Tip:
Highlight text to annotate it
X
Good morning everyone
this is Yifat, your G+ GoTo Gal
and today we are having a fascinating discussion with Alex Mandossian
who is a very successful internet marketer
and who is the only one and that i know so far who has embraced Google+ and hangouts
and he's actually using it in so many interesting ways
To the point that he the
thinks that it's going change the entire online
social media marketing and so that's we're going to discuss today
and you have a few
I guess, groundbreaking predictions and uh... and Alex before we get started on
let's tell anybody why... like your credentials what have you done in the
past and what makes you um... a little bit of an expert.
okay well
thank you Yifat.
my credentials and what gives me the right to be here
and as far as Google+ and hangouts are concerned is I believe I've made
more mistakes
than most marketers or anyone else using google plus in front of more people
than anyone else on the planet right now because uh...
probably
maybe fifty sixty thousand people have seen me via this type of broadcast
and i have flooded my nose, skinned my
knees, made a lot of mistakes i can tell you almost everything not to do
but the ten percent that has worked has worked extremely well
and my previous life i'm right
i'm a college graduate
two agrees, two uh... business
a bachelors of arts degrees which i don't use
either one
but my parents spent a lot of money on that and I'm very grateful to them but
i became a
entrepreneur in new york city in 1993, went out on my own
in san francisco where I am right now i'm in marin county just north of the golden
gate bridge everyone knows what that looks like, but
uh... eighty miles from the city of san francisco
and about fifty miles from google
and uh...
the weight you know the way i i don't think they are
the marketing was i had wanted to be in direct response so i come from
television
madison avenue new york city
and that wasn't good enough because we couldn't measure anything and you can
improve anything you don't measure
so direct response marketing is
when i was involved in and
condo i'm
i guess you could call a pioneer
in marrying the
the internet marketing world with the offline marketing raucous both are
afraid of each other and i started in nineteen ninety nine
and i've been trying to get rid of the brand but on the telus seminar guy
itself
tele summers are just the platform i had many many courses information marketing
courses
and i want this to be a platform moving into the future son developed
developing the course called hangout marketing secrets which is is just a
small portion of cool plus hopefully that helps
you know that and so
when i first uh... spoke to each other i was like really overwhelmed by your deep
understanding of a book last
and we both agree that the media is really misleading people whether
comparing it to face book a meeting and tweeter
and you get over that genius explanation equally like the triangle
she wondered about that should also have to images for this
does
uh... i'd believe that uh... who lives in the middle of this triangle at the
very top is cool plus which is the platform which is compared to face book
on one side here everything's in riverside
you've got an idea that great this is hangout a shows hang out
and this is you too
now
i believe that um... global is not
goal is not a search engine
the lizzie content provider
the listening is money is business model is not
through search engine
results or even people optimizing who makes his money in many different ways
uh... one of its which has been at sense of the years adwords and many many
different ways
but their content providers of internet content they don't make money
so that's what i believe my beliefs youtube is a search engine for sure
uh... and i believe google class as a social media platform and all three of
them together
uh... develops his golden triangle which
i don't know
last or not
who has all these other products which baseball does not face book started
as a comparison mechanism if you know the story
you want this or back
then it happens that started a college-level
and then pathalam bloom from there
so out i think uh... interest but there's not private it's
uh... is public
but it starts with a
private conversations whereas google plus is public many too many
and it has a broadcasting arm which is hangouts which i love which we're doing
now
and i use it in various different ways
so the compare global class the face book
is not right because google classes so much more than that and it's the
capstone
to what the lowest created over the years out
i think it will eclipse face book in the past i remember
uh... america online i'm sure
is everyone on this hang out
remembers
i remember trying to dial up in new york city and i get busy signals
i remember them by a music uh... eight billion movie studio which failed
uh... inactive joint venture i remember yaho
beating being the biggest directory around nineteen ninety-nine year two
thousand
and global eclipsed yahoo so
crazy things can happen look what happened i_b_m_
microsoft apple is down other backed up
so i i think a lot less can't be compared to facebook
simply because it's not the same thing it's much much different
i love watching
hangouts
unless my phone
with flash i can't always do it unless it's a you tube video
on face book
deri ke leye i see
normal class than just the integration skylight gop blesses us social layer
right and double all mobile services
and
