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Whether it be infographics, blogs, written content, or even video marketing which is
very hot.
This is Bruce Himmelblau with BSVP On-Site. We're here at SES Chicago
talking with Kyle Domitrz from Brafton.
What does Brafton do and how can it help the small business.
So what Brafton does, is, we actually create
custom content strategies for your website that essentially at the end of the day are
going to improve your online results. And it's online marketing so it's important for
people to create regular fresh content, very unique content for the websites. So when a
company comes to us, we'll actually take an analytically consulting approach first. We'll
look at their company, see what they're doing, see what the target audience is interested
in and then we'll start to formulate what types of content will work for them at end
of day whether it be infographics, blogs, written content or even video marketing, which
is very hot now. Most of these businesses are small, with a
low budget. Is something they can start doing themselves before they come to you to market
themselves?
I'd say the best thing to do is create original content. If you see an article or piece that
you like, or piece of news that you like, don't repurpose that and then put it on your
website. Read it yourself, make your own spin and make that appeal to your audience. Give
credit to the person who wrote that article, at the same time make it unique for you. And
consistency is key. One article a month is not to do it, you need at least a few times
per week, in volume but quality as well. So it's important for quantity and quality.
So, basically there's a big trade-off between
time and money. So how much time should be involved and how much money is involved?\
So the time involved, as I say, it's a daunting
task. So what I hear from a lot of companies, or a marketer for a small to medium business
owner. They have 10 different things that they need to do through the day. Writing a
blog is probably at the bottom of their list. So what you essentially have to do is, if
you can do the time it takes to write one article per week, great. But sometimes it's
just to face reality and say I need a little bit of help, I need people that to help me
produces content at the end of the day.
Excellent. And for more information on Brafton where can they go?
They can go to
www.Brafton.com
This is Bruce Himmelblau with BSVP On-Site