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Hey I'm Bree, welcome to Wishpond's Quick-Tips
as our beloved followers of Wishpond's Quick-Tips will know, I'm a big fan of Facebook
advertising. And retargeting really turns it up a notch.
if you missed our introduction to Retargeting check out the video here
for B2B companies it likely that your website traffic bounced for a few primary reasons
your price was beyond their budget or a lack of
information. The great part of retargeting is that you can create ads
based on these exact reasons. Here's what I recommend
for Facebook Ad Retargeting. First, put a retargeting pixel
on your pricing page anyone that bounces from that page target with an ad
that offers a free demo or trial something that makes you business
more affordable. As for retargeting because of a lack of information
why not put a pixel on your main landing page or about us page
try to create a Facebook ad that offers a free one-on-one conversation
with a sales associate. Retargeting for B2C companies and
e-commerce companies on the other hand is all about
the offer. You have to convince bounced traffic that your products are worth buying,
Right? For e-commerce sites try retargeting with an
ad with an exclusive 25% off first time purchase
of your product. Or maybe free shipping? For a restaurant
advertise a free desert or early bird special. For lawyers
offer a lower initial fee or free consultation. Make sense?
Thats it, stay tuned for part two on retargeting in which I'll be
discussing retargeting on the Google Ad Network. That ones
pretty awesome as well. If you have any questions about retargeting
start a discussion in the comment section below and don't forget to rate and subscribe to our channel
thanks for watching