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The best form of measurement is watching the visitation to
our restaurants.
And we know where restaurants happen to be where there's
higher concentrations of African American or Hispanic
or Asian consumers, where we can see what's happening to
the sales as well as the visitation there.
But we also have a wide range of ways to gauge how they're
feeling about the brand, whether it's through focus
group work, whether it's broad work, qualitatively about how
we're monitoring the performance of the brand.
But it all comes together and continuously reinforced that
this idea of leading with ethnic insights is a
good idea for us.