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And here is a little box. So they make and they put the logo on lots of different things
on stickers, and guess what; they even put the logo on chocolate and its edible chocolate
on some of their cake. So that's very fun. Here is a logo that I did called Flowing Dragon
Swords and that is really pretty much straight calligraphy and we decided that that was appropriate.
And one other logo that's pretty much straight calligraphy is for Pretty Girl Julie. I wonder
if you can see that because this is a logo as it is, as it goes onto a label but this
one was pretty much straight out of the pen too. So logos are very much of a specialty.
A good logo can't look like anybody else's logo. It has to be visually impressive enough
so that it leaves it mark. But here's something interesting about logos; they don't necessarily
have to be that legible. A lot of people think of a logo as not being, as not having the
lettering a part of it at all but having just an image of some kind. But the sky's the limit,
you're going to work with your client and you're going to do what's appropriate depending
on your experience. But you got to also just be looking around a lot to get ideas. So this
is what I would say; here's one of the many book that I would look at if I were hunting
for ideas "Trademark Designs". Not that I'm going to use one of these but then I'm going
to use this to stimulate. Now graphic designers design lots of logos and sometimes a logo
is best when it has an element of whit to it. When you look at the logo and then there's
a second message, and the viewer has to use his intelligence gets gently forced to use
his intelligence to get the second message. So that's where the viewer gets involved and
that's when it becomes more delightful thing to view. So logos are very intriguing.