because you're not going to face mccoy linking to look for a plumber
you're going to go go and now below offers you not just the day now but they
offer you face to face engagement
cannot cartooning in the world into something called actually risks
writer and then he knows your name
so eva i have to c_p_a_s on my street and one of them is actually talking to
me face to face and he's engaged with me and understands me and follows me
and you know when i was making sure is
i don't share that with a return is in a little bit more not cheese now someone
who has my best interest in mind
and i think that will select the entire
world and business right because you cannot understand of course out there
met people my any item can never see them again you have to be face to face
and that's what you will
probably changing everything
its own everything is transparent and they tell you right now everyone beside
me
you know in this hangout probably knows more about the look less than i do
i'm a teacher
and so on your allies here's a platform we are in this thing right now the
experience economy that's what made
really face but what it is experiencing gauge but that's what makes starbucks
when it is that's what made wal-mart what it is when they had readers and
they still do
at the front door so
it's not about information anymore it is digital transmission is not about
industry industrial age is long gone is about experience
and so for me
everything i ever needed is on global
but the reason i'm willing to pay for things is when someone codifies and
organizes a simplifies that
and gives it to me and is made all the mistakes
small percentage of
of codified information unwilling to pay for
and that in exchange i'm willing to try and others for it and that's why i
sometimes get mad regis amount of money
from people saying how could you give us a ways all free
it cost me several hundred thousand dollars to to qualify it that way so i
believe there's two types of people as a person buys a book
uh... matt amazon
and that's a person can go to the library pick up the book
for free
well i i deal with amazon folks not library
so one of the things that everybody he's thinking about when were thinking about
google class is the problem
uh... of monetization
one of the biggest find that it's not uh...
the culture here is not a line for direct marketing paid by my stuff break
you have got t_b_ on the relationship and i like
by the way here are my things if you care to buy them
so they yeah i did that okay i can do that envelope plus what i need to use
google class four is actually send copy to my site wherein i said i sell stuff
and the west l_a_ is i'd build a mailing list and then i start telling you to
maya mailing it
but you're claiming
the money is no longer in the least actually circles are gonna be coming in
at least
how is that possible if we don't own circles
well we don't even on our list doing it just something that makes us
feel falsely secure
because i see a list of a hundred and fifty two thousand entrepreneurs i feel
like on that list
i don't
and that the back
every single day they tell me that i don't know and then put but when they
opt out
so i don't think we own anything uh... even
uh... a domain i'm a lot of uh... domain trading at you uh... and i teach domain
traded we don't really all riddle me you know we've rented like that
mortgage for actually you know
it's like this virtual end that were renting if we don't we knew it we lose
it gets dropped it goes into the aftermarket an
millions of dollars been made despite that one instance l
uh... i mean i say something controversial but
actually one friend by i have a large list people company to joint venture
are very careful about what really banter with just cuz i don't want to
give the list
offering than something that
would not be appropriate
for them
and even what i do that many people get upset hague in the way you do it because
unruly
uh... promote as much as many my colleagues do or students
but with that email list i've should be threatened by saying email is on its way
out
well first of all
email right now is already gone out in two thousand eight six two thousand
seven
so that one email in the morning i have five hundred people on a tele seminar in
the afternoon
that's what would happen
if i do that i would be
lucky if i have
twenty five people until a seminar tonight which is a lot of presentation
and i like dole seminars because people can come and listen verse is going to a
web page is sit there for sixty seconds
i can get in for sixty minute more intimate of the way of seducing not
selling someone into a position to buy
i think the mailing list um... online is
uh... already on its way out
and i think part of the reason is attention
you have
your email on google
you have your email primary you have your face book email i've been late in
gives you the ability to take you know
i mean which is the primary email what is your inbox really if you have an
exchange folder which are you looking at their just
too much attention i'm glad i wrote some of these billboards is my stock that
actually are relevant
i'm i wrote down which is the center
seminars where the attention does is where the energy flows
well the attention is completely split up so the energy
is splintered so
uh... it has to be like cable television is today i was alive when there were
three broadcast stations
and ted turner came along and make twenty
cable stations another's five hundred stations on my
uh... i my dish satellite so sale is happening is really about inish uh...
