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I'm Kelly Forshaw, I'm here with Red Touch Media and I am with the man himself, Neil
Atkinson. The hostess with the most-ess. The hostess with the most-ess? That seems very
forward. How's it going so far? It's going excellently I think, people seem to really
be enjoying themselves. They've got into the spirit of it and the spirit of it is what
I'm always about, it's not dry football stuff, it's about being alive, it's about the way
football factors into other things you do in your life, it's about what culture is and
what football is and how the two intertwine. It's not just about oh aren't Liverpool boss,
aren't Liverpool this, it's about this is what we see the city as being and that's massive
and that's what we've got to do tonight. It's the personality and the identity of Liverpool
as a city. Yeah and it's fabulous, it's not a tribal thing or anything like that, it's
just simply going listen as far as we are concerned Sydney is one of the best cities
in the world but we are bringing some Liverpool to you and Liverpool's one of the best cities
in the world as well. So it's been, I've loved it and the response you get from people, I've
just gone out and had a little bit of a walk and a chat and people are just so glad to
have this thing in their lives that gives them a connection that goes thousands of miles
and that's , you know, it's very very modern and it wouldn't have happened otherwise. How
influencial, obviously, have Red Touch Media been for The Anfield Wrap? They've been splendid.
I was just trying to say before, the tie in with what we try to do. I said before in the
show, people tried and got in touch with us as to reference sponsorship and all that sort
of stuff and we've consistently said no at The Anfield Wrap. Whereas Red Touch, the way
in which they got in touch, they said we love what you do, we like it a great deal, this
is what we do and the way they do what they do in terms of the way the conduct themselves
with reference to content delivery, the commitment to the city of Liverpool to the extent that
they are opening an office there. It chimes so much with what we are about they want to
be innovative in the field, well when you look at The Anfield Wrap magazine it's innovative
and Red Touch are gonna power that, they are going to back us in that and it makes a big
deal to us. It's not a decision that's made, you know, there's companies that have got
in touch with us like betting people and things and we've just said that's not quite for us
but this thing that they're doing very much is because it's saying again in the same way
that we try to, they are looking into a digital century that's before us and finding ways
to make it better and make it more effective and that's really what we want to do, find
new ways to communicate and new ways to do stuff. So there's a real affinity there and
it's a big deal to us I think. That's why I say we wouldn't have partnered up with anybody
but we have partnered up with Red Touch and as far as that should count for anything it
should count for the fact that we think that broadly speaking, they are sound. Therefore
in and of itself, you know, that counts for something, well it should do, I hope it does
maybe it doesn't but I hope it does. Therefore we are really optimistic about it and we think
it's only going to do well for us going forward and them. Let's remember the most important
part of this, you know what I mean. It's all about me. All about you. It's got to be. Well
thanks for speaking to us. I'm Kelly Forshaw and I'm with Red Touch Media and I've been
speaking to Neil Atkinson from The Anfield Wrap. Thanks for watching.