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Tim: So, as we are here on page 2, you will see it's 'dating', 'weight loss' or this is
another 'make money online', 'make money online'. Here is a good one, I like this -- 'iPad video
lessons'. Okay, think about this. This is a great example of a great niche. Why is it
a great niche? Because people pay good money to have an iPad. So, we already know that
the type of person that would potentially be interested in this type of product spends
a fair bit of money and the thing is that if they are willing to invest that kind of
money into owning an iPad and I have heard rumors that Apple really does not put together
the best instructions ever, so there is an opportunity there where people say "well,
wait a second. I have spent hundreds of dollars on my iPad but I can't figure out how to watch
videos" or whatever it may be and this person is feeling a need and it's clearly the fact
that they are on Page 2 of ClickBank is doing extremely well. So, this is a great example.
It's not in one of the big three niches but it has massive potential. So, just keep that
in mind. Yeah, you got to see huge gravity, great gravity. Absolutely! If you guys don't
know what gravity is, there may be some people you will see right here, it's 166.92 which
means on average 167 people sold this product as an affiliate in the past 30 days. So, you
can imagine if 167 people are making sales hands free, this person who owns this is making
some serious money.
So, that's the power of owning your own product and we are going to talk about how to leverage
affiliates and get the traffic from the affiliates here later on in the training. That's a great
example right here, this 'iPad Video Lessons'.
We will skip down a little bit further. Here is another good one -- 'TedsWoodWorking.com'
I mean, I don't do anything with wood working. I don't think Justin does anything with wood
working but gravity right here is 125. So, there are clearly a lot of people that are
interested in making wood working plans and shed plans and whatever it may be. So, one
of the things that I have encountered one on one when I am talking to people about creating
a product, they will have something that they are really passionate about, it may be unique
or a little different like I am sure Ted once upon a time thought about wood working was
and they will say "I enjoy it, I am passionate about it" and there is probably not a lot
of other people that are interested in it.
Look, we live in a huge world and if you are interested in it, I would take to the bank
that there are quite a few people that are passionate and interested about. I am sure,
Justin, you can probably chime in on that point for sure.
Justin: Yeah, absolutely. And real quick also I wanted to mention that I have spoken to
a few people in the question box, the chat box and they mentioned that they are confused
about the three niches. I have heard you brought it up several times, the three major niches,
but some people are a little bit unclear on what these three big niches are. So, let me
real quick just explain what the three big niches are and you can tell this by going
to www.ClickBank.com. If you look at what these top selling products on ClickBank are.
Now, of course, like you said, 'Survival', 'Ted's Wood Workings' and stuff like that
are not part of really the three big niches but the first one up there are ,
that is a dating and relationship product. The very next one below that is health and
fitness. The next one below that also looks like a health and fitness product. So, health
and fitness is huge. Also, dating and relationship is really big and then making money online;
you have the big three right there. So, if you are doing something that has to do with
making money online, health and fitness, or dating or relationships, those are huge niches
and they make a lot of money and we will talk about this a little bit more but in order
for you to really be able to capitalize on that one, you have to start about not just
having this health and fitness product that works for everybody but try to figure out
who exactly it is that you are marketing to and whittle down and kind of niche down and
find a smaller sub-niche within the major niche and we will talk about that more in
a little bit but I just wanted to bring it to your guys' attention the three major niches
because I know that a lot of people, I think, were a little bit confused about that.
Tim: I appreciate that clarification, Justin.
So, my point is that I am not saying you can't be involved in the three big niches. I am
just opening your eyes to 'iPad video lessons', 'Ted's Wood Working'; there are people that
own really successful products on ClickBank and ClickBank is just one marketplace in niches
that some might consider somewhat random. So, that's why let's talk about something
that you are really passionate about. If you are not passionate about dating or making
money online which you are probably somewhat passionate about but making money online is
good but of the three I would probably say I would either go after dating or health and
fitness. Just like Justin talked about, one of the things you want to think about too
when you are thinking about niches, especially if you are going to participate in one of
the big three niches that he talked about is whittling it down and what you might mean
by that is let's say I am really passionate about weight loss but I want to focus on a
smaller segment. Maybe I am a female who has a family and what not and I have gone through
the process of having children and gaining some weight and I had to do something to exercise
and change my diet after I had the children to lose weight, well there are a lot of women
that have children and want to lose weight but find it challenging. Now, is everyone
trying to lose weight going to find this product appealing? No but what makes it powerful is
we can work with affiliates that specifically have sites or a list or what not that deal
with women that are pregnant or post-pregnancy that can promote this product where they would
open up the e-mail or see the banner on the site and what not and say "Wow! This product
was made for me" because it's such targeted advertising. We will give you all that. I
don't want to get into too many details but I just want to keep the wheel spinning here
as we determine what niche we want to go into. So, let's go ahead and jump on to another
site.
So, ClickBank is a great place. Like I said, it's a great place because it's a marketplace
where people are selling these type of digital products like we are going to be selling and
you also get a little bit of insight and when you look at gravity you can see the average
dollar per sale which is actually the average dollar that the affiliate is making; that's
not even talking about what the product owner's making. So, this will just give you some good
analysis and detailed analytics about how people are doing but to be honest with you,
I am going to show you a couple of other sites that is really, I find, a better place to
find a niche for potential digital products that you can have as your own.