communication
and if you
uh... or anyone
expire anyone else
uh... watching right now are listening
if you'd try to move too fast intranet directly monetize your presentations
you're gonna fail because that's the
what this was for this is for exposure
and more exposure engagement you get them work for us to get in overtime
kind of more help buddhist marketing way
it's is feminine emily's farming versus hunting
but you build this relationship and then they come to you in st
what do you have to salomon is actually happens everyday tell me what it is you
told me before this
broadcast i don't know where to send them this is nothing you're offering for
sale and saying great
bundle up
because on the first transaction i want to offer anything
that just uh...
it decays the trust
and you know i had a totally agree with you and that's why i have been uh...
known to follow people online internet and they give you so much so that you
know if you get an offer from two different people and the one who gave
you so much you wanna reciprocate
and actually buy from that person
so uh...
and talking with you a rat their world is going
the problem i see is that's like you said were everywhere
do you need to choose the platform enticing okay i'm considering envelope
last week i was
that's what people spend more most of their attention
and i'm gonna grab them from their and bill may receive their if it's not in
the inbox where is it
i believe people are lying in the ether is more than they are in their inbox
inboxes private dislike direct mail
and circles are like
public which is like display advertising or magazine advertising is public
so i believe you generate leads to circles and i think
fairy
appropriately named
circles of it's my circle of friends my circle of influence
and then from there you bring them to your private
uh... layer
you know interacting with them from the is not an inbox
for me it's not my list is not my c_r_ and for me it's my membership site
because once i get into my membership site that's my private fiefdom of social
media and there we can have some engagement
iva a colleague very smart marketer she pulls on face book ramos mari smith
uh... you may know her others make
who are watching this main over
she said something when i was on a uh... panel on stage
with the over six other people in the audience he said something that i repeat
because it's true
content is king
community is clean
but it's the queen who rules the house
u_k_ and i do believe that my wife is the c_e_o_ of our house and
is the israel without kids that she has a lot more than nineteen years of
working on that
you know that the prep provider
uh... i'd believe that is the community that is the glue the more that puts
these breaks together
and so content is still cheating
but it's the community that is gonna rule and it already rules in the future
we're just in a transition right now
we're still in a recession people are wondering what's happening
and this is the way you and it's just like right now in
uh... i'm curious to get other people's opinion
uh... i'm the only one speaking right now
we have a good for my kids at u_n_ action chethana thirty minutes and then
everybody jumps and back
uh... to do so
interesting you guys feel free to im you get any question or comment or you want
to uh... engages people are the people who are watching this
i feel free to leave your comments and i are really going to alex and we can have
a discussion with those who are watching us i'd love watching discussion on a
track because night but kathy is saying in politics on iming and saying yes yes
these are
user wisconsin at the same time
they are billboards cousin talking head gets like a ball and boring
but we're really talking about syndication
we're talking about the power of syndication
radio did it television did it now we're doing it
have our own
channel
that can go out to the world
as long as we keep doing it consistently we're no different than text
tenia unacceptable let's talk about that because you don't like a great idea
and that you working on enhancing being the something right
did not get let me show you what it what it looks like
i'm just beginning if you put me on the screen you are and i'll show you okay
great
so uh... that no is a which it is nothing more than a visit this is
actually
is is that they had statement first-generation and un problema
commercialize it
but this is my weekly hang out i have every friday at marketing online hangout
dot com
we actually have a place where we take the embed code
of our hangout once were in
and we pasted i don't like
my web development people decided i should see them doing something in all
the sudden were alive
and its broadcasting our three places global class
uh... you tube on my channel of course if i started and then
where this is that no kids
at the end of this just a m
it's a host
and the embed code is like a parasite so
we put the in that code into the widget
and wherever this widget is we have a countdown timer here so one day two
hours if you can see it
this isn't so
our next public and paying out which is every friday
and that's for marketing online
dot com as my membership site
every tuesday we have private hangouts
and we don't use the video now
wiser than that
uh... significant to me anyway
it may fail but this is what i'm attempting to do
rather than just focus on
having that they hang out broadcast
to two places in my case three places
i'm invited my list
which is
rat i don't own but they they are there voluntarily their downloading their
they're vague milk if you will to solicit and it's a drag and drop into
their work rest site
it's not that set
