Tip:
Highlight text to annotate it
X
welcome to the pinterest web analytics walk-through
my name is p_j_ and i'm a partner manager of pinterest
we've created this tool to make it easier for you to see what people are
pinning from your website
and to help you understand where those pins are going
to access pinterest webanalytics you'll need to have a verified website
associated with your profile
go to your profile
and make sure there's a check mark here
next your website address
that means you're verified
if you don't see a check mark
visit business dot interest dot com slash verify
pinterest webanalytics
go to the menu in the top right corner and select analytics
when you click on analytics
you'll be taken to the site metrics page that is made up of four crafts that
measure pins
repins
impressions
and clicks
each graph as a measure of actions in blue
and a number of people who did those actions in orange
you can hide one of the lines
by clicking on the check mark in the top right corner of each graph
change your view by selecting the date range here in the upper left corner
click on a start date and then an end date
you can also do a quick select for the last seven days
fourteen days
or thirty days
hover over a question mark
to learn more about that section
you can also read tips about how to make improvements and understand performance
of that metric
the gray number
is the percent change in the metric compared to the previous date range
the large blue and orange numbers
represent the daily average number of actions
or people during the date range selected
of her over a data point to see more information from that day
click on the export button
the download a csv file with all of the data from your side metrics package
to see which of your pins
our most popular with your website visitors
you can click on these other tabs to see what's been pinned most recently
what's been most repins
and what's been most clicked
the most recent tab gives you a real time look at the things that are being
pinned directly from your website
the most repins tab
held cc the unique pins pickup repaint the most on any given day
seven-day or fourteen-day period
we see a spike in repentance on the site metrics tab
select that date range here
so you can learn about what caused it
the most clicked tab
shows you the unique pins that people clicked on the most
so they could get back to your website
you can also select a one-day seven-day or fourteen-day period to look at
just like the last example
when you see a spike in clicks on the site metrics tab select back date range
here so you can see why people were clicking to your website
in all three of these tabs you can click on any pain to get more insight
when you click on it and
you'll see the board it was pinned to and the person who originally planned it
if you scroll down there is a feed of what people who penned this also paint
you'll see pins from many different websites that inspired the same people
who enjoyed the pins about
on any of the three most tabs
you can click on the export button to download a csv file but as more detailed
information on the one hundred most recent repins
or clicked pins
use the graphs on the site metrics tab
and each of the feeds on the most tabs
to help you understand the things people love from your website to see how they
organize and share them on interest
and to realize how they want to make those things a part of their lives
for more information about pinterest web analytics
visit business dot interest dot com
Thanks for watching Happy pinning