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I was hired in 1933.
I thought I would start out in the front office…
…but that didn't happen.
On my first day, Mr. Frank took me to the kitchen.
He put fruit and sugar in front of me,…
…a recipe and the utensils with which to make it…
…and said: "Let's see you prepare this recipe."
I worked a good month in the kitchen.
I learned properly how things should be done.
I learned what mistakes could occur and how to correct those mistakes.
And then Mr. Frank said, "Take a desk in the front office."
"Here is your telephone. Now you're our public relations officer."
Our product was popular with Dutch women…
…who wanted to make jam in ten minutes time.
They had to use a certain proportion of fruit and sugar.
But often, what they'd do was use much more fruit than sugar…
…and it would go wrong.