Tip:
Highlight text to annotate it
X
Hi, I'm Tricia Clements, Chief Fur Wrangler
with MuttButs.com.
In this video, I want to talk to you
about Instagram and how to use engagement
to attract your ideal followers
to your Instagram account.
Make sure you stay tuned through the end
because I have a free download
for a checklist on everything you need
to do to rock your Instagram posts.
Now, I know you've probably heard me
say this before, but make sure
that you have an Instagram business account.
The reason for that is that when you go on,
you can look at insights
once you have a business account.
Now, one tip
is if you've just turned your account
into a business account,
you won't see those insights on previous posts.
That's why you need to make sure to go ahead
and turn it into a business account
as soon as possible
because you start seeing insights
on those posts once you've become
a business account, not on older posts prior
to not being a business account.
The other thing is insights.
They allow you to tell when your followers
are online and active.
That is really important when you are posting
because you don't want to post during a time
or day when your followers aren't online
and aren't active.
Use those insights to determine what time
and what days are most important for you
to post on Instagram.
When you post, there are several things
you need to make sure that you do.
One of them is to tag a location.
Those posts get more engagement
than other posts.
Tag a location.
If you are out and about
and you're at a location, tag it.
If not, go ahead
and tag your own business location.
The way that you do that
is to make sure that your Facebook page
is set up with your location in there.
When you search on Facebook for the name
of your business page,
if you scroll over to the top,
you will also see it comes up as a place.
That's what you want because having that
on Facebook then allows you to tag
your business location with your name
on Instagram.
Another thing is hashtags.
Hashtags are really important on Instagram.
Several things to think about,
research your hashtags.
Make sure you are not using a hashtag
that is banned.
Instagram goes through and they decide
certain hashtags are too spammy, and they,
because of different content that is used
when posting on those hashtags,
they will ban the hashtag.
Basically, that means if you use that hashtag,
your post isn't going to get seen.
Make sure you're not using any
of the banned hashtags.
Another thing about hashtags,
make sure that you put them
in your first comment.
Don't put them in your original post.
The reason for that is a lot of people
when they look at it and they scroll down,
they typically won't see those hashtags
unless they open it up,
but they're used to look for content.
It's just makes your account look
a lot nicer and cleaner.
Make sure you're not putting them in the post,
put them in the first comment.
On your post,
make sure that you engage your customers.
That means ask questions.
Have engaging posts.
Put something on there.
Not just in the text, put a question
on your picture as well that you're posting
because a lot of time some people
may scroll through and not read all of the text.
Make sure it doesn't need to be a lot.
Just a short little question,
"What are you doing for the long weekend?
How are you spending this week?
How are you getting ready?
What goals are you setting?"
Something on there that
Ask them a quick question
that they can see in the photo,
but then they can go and comment
as well once they see the post.
Another thing is on Instagram, to get love,
you have to give love.
What that means is when you go on
and you have people commenting
and liking your posts, reciprocate,
especially those followers
that are your ideal followers.
If you've got a spammy follower,
don't waste any time on them.
On your followers that are engaging with you
and they are your ideal followers,
go ahead and engage back.
That's the way that you are going to keep up
that relationship on Instagram.
Another thing you can do is to make sure
you're using Instagram stories.
You all know how important
Instagram stories are.
They come up at the top of Instagram.
It is something seen and they're at the top.
Every time you open the app, they're there.
People really see them first thing.
Make you're using Instagram stories
when you're doing your posts on Instagram.
One way to increase your followers
is to run a contest.
Now, one of the things you might want
to consider when you run a contest,
you can do a big-ticket item like an iPad,
GoPro, anything like that.
What you want to make sure is that you do
an item that's related to your ideal follower.
If you want to just attract followers,
you can do a big-ticket item
that lots of people will be interested in,
but if you really want to focus in
on your ideal followers,
you're going to do an item
that your ideal followers are going to want.
That's how when you run that contest,
make sure you give it a lot of thought.
I have a free checklist
that you can download now
that will help you rock your Instagram posts.
I'm Tricia Clements with MuttButs.com.
Hope you enjoyed this video.
Thanks for watching.
Click the like button and subscribe.
I'll see you in the next video.