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My name is Burkhard Schmitz. My name is Claudia Plikat. I am Roland Zwick.
My name is Carola Zwick.
We are Studio 7.5.
You will soon hear a bell ringing.
If that bell is ringing,
everybody
goes to the table.
Lunch is special, and it is eating and chatting and getting everybody on the
same page. That's
every day.
It's really the only structure we have in the office. There are no other rules but
join lunch.
I think
design by its nature is somehow collaborative.
Every day in our world today
the answers are very complex, and it is very hard for just one single person to
answer all this complexity.
At 7.5, I think for us we have redefined design as a team sport.
When there is a new project coming up and we start to warm up, these are maybe the
situations which I love the most
because they are so energized and then everybody is throwing ideas in
and then it is very nice as well to go back and be a little more enclosed
and dig deeper into things.
For 20 years we have worked together.
Even if we don't talk to each other
we anticipate what the others would say
so it is almost like a 7.5 censorship
going on.
I am always thinking about the other three when I am working at something.
We know each other so good, and it is just the blind way we
trust each other. If you tried to explain that I think it is not
possible. It is quick cues, you don't communicate in full sentences.
Sometimes interns go
"I don't get it, I don't get it."
If you ask specifically
for what terms we use or something like that
there is one German word, it's called "einfach"
it's simple,
but not too simple.
"Demo or die."
"Prove your point or the idea is dead."
"EMC" stands for "Every Molecule Counts".
It is a communication culture that I can't describe. Maybe you can see
parts of it during the lunch time,
but you really have to see and treat your partners as partners. You really have to
give the time to digest things and at the end of the day best idea wins.