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IF YOU WANT GRANITE COUNTERTOPS WITHOUT ALL THE DEMOLITION,
THERE IS AN OPTION. GRANITE TRANSFORMATIONS IS COMING UP NEXT.
HI MIKE. HI TRISHA.
THANKS FOR JOINING US. WE ARE TALKING ABOUT KITCHENS TODAY.
AND FIRST OF ALL, TELL US A LITTLE ABOUT GRANITE TRANSFORMATIONS.
WELL GRANITE TRANSFORMATIONS IS A PRODUCT THAT CAME ABOUT FROM A
FLOORING TILE. DECIDED TO USE IT AS AN OVERLAY PRODUCT SO THAT
PEOPLE DIDN'T HAVE TO GO THROUGH THE TYPICAL DEMOLITION OF THEIR
COUNTERTOPS. SO THE PRODUCT'S MADE AND DESIGNED TO FIT OVER EXISTING
SURFACES THAT ARE TEARING OUT.
AND WHAT ARE THE REAL BENEFITS OF DOING IT THIS WAY?
WELL, A COUPLE THINGS. MOST HOMEOWNERS DON'T WANT TO GO THROUGH
DEMOLITION. DEMOLITION SCARES THEM. JUST THE THOUGHT NOT KNOWING
WHAT COULD HAPPEN BY TAKING THINGS OUT. SO THIS ELIMINATES THAT PROCESS.
SECONDLY, OUR PRODUCT IS ONE-FIFTH OF THE WEIGHT OF A TRADITIONAL
SLAB STONE. SO IT'S A LOT LESS STRESS ON THE CABINETS AND FLOORS,
ESPECIALLY IN AN OLDER HOME.
WHEN YOU TALK ABOUT DOWNTIME, WHAT IS THE DIFFERENCE BETWEEN MAYBE A
FULL REMODEL OF A KITCHEN AND USING THE GRANITE TRANSFORMATIONS PROCESS?
SURE. WELL DEPENDING ON WHAT THE CUSTOMER IS DOING, ESPECIALLY WHEN
YOU GET INTO CABINETS. I MEAN YOU CAN BE OUT OF YOUR KITCHEN FOR 4,
5, 6 WEEKS. THE COUNTERTOP PORTION ALONE MAYBE A DAY OR TWO. OUR PRODUCT
IS TYPICALLY INSTALLED IN LESS THAN A DAY. AND WHEN WE DO OUR CABINET
RE-FACING PROCESS, WE CAN ACTUALLY DO THAT IN THREE TO FOUR DAYS.
WELL LET'S TALK ABOUT WHAT WAS EXISTING HERE BEFORE AND WHAT DID YOU DO?
SURE. WELL THIS WAS, YOU KNOW, 90 PERCENT OF WHAT WE SEE IS LAMINATE
COUNTERTOPS IN OUR MARKET. AND SO THIS IS WHAT THE HOMEOWNER HAD.
THEY HAD THE TRADITIONAL LAMINATE WAS PUT IN, BUILDER GRADE, WHEN THE
HOUSE WAS BUILT. JUST REALIZED THEY WERE IN THE MARKET, BUT THEY
WANTED A LITTLE UPGRADE. AND THEY'RE PLANNING ON STAYING IN THE HOME.
SO THEY HAD COME IN AND WORKED WITH ONE OF OUR DESIGNERS AND CHOSE
TERRA DI SIENA, WHICH IS WHAT WE HAVE IN HERE TO OVERLAY. AND THEN
REALLY LIKED THE IDEA OF THE FULL-LENGTH BACKSPLASH. SO, WITH THIS
PRODUCT, WE ACTUALLY CUSTOM-BUILT THEIR BACKSPLASH. THEY CHOSE THE TILE
COLORS THAT THEY WANTED TO ACCENT WITH THEIR KITCHEN AND WITH THEIR
COUNTERTOP COLORS. AND THEN WE ACTUALLY BUILT THAT AND INSTALLED IT.
WELL THIS IS ONE EXAMPLE OF A KITCHEN. LET'S TAKE A LOOK AT A COUPLE
MORE PROJECTS BY GRANITE TRANSFORMATIONS.
SOUNDS GREAT.
EVEN BEFORE THEIR KITCHEN LOOKED LIKE THIS, THE HOMEOWNER FELT A NEW
STYLE WAS IN ORDER. GRANITE TRANSFORMATIONS PROVIDED AN ENTIRELY NEW
KITCHEN EXPERIENCE, REMOVING THE OLD LAMINATE COUNTERTOPS AND
REPLACING THEM WITH BEAUTIFUL GRANITE, ADDING A FULL HEIGHT BACKSPLASH
WITH RICH DARK CABINETRY TO COMPLETE THE MAKEOVER. FOR A BRANDNEW
KITCHEN EXPERIENCE LIKE NONE OTHER, CALL GRANITE TRANSFORMATIONS TODAY.