alice monday listen dot com that's where my blog is and work ever that that no
kids
when it comes down to the final saket
i'm being broadcast on that website
so if alright and interviewing susie or not
okay whom i have or larry king who i have heard on a proper whoever
if i have someone on my list that was to bring donald trump
if you like them
to your site
now if an affiliate offer
i no longer and asking my affiliates to send its called bit slinging
their traffic over to me
i think that's wrong
i think what i should use the content provider to them
and the neighboring traffic to their site which is it's it's like honey
you bringing them over
they get to look around
and that they liked what they see on the video broadcast then they can put the
affiliate link
they get credit with the with the cookie then they come for the offer
for the decision is made at their side
not on my own as totally different
that how affiliate marketing is now
i give away because of my sight and they get
credit for it so that's what i'm attempting to do is this concept of
syndication
which i showed you earlier m f wit
that note this is the concept of syndication
we'll see if it works or not
this isn't a very interesting it will change
means today i think marketplace because now
your morning your site and your honor already will be staying in you have your
hangout syndicated lied
right broadcasted liable
pundits of sites like
that's right
what we've done is something for our affiliates
we have them
go to vinod dot com date download it and in our affiliate center there's a
special code word they can use it for affiliate marketing what i'm doing now
is on trying to create david that the process
so that anyone you or anyone else can use it either fiber
for five bucks
or sometimes even less
uh... you get a little graphic in you could have multiple graphics
and then that becomes your
the host of pure
hangouts are videos
uh... last night was the first time i've ever done
a presentation where i actually that i was in rolling people
via a powerpoint intro course that was five hundred dollars
and it worked
and was in using goto meeting which is prodded or webex
it wasn't using live stream of u stream which is expensive i've used it
it was free and we had syndicate itself
you know i think the only reason is working for me is i've been embarrassed
in public more often and i'm willing to have to do that and
in miami
the world you know it's internet marketing it seems to be working
so you know that you thought about using handouts right i did
anthony realizes now actual proof that you know you cannot make enough westend
and and assure told me that uh... mysteries of the few ideas of how do you
think i spellings
but uh... outside is spelled beating up like if you wanna go there
and trading beta beta cienega
i don't have been available for you to use it but the easiest way is just a
tested to see if it works
and it sounds self-serving but the only thing going through the that note dot
com you can go there
how do you know that
of the i_d_
enveloped
dot com
the i_d_
and this is why i do this and hello k
dot com so
you can just check out the way it works
and i think for like ten dollars a month i'm gonna offer if we're doing the
little backoffice staying
and you can use it for yourself that that it created
i'm sure anyone
on this
i hang up in reverse engineering
and you do it themselves as well it's just that
concept of syndication that works is like having a little window
you clutch
the hangout through and because you to know face book it do this
because of you choose capability with
you approval
and of course cheap less
you have it again in two thousand places all at the same time it's kind of like a
star trek you know at the same
emea starting on the map and places
eyeliner
um... this is a great questioned as you were not amused
sir and i mean
uh... so what do you mean
so alex unpack that the great marketing advised isn't whenever everybody out
there but everybody's doing due back to questions actually what is what
everybody's doing do the opposite
right now everybody is competing like ac to see who can give away the most free
stuff out there
uh... you know it's a big it's a big race who can get away from us please
stop
second people are they getting overwhelmed by all that precept i think
god by islamic by just on the priest apr access all stack up at any time or
energy left and go buy stock instead of easter there's too much restock
overwhelmingly
well click on a
race okay
so more is not better
less is more or less is better and i have been at a seminar
physical some represent each publicly that excellent good that's one of my
unique abilities
all have lekin envelope this is not an envelope a pretend like it is
and also inside this envelope
and i will i will um... amplified the importance of that envelope and i'll say
on that envelope there are two pages
and almost two pages i have all the information you need
as presenters this will be a
presentation for presenters
and i'll say there are twenty-three strategies on there
self-contained
i've made over two-and-a-half million dollars from that envelope in the last
year
i'm not gonna give it to you for two million
i'm not going to give a keeper two hundred thousand
i'm not gonna get cheaper twenty thousand two thousand i would give it to
you for a hundred million dollars goes back to lou and pick it up now
and as a hundred percent money-back guarantee if you want to turn it back to
us
the entire room goes back to
now the point is not
what's in the amble
the point is
they want specific
they want me to do all the work
do whatever my failures are they telling you about that
and that means everyone here too
