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(Image source: Mediabistro / Cadbury)
BY JASMINE BAILEY
A new kind of chocolate is set to hit shelves
in overseas markets soon, and this kind doesn't melt.
"The company that makes Cadbury chocolates and Oreos is launching the new heat-resistant
treat. Chocolate that can stand up to temperatures up to 104 degrees without melting." (Via WXIN)
But whether you're excited or not about the idea of chocolate that doesn't melt in your
mouth, don't expect the product to be in U.S. or European stores anytime soon.
It was engineered by Mondelez International for places like South Africa and Kenya where
food is usually sold in outdoor markets and there is not close access to refrigerators.
(Via YouTube / Alexis Grant)
The chocolate's producers say this makes for an easier environment to sell their product,
and now is the time to move fast. (Via Food Magazine)
In 2012, Africa made up about 26 percent of Mondelez's revenue — just less than $1 billion.
The company also plans to make its products more affordable for lower-income buyers. (Via Geek)
By, for example, selling Oreo cookies in packs of two rather than 12. (Via Wikimedia Commons)
Or selling single sticks of gum. (Via Wikimedia Commons)
Mondelez International has yet to confirm a date for the release of its new product
or what it will be named. However, it is bound to have a slightly different taste from the
original thing.