WELL MIKE, THOSE PROJECTS LOOK GREAT. AND WE'RE GOING TO TALK A LITTLE
BIT ABOUT BACKSPLASHES. THERE ARE MANY DIFFERENT OPTIONS AND STYLES
FOR THOSE AS WELL.
ABSOLUTELY. YOU KNOW, WHEN WE FIRST STARTED THIS BUSINESS IN 2005, WE
WERE COVERING THE STANDARD LOW BACKSPLASH, WHICH WAS PRETTY MUCH WHAT
WAS GOING ON IN THE INDUSTRY WIDE. FROM THERE WE STARTED MOVING INTO
THESE FULL HEIGHT BACKSPLASHES WHICH WE DID IN THIS HOME. AND THAT'S
EVEN EXPANDING IT INTO DIFFERENT MATERIALS AND DOING STACK SPLASHES,
WHICH MEANS WE INCORPORATE PART OF THE COUNTERTOP COLOR INTO ANOTHER
MATERIAL. SO THERE'S A LOT MORE OPTIONS AVAILABLE TO A HOMEOWNER THAN
THERE EVER WAS IN THE PAST.
AND ANOTHER THING THAT GRANIT TRANSFORMATIONS DOES, YOU ACTUALLY
PRODUCE THE PRODUCT?
WE DO. WE GET THE RAW SLAB FROM OUR PARENT COMPANY WHO ACTUALLY
MAKES IT. THE PRODUCT IS ACTUALLY QUARRIED FROM ITALY. AND THE RAW
MATERIAL IS SHIPPED OVER TO US HERE. AND IT'S BUILT IN THE USA. WET THE
RAW SLABS AND THEN WE CUSTOM FABRICATE. SO THE PROCESS IS SEAMLESS
WITH GRANITE TRANSFORMATIONS. FROM OUR SALES AND DESIGN STAFF THROUGH
TO OUR SCHEDULING, TO OUR INSTALLING TEMPLATERS AND OUR FABRICATORS ALL
WORK FOR GRANITE TRANSFORMATIONS AND ARE CERTIFIED THROUGH OUR COMPANY.
AND THE SO THE HOMEOWNERS ARE DEALING WITH ONE COMPANY. AND THEY KNOW
THEY'RE GOING TO GET QUALITY THROUGHOUT AND WORK WITH THE SAME STAFF
THAT REALLY KNOW WHAT THEY'RE DOING.
AND THAT'S A, THAT'S A HUGE PEACE OF MIND FOR HOMEOWNERS THAT HAVE
DEALT WITH WORKING WITH SUBCONTRACTORS OR HAD MIDDLEMEN BETWEEN.
IT MAKES THE PROJECT SEAMLESS, AND THEY HAVE ONE COMPANY TO WORK
WITH IF THEY HAVE ANY ISSUES.
AND IF SOMEONE'S INTERESTED IN GETTING STARTED ON EITHER A BATHROOM
OR KITCHEN PROJECT, HOW DO YOU HELP PEOPLE DETERMINE WHAT STYLES AND
COLORS ARE GOING TO WORK BEST IN THEIR KITCHEN?
THERE'S A COUPLE OF OPTIONS. OBVIOUSLY, GIVE US A CALL, AND WE CAN
SET UP A TIME FOR ONE OF OUR DESIGNERS TO COME OUT. AND THAT'S A FREE
SERVICE THAT WE OFFER IS A HOME DESIGN CONSULT. BUT SECONDARY, IF THEY
HAVE TIME TO GET ON THE WEBSITE OR IF THEY CAN MAKE IT INTO THE
SHOWROOM, WE HAVE SO MANY NICE VIGNETTES FOR THEM TO COME IN AND LOOK
AND SEE THE GRANITE IN LARGER SAMPLES.
MIKE, WHY SHOULD SOMEBODY WORK WITH GRANITE TRANSFORMATIONS ON THEIR NEXT PROJECT?
THAT'S A GREAT QUESTION. AND THE BEST REASON IS BECAUSE YOU'RE GOING
TO WORK WITH GRANITE TRANSFORMATIONS THROUGHOUT THE PROJECT FROM START
TO FINISH, FROM OUR SALES REPS, THE DESIGNERS THAT COME OUT TO WORK
WITH YOU, TO OUR INSTALLATION STAFF. WHETHER IT BE A KITCHEN,
A BATHROOM, A SHOWER, CABINET RE-FACING OR ANY COMMERCIAL WORK.
GRANITE TRANSFORMATIONS DOES IT ALL, AND WE'RE LOOKING FORWARD TO
WORKING WITH YOU. EXCELLENT. THANKS FOR JOINING US. THANK YOU TRISHA.
FOR MORE INFORMATION ABOUT GRANITE TRANSFORMATIONS, STOP BY THEIR