they want the specifics of stuff that works for them it's relevant for them
unravel delayed bonuses
with my offers anymore i used to
if you get a box like this it's overwhelmingly people returned that
when i do now is i do not free information which are bits and pieces
of my course so five five tips
i give away one
completely like twenty percent
present day well that's like that
the useful bit incomplete if you want the other eighty percent you gotta pay
for it
and so i always and promoting the species of what i'm offering i mean
information marketer
so that i think that's what i typically do if you get bonuses
i think is diminishing in value
if people know
no one's gonna consume all that stuff but it's actually wasting the only non
renewable resource
muddy folks here's reno hall
then brought before money israel at the moment family savings down in one year
nineteen
eighty-nine and know that feels like a machine associated with that who in the
family gatherings and ours how can we do this to your parents i what i feel
so that is real
noble and back on my feet up
meal i'd paper on my parents stuff now
time is not renewal
want to know if we don't have one they live
you would see how much different you expanded no one would irritate you when
and everything would seem different so
time is the issue time freedom so if you give them less the gracefully the honor
them
is to give them exactly what they're looking for how do you know
ask them
how do you have spent
chess like this
we use
are uh... hangouts
in conjunction with baseball comments and twitter
so that we get directions so
you know google's umpires we can actually unical clamp on different
social media platforms and
you know where you're letting others that
think they're competing with google they're not they're not even is
in the same lee
danae factually god this is going to your idea of the end of the world
handout that you're doing on friday
where you're disgusting that were moving from the dig yourself uh... economy to
dig in for your company
what do you think people are actually they're tired of learning diana dot and
you know
did all that stuff i just here's my money you do it amenity whatever and
than that
and they say again something controversial i don't mean to offend
anyone i've firmly believe
at the mayan civilization that was right
and they were wrong
they were right that it is the end but is not the end of
the world it's the end of
a world and that world is the masculine hunting
world like
go get it by now
i don't think that's what's happening we've seen in the last twelve years its
comments and share it's not by now that's the call to action
that's feminine that's for me
it's not the direct sale let's get the order now
speak indirect flanking type of seduction of people pulling people in
your role
trust in you know when you liking you understanding you believe in you and no
one has the right time
they buy from you
you can't forces sale you never had
so selling directly from a social media platform is just plain stupid
the people
that i had on the hangout yesterday they know me for months
so i i don't buy the burned out right
so they hang up to the end of the worlds of course december twenty first
the topic is outsourcing because we figure
if it's going to be the end of the world you might well all sorts all the
recurring events that you don't want to do and so
we have a company called freedom outsourcing dot com anybody to tell them
look it's the end of the world
one outsource it so your legacy lives on if it's not the end of the world and you
have so much more time freedom
if yall source at least one thing
and we're gonna get people's comments about the resolutions for the new year
and hopefully they don't make the resolution again for the third or four
times what many people are did wine
and be back in saying that and and and join that anti-crime
its own version there's no opt-in recall quiet i will hold you hostage
it's all permission based item s people to bring a body during hang out and they
do
milligram they invite in this incredible is that they're marketing
online
dot com
that's just a fourteen u r l because the marketing online hangout dot com and
everything out that we have
and has two commercials one in the beginning
and one near the middle it's important is at the end people are always around
so that you gonna do this have won and
in the beginning one in the middle and we sponsored by one of our courses
inside of marketing online
which has over two thousand hours of how-to information for entrepreneurs
and over a hundred and four thousand dollars worth of course is that that's
what you're into
so what we do is ask again the commercial i say this is
uh... sponsored by in the name of the course
i tell them what they're gonna get there's a trial membership you can get
access to the entire course for seven days
that's the ethical dr
which we call that
and then the rest is all content
until about halfway through the shell shows up with
and and forty five minutes later
and we ended so we have to commercials
i do something this pretty unique you'll see it if you go to a marketing online
hangout dot com price of twelve noon pacific three p_m_ eastern
we have that europe watching with singapore watching c_ it's is while but
what we do is we have a
we have another screen up
and that screen is up like a billboard like it's a it's between my destiny
and that screen is used as a billboard to put up words which is using it in a
very creatively it was done accidentally
and my content manager ken
just pushes content on the screen and then i go back and forth showing the
screen
going back to the talking that showing the screen
so anyone
on this uh...
