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Driving change starts from confidence in knowing how to look at a problem -- and not just look
at the problem, but the system around the problem.
Businesses understand quantitative value very well, price and performances, features and
money.
What businesses don't understand well is qualitative value, emotional value, identity value and
meaning value.
And if you run the numbers and look at companies that go public or get bought by other companies,
you realize very quickly that
qualitative value is way bigger than the quantitative value.
Working at the level of best practices, that's the old. That will not help you figure out
how to not only adapt to change but how to create the future that you want to have.
You can either wait to have the future happen to you or we design it.
I feel the Leading by Design Fellowship program was really transformative, using and being
able to be confident about applying design principles to my industry and particularly
my work.
The Fellows Program is a five-month program for people already in industry that don't
have the time or the desire or the inclination to take two years off from their lives and
get another degree. It's designed for people who want to maximize
the impact that they have, to grow their own personal career,
to change up the direction they want to take and where they want to have impact.
Before the program, I was doing more process-driven works and design work and after the program
I moved much more into the creative space leading teams to deliver products.
So, the program came at a good time where it was sort of at a transition in my career.
I think to some extent it sort of helps me clarify what I wanted to do.
It's really for society, I mean, I think if more leaders were taking courses in design
thinking such as the Leading by Design Fellowship,
we would have a better world. There is this peer-to-peer learning, collaborating on a
shared issue, a shared desire to make change.
And you also have the benefit of the group in helping you drive your project forward.
If you're creating a new project, a new business, a new industry, a new NGO, why not do that
in an environment where creativity is valued
and where the tools and the outcomes of creativity, the artifacts, are around you all of the time
and supported by the culture itself?