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Kellogg Consulting offers a wide range of internet marketing services to plumbers throughout
the tri-state area: the rationale behind the venture being that nobody understands a plumber's
business better than a plumber themself. Offering digital marketing consultancy, site optimization,
online reputation management and the building of sales pipelines, Kellogg's self-learnt
techniques have added around 25% to his own plumbing operation's turnover in the last
six months, putting around 40 new customers -- some of whom have already gone on to provide
repeat business -- onto his books.
Conscious also of the significant concerns of customers looking for plumbers, raised
repeatedly throughout the thousands of relationships developed over the years, he's launched
http://www.plumbermilwaukeepros.com/ as a resource to help residents and business customers
alike remove the hassle from their often nervous searches.
Kellogg explains his thinking saying: "Most customers want a quick and simple way to identify
an affordable, reliable contractor, with the requisite skills for their job, whether it's
an emergency fix, remodeling or new construction project. Our new site helps them do just that
and also offers users practical advice on the questions they should ask before hiring
anyone. It utilizes my experience in locating and recommending the right firm for the job.
My hope is that it will boost knowledge levels generally and take away some of the anxiety
people feel when inviting something of an unknown quantity into their home or workplace.
We've started in Milwaukee as it's the biggest city in the state but have ambitions
to develop similar sites in other major population centers."
"Where professionals are concerned, particularly in smaller scale operations and especially
in the current climate, they are so busy working in the business that they simply run out of
time or energy to work on the business. And, regardless of the available time, not everyone
has the skills to be the plumber, administrator, accountant or marketing expert. Our aim is
to help them build a more impactful online presence and maintain a steady flow of business
which is especially important now that the majority of buyers are shunning traditional
paper-based directories in favor of internet searches. We might even be able to help them
reclaim a few hours each day so that they are better able to manage their work/life
balance -- something I'd have personally benefitted from over the years."