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HOW TO HANDLE YOUR PROFESSIONAL REPUTATION
BY OLIVIER ZARA
HOW TO BUILD YOUR REPUTATION?
This is how you're perceived in your professional environment.
Of course, this is subjective.
This is the image perceived by the person you're talking to.
The way to build a reputation has been the same for ages.
You must be able to build a network of references,
people you worked with,
people you interacted with, it can be social references,
people who shared successful projects.
You can ask these people to write references.
You have to give them guidelines
so as not to obtain laudatory references
such as he's great, he's fantastic.
Your professional qualities, your skills,
your savoir-faire, your personal qualities
will not gain credibility that way.
HOW TO CONTROL YOUR REPUTATION?
How to control your reputation?
Before you only had to control your own words.
It was a two-person process. Words were like wind.
But today, it takes another dimension with web 2.0
because it is an interactive area
where anyone could say anything about anyone.
So it is essential to control things
in all digital fields
such as in blogs or Twitter
or in social networks like Facebook.
So today, it is essential to control your reputation
because at the end of the day all your social activities
will have an impact on your professional life
and possibly on job seeking.
There exists a number of tools. Most of them are free.
For one person, free tools are sufficient.
You can use Google Alerts.
If you own a Google Account, you can create alerts.
These are emails that will warn you
each time your name and forename are quoted on the Internet.
HOW TO DEFEND YOUR REPUTATION?
There exists three situations.
First, invasion of privacy.
Then, violation of press laws. And finally, image rights.
No pictures of you can be released without your consent.
How to defend?
There are three ways. First, out-of-court settlement.
You directly deal with the person who quoted you
and you 'politely' ask him or her
to modify what has been released.
If it is not settled this way, you go to court.
But this has to be justified.
See the three violations we've mentioned.
It can be a two-year process.
There is another strategy.
You know the verb 'to drown".
Well, you can drown all the negative in a mass of positive elements.
It is not necessary to try to erase all the negative information.
The objective is to erase all that is not coherent
with your professional profile and projects.
Your family and friends not familiar with the Internet
can release elements of your private life.
There are digital bugs, hackers.
The General Conditions of Use of services frequently change.
You cannot entirely trust the existing services
for the protection of privacy.
This is an individual responsibility.