with the invention
of the microscope and the telescope.
Here we live in a time
where the most powerful tools ever imagined
to investigate and probe our world
are in the hand of essentially everyone.
James Manyika: If you think the Industrial Revolution
was transformational, the App Store is way bigger.
I don't think we've seen anything reach a mass adoption
at anything close to this pace.
It took, for example, electricity over 100 years
to get to its first 50 million users.
It took television 13 years,
and the App Store got to 50 million users
in only 17 months.
♪
Kevin Systrom: The thing the App Store did
was give each and every developer a voice.
You know, it's a testament that two guys
in a room, working on an idea,
can launch an app and instantly have
hundreds and millions of people very quickly.
The iPhone made photography universally accessible.
♪
Heather ***: I cannot think of a single industry
that doesn't need an app.
People want data at their fingertips.
They want personalized experiences.
They want power over their money.
And it's not just for banking; it's for every industry.
The App Store has fundamentally shifted
how we all need to deliver.
It's levelling the playing field.
♪
Joshua Gans: We don't have to own things.
We don't have to own our own cars.
We don't have to own our own music.
We can call it up when we need it.
That's a big change.
All flowing from the idea of not just convenience
but people building up an infrastructure around that.
We're now talking not about hundreds of people
getting the benefits of an idea, but millions.
♪
J.J. Abrams: If you had told me when I was a kid
that you would be able to write an idea
and then film that idea and then distribute it
to the world on a device that you could also
put in your pocket,
I would never have stopped laughing
and I would have thought you were insane.
The App Store gives everyone access
to incredibly powerful tools.
And there's an incredible generation of filmmakers
and storytellers to come.
♪
Gaia Dempsey: Kids love technology,
and they love interacting with the iPad and with apps.
That wonder and awe that gets ignited
is actually being utilized to help that person learn.
Certainly in education there's so much potential
to take the classroom with you anywhere.
Phil Schiller: We all know we're in this magic moment.
There are so many incredible apps,
and they do things for people that change their lives.
Raphael Silva: Music, for me, it's like, everything.
It's really special.
This amazing feeling that music gives me --
I want everyone to have that, even the person who cannot hear.
So the idea of the app
is to introduce music for deaf people.
I'm going to put this on your wrist.
So if you play, you can feel the vibrations.
[PIANO PLAYS]
Woman: Yeah, I feel it.
Raphael Silva: Did you feel that, Rob?
Boy: That is so cool.
Raphael Silva: OK.
My dream is to bring music to everyone.
[PIANO PLAYS]
Phil Schiller: It is an amazing time
to be a developer.
We're still just at the beginning of all this.
This moment where the technology of an iPhone
and an iPad and the Watch enable so many incredible things.
Raphael Silva: Yeah.
Phil Schiller: There's so much that can still
change and evolve,
due to the power of applications.
♪
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