if you just put up a screen and it was something meaningful
then you *** uh... is
click it and that he could go out
and that ends up becoming no reprieve
you a little bit of a
aka of upgrade from watching me coffee
and my participating in we found that the beach remotely
affective of having this lil mini billboards which
i don't think was ever the intention of of googled it
it would that work for us
jester
there were no executed and yet they crucified i'm really glad to finally see
our top internet marketer chico on the flight with hangups
the what i've been telling people about it not stopper ships watch
but we just don't hear the reaching reputation it usually yuki believe our
plan
r_e_m_ d_c_ someone
interior marketing take up to play
and and letters you would act are crap
okay and i a m unless lived on the other day i mean
listen they're just they just don't know about it or they want leave until it it
incident
at sometimes are not willing to take the risk is it
when something goes bad it it's embarrassing
yeah honest it believe me i i i i know the fifty of struggling through are
getting your feet will take it
talladega pretty good to me dr king
order due to meetings is a whole lot easier way and they don't see who you
know
ability sweating a little bit when things go bad because he gets pretty
soon eccles west arts or debit uh... when u forget ur words you'd rather
stretcher
based baby gets toppled excel i've got two questions
first was shot
the last time i interviewed dari uh...
uh... are or
carvers sheesh which one are marked
cartridges stilted
in my yard
devastated to start with act
countries no more working today attention is king show getting people's
attention that's pretty hard to do and social
on off the where she fall twenty five hundred cool plus like i do
that that these two together piece like crazy a_t_f_ uniquely indian
the are
just before lunch when it went well pretty species are
hi show what i want to talk about number one
how do you get the rejection what what you she worries yesterday should
out at the prosecution to gauge the court you might
yes we were bite biggest ka
already she comes from a get anyone
to a piece of content one i want to give it some insurance
or why community really your clocks
my second question is i a swedish off
to willie
like recognizes before i know why
are there sure here
inebriated did it you know what two thousand dollar horse
how do you see two thousand dollar courses feeding if you still see product
launch forty r
being viable would you still think we can sell two thousand dollar courses in
q two million dollar watches
okay great two places let's talk about content being caned
acting as a metaphor
if you look at the history of kings and queens
the the team gets the attention
so the contact whether it's a subject line or a great email best contact
it's content that is describing the other content that your seducing them
into sub
i believe content is king
and that is what's capturing attention that was creating designer and interest
and there's this formula called eight oh that's been around for a hundred and
fifty years and the formula is attention it's the first day
uh... interest desire action
the key is not
uh... attention
if you have attention then you can get the rest of the state by the way the
second is action
the key is to get their attention with a little bit of content which is king the
king
in old age would get attention
but then who really would drive the kingdom
the queen right is secondary equate it to the case except in the two game of
chess radically those guys who created that game they know what they're doing
and and i'm not to set up to the women watching this i mean this is just the
way things go
they ruled the house
so bottom line is the the engagement of the community that switch ruling
but you need something to engage with
and content is that
thing so that's the way i look at that
it's not content that's generating the sale in fact
even going back to it
the old days which i can only go back
ten years
you know everyone you're an internet marketing is seven years in real life it
sounds like dog years
content i don't think art that is what created this sale
i think that frank sold mass control
because of uh... is content
i think frank solmaz control because of what he
twelve people that content would do they believe them they trusted him
and those who didn't think that it was what he said it was would require
and those you felt it was what it was
a tactic
is the engagement which cheats
you know the farm continuing two dollars not a hot where you can do something in
the immediate
is uh... of farm where you can constantly cultivate
and that's what advocate content being king is maybe
in a different way i still don't believe that you need contacted
to invite people in does that make sense for answer one
yet definite okay
so answer to is it possible to have a a two million dollar lives yes
working all of you should know
that what is a two million dollars in gross sales
sometimes dwindles down to two hundred thousand dollars in net sales
uh... i have seen return rates of
fifty percent
return actually returning the course
and then there's affiliate commissions of another fifty percent so
when all is said and done that
at seven-figure number two million quite sexy in its cool it seems nice and in
infuses confidence
but it's it's quicksand it's it's not what really works
so i believe
and i know jeff walker is a close friend of mine nyc i'm uninvited into his first
big seminar which was an event is to do with uh...
