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Content creation and actual content needs
often don’t match in an enterprise,
and despite the variety of information at hand
the options for your marketing department to express them appropriately
are often confined.
For example,
your sales force expects custom-tailored content to support their sales activities?
Your marketing department tries to meet the content needs of your sales force,
but they’re resourced to provide generic content.
Sound familiar to you?
So, why can’t these tasks be as easy as pie?
A baker uses certain ingredients, recipes and baking pans
to create an almost unlimited variety of pastry,bread and bagels.
Current content creation methods don’t support such a level of flexibility.
According to IDC's Sales Advisory Practice
sales reps spend more than six hours a week generating presentations.
If they could save just half that,
they’d have more time to talk to customers.
Think how much more revenue they could generate.
That is why we invented BizSphere.
With our innovative platform,
your marketing and communications department creates high-quality reusable content
the core ingredients for automated content generation.
We call them Content Nuggets.
Rules for assembling Content Nuggets into customized documents
are defined in agendas and templates
just like a recipe.
Providing more flexibility for your marketing,
and letting sales auto-generate the documents tailored to their needs
right when they need it.
Saving your time, your money, and your nerves.