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I'm Peder Bengtsson and I'm Group Manager at Hybrid Design Studios.
Hybrid Design Studios works with-
-thinking about and illustrating the future.
It doesn't have to be a product, it can be a strategy or whatever-
-but at an early stage it's hard to convey-
-what you want to include later on in the process.
We help our customers find ways of illustrating things-
-through an animation, an image or a physical prototype.
You then try to include that throughout the process.
Hybrid Design Studios is an amazingly fun-
-and creative place to work.
We're looking for people who will fit in with the team-
-but who also have something that we refer to as "hybrid competence".
You need specialist competence and something you're passionate about.
Having a great deal of knowledge in a certain area-
-can help us generate our processes.
The best ideas are usually born when sitting on a couch with a cup of coffee.
I'm Andreas Friedrich and I'm Group Manager for the design team-
-at Automotive Design in Gothenburg.
Designers aren't easy to train.
We need to find inspiration-
-and we do that by having group meetings over lunch.
We might go to Copenhagen and check out Louisiana.
It's important for us to get creative fuel.
My name's Elizabeth Pinder. I'm from London in the UK.
I'm a hybrid designer, just graduated from the The Royal College of Art.
When I first started at Semcon, or the way I entered into Semcon-
-was the fact that my portfolio isn't a normal car design portfolio.
It's a little bit wild, a little bit left field.
They really like that here-
-and they encourage me to carry on doing that and thinking outside the box.
Later on in the programme, we'll bring it in and make it production-worthy-
-but it's more important to start with a very broad range of ideas.
Being new in Sweden, everyone is very friendly, especially at Semcon.
It's more of a family feel than anywhere I've worked before.
I feel that everyone wants to take care of you and everyone else around you.
It's not all about the bosses, which is nice.
I'm passionate about music and that benefits me every day as a CGI artist.
My name is Joel Hernestål.
Design is about communication-
-and since the CGI artists work with image creation-
-we become the company's spokespersons with customers.
What I really love about it-
-is that we get to take this little grey model from the designers-
-and add colour and materials, bring it to life.
We place it in a context which people can understand.
I find it incredibly fascinating being a part of the entire process-
-and finding a product's soul.
We're a creative bunch with lots of different competences.
It works like a small puzzle.
It's amazing to watch competences join together and build something greater.
I think people should apply for work at Semcon if they have very creative-
-and maybe even wacko ideas.
We like to surround ourselves with creative people with different opinions.
Exciting things always happen that way.