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Reaching that right consumer is a critical
challenge for marketers.
The more accurate the targeting, the better a
campaign will perform.
But marketers also need to know how to
balance scale with precision.
How to get in front of as many of the right customers as
possible, while still making effective use of their
marketing dollars.
Google asked Compete to analyze how marketers can
achieve optimal reach through the Google Display Network's
unique mix of contextual and targeted marketing.
We found that, compared to traditional homepage
takeovers, between a third and a half of target consumers in
our samples were reached exclusively by the Google
Display Network.
37% of hotel travelers were reached only by the Google
Display Network, as were 36% of standard auto buyers, 51%
of movie fans, 30% of moms, and 42% of tech enthusiasts.
Google Display Network reached nearly five times as many
hotel travelers at the top rated portal, four times more
standard auto buyers, four times more movie fans, four
times more moms, and an impressive six times more tech
enthusiasts.
That's the power of the Google Display Network, the power of
achieving both precision and scale, the power of
exclusively reaching more of the right new customers.