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MATTHEW SHADBOLT: Buying a home is one of the most
stressful things you could ever do in your lift either
financially, personally, professionally.
The time invested in it is huge.
And one of the things that we try to do through social media
is not only kind of do some myth busting in terms of what
is or isn't stressful and how an agent can genuinely help
you with that, but to foster some kind of openness and to
foster a dialogue where people feel that they can talk to us
about the things that they are worried about.
And for us to give them a good, healthy, genuinely
helpful experience of working with Corcoran.
That's really, really the kind of key of what we're trying to
do online, whether it's a social media or video or just
with our website in general is be a brand ambassador for
Corcoran and what essentially we represent.
And then translate that to people and give them a good,
healthy experience of working with real estate and take some
of the stress out of it.
That's really what we're looking to do.