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>> SONESS: What's the one thing your audience wants?
>> VOICES: "Take your clothes off!"
>> SONESS: Hey! I'm out of here!
[♫ "Too sexy for my love, love's going to leave..." ♫]
>> SONESS: Don't take your clothes off!
Do you want to increase your engagement?
Have a rocking Q & A section, as well as really tune in
with your audience?
Well in this Show-N-Tell, we'll share with you how to overcome the "So What? Factor".
Imagine if you're speaking to a kindergarten classroom.
And you start it off: "Well, today's state of social security really affects the elderly."
>> VOICES: "So what?! So what?! So what?!"
>> SONESS: Of course they're going to say "So what?"!
They're kindergarteners! Social security and elderly people
really don't relate to them.
"So what?" is what they're thinking.
Well Publius Syrus said, "We are interested in others when they are interested in us."
Now he said that way back in 42 B.C. And of course, even today's modern thinkers in relationships
such as
Dale Carnegie and every relationship expert on the internet says:
if you want to build a relationship, and you want to get
someone interested in you,
first, you have to show interest in them.
Otherwise, people just say, "So What?"
So today, let's talk about "So What?" and how to overcome that with just 3 simple steps:
Know, Need and I versus You.
So let's break them down step by step.
KNOW. Know your audience.
Now obviously, if you're oblivious to the audience of 4-year-olds,
you're not going to connect with them well.
And I've seen time and time again where engineers have tried to talk to people
in marketing and in sales trying to convey lots of data and figures.
Know your audience. Is this going to relate? Not at all or yes?
Speak their lingo. Speak their language.
Connect with them on that level as well as target your talk towards them.
The second is NEED. What does your audience need?
What outcomes are they looking for by the end of your talk?
So you really want to focus on what can you fulfill
for their needs to make them walk away feeling "Wow! I really got something out of that!"
versus having wasted their time. Focus on their needs.
I VERSUS YOU. Now here we have a situation
where a lot of people talk about I, I, I, I, I.
I eat healthy. I have the right lifestyle. I do this right.
And so we really want to focus on you. How can you benefit from the information
that we have?
So let's try an example together. Let's try eating healthy.
Eating healthy. How can that benefit the audience?
What engaging questions can you ask
to get them listening and to start the conversation.
Let's take a moment and think of one.
Okay, I'll try an example. Would you like more energy?
Would you like to spring out of bed in the morning?
Would you like to have abs like Brad Pitt or a body like Angelina Jolie?
Alright, excellent.
Now you have the three elements to overcome the "So What?" Factor
by knowing your audience and know their needs, as well as the I versus You.
So now it's time for action. So what was useful for you?
What are your needs? Do you have an idea for Show-N-Tell?
We'd love to hear. Go ahead and share in the comments below.
And now that you know the three steps to overcoming the So What? Factor,
you don't have to take your clothes off in front of the audience! Heehee!