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If you want some great marketing help, here's a quick tip on identifying people
who are ready to buy that can make it dramatically easier
for you to win more customers.
This is pretty easy to master, and will help you
increase the number of people who actually buy from you or
become your clients, while reducing the risks and stress
of growing your business.
For today's marketing help video, the lesson is simple,
90% of the marketing mistakes people make are from targeting the wrong person.
For those of you on today's marketing help video,
this is a critical fact of trying to attract customers
for your small business or virtually any size business.
Many people will never buy from you no matter how great
your product or service is.
It's a simple fact, and there's nothing you can do about it.
That's why the most effective marketing is not about trying to appeal to everyone.
It's about understanding who is ready to buy now and appealing to them.
For those wanting help with their Internet marketing,
we see this with keyword selection.
People who INTEND TO BUY Are very different from everyone else.
So the keywords they type into Google are also very different
from those typed by other people.
For example, working with an Interior Designer who wanted marketing help,
I discovered the keyword "interior design" was horrible,
because many of those people had seen a design show or read an article
and were simply looking for ideas.
But the keyword, Interior Design Firms, was much more likely to have someone
looking for a designer right now.
For those of you on today's marketing help video,
the same applies to your ads.
Not everyone is ready to buy.
Some people are more ready than others.
So if those of you on today's marketing help video
could attract those people, your ads, promotions, websites and talks
will be much more successful.
In marketing we often refer to "pain points."
A Pain Point is the one thing that motivates someone
to take action now.
For example, I read how this lady's two daughters had head lice
and whatever she did, she couldn't get rid of them.
So she paid $100/hour for a lice specialist to come to her house and treat her daughters.
Her comment was, "At that point, I would have paid anything
to fix this problem."
For you on today's marketing help video, the message is simple.
Do you truly understand who is ready to buy now
and what makes them ready?
What's their "pain point?"
The better you understand this and build your advertising and marketing to attract
those people, the easier and more successful your marketing
will be at bringing in more paying customers.
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These are two simple ways most people never think of, to get more customers for your product
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