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It was like, "Hey Kayano you are doing good,
taking over from your seniors"
We wanted fresh designs with higher performance
and the latest technology.
I was asked to design and develop such a product.
In fact, this shoe design has all sorts of secrets in it.
Let's start with the styling
The styling for this GEL-KAYANO
was based on stag beetles.
Please take a look at the bottom of the shoe
See the lightning?
In fact, can I have the other shoe?
Look here.
It's the horn of a stag beetle, the scissors.
This was a bit of playfulness I've put into the shoe.
Isn't that interesting?
The customers of the first GEL-KAYANO were mostly "fun runners",
people who enjoy jogging,
but the design concept of the shoe was for gym training.
That's why it was called "Trainer".
When you run in a gym, you move back and forth,
as well as sideways.
There are a lot of swift movements that involve agility.
Therefore, we tried to provide stability on the two sides of the shoe.
This hard stripe is designed to provide support for your heel
That's why we added the plastic parts to the shoe.
This part of design was also inspired by stag beetle
and its hard, armoured shell.
Isn't it interesting?