a partner my norman morin
and he's done really good job with the launch formula
essay structure is fantastic
uh... actually having an email
and a blog system where you building up its laws in all this end
he put it out there does it work
it does
doesn't work as well it does not
and here's the best part
you know global class wasn't available during the day launches of the old days
i remember
stoppard and some of those losses that were out there
what really got those launches to war
was the engagement
and all they had was blocking
they would have thousands of comments on the block and then they would know when
is the right time to watch
so i've believed uh...
launch works but happy limited let me go on record if you make a hundred thousand
dollars get along
you are in the top one percent hot
so don't let these numbers confuse you i've been around this block grant that
caught many of the people
that we're talking about
and many of them have surpassed me
i've arrived as he can use for seminaries way surpass the bridal shower
i got on stage for the first time the market and that's it
usually surpassed involve money
and in reach
with the fact is they all know one thing
coming down to know lacking in trusting
and so for me and gauge meant community
makes that possible on mast cell
you can do a lot for sure
but i think launches in the future are gonna be
capturing them into a membership area and only the beeper people within our
membership area are gonna get access to life that's what i hope to prove true
and me
completely failed and if i do i will report to you and nobody else uh...
asking to your question
uh... i'll always saying i i tend to think about all this stuff
uh... which i find fascinating i'd tend to come back from cultural perspectives
how these changes signal a shift in our online culture
and um... i would just love this year when you have such a
or a perspective then you've got years and years and years joining us and i
think
artery thing you're talking about
uh... is really about a shift that's occurring right between how we used to
collect
our relationships really and how we used to collect we sort of collect people and
our lives
and uh... is this shift is occurring and if it's going to be more about the
circles than the lists and and if there's gonna be
unchanged any expectation of how these relationships
operate
where does that go next dot lights on your you've you've got some sense that
you're up also ship that's occurring but sold in what's
where does that it will take action
first of all but kathy has some great comments that are happening
uh... privately
and this word promise is a very interesting word
a promise is something that someone is stating and then hopefully is fulfilled
it doesn't mean it's gonna come true
and promises based on confidence so if you take out a dollar bill
that is a promise a reno
and the amount of conference we have in the economy
determines how well that promissory note does is not back by goal
or silver that one way
long ago its fiat money
and now the your own everything else that's all commissary
so it's all about is always been about trust it's never not been even diamonds
and gold are all about trust
so where is it going its
it's always been there
was changing or the platforms of delivery
so people of light dr humanity
people have been untrue to each other's rahi many people told the truth
throughout humanity
uh... congressman
and uh... generals have cheated president said she had been flanders
throughout the transfer that judge them in human live there
but na
how as possible
for to be online transparently
when this thread that's what's changed so
there's a shift in the shift is oh my gosh
every private file every private action i can do
can go as tiger woods knows
public
and have just a thought offered tracks you know
artist
i mean i i look at it spiritually and i'm sorry to mention that word it may be
bad word amongst many circles but spiritually is divine
because
everything was a proposed to do within integrity to be integrated with our
words or actions
where it's going is ok if you tell the truth
if you keep your promises and if you're consistent long enough to set up my
mother carol
if i blow it once
after forty eight years she doesn't trust me anymore i had accepted
do you decide what your money issues i have is that a lot of my little like i
said but i'm sorry i was late
nowhere shifting is because it's transparent
you have to be able i can do it
the whole time i'm not falsely modest
i'm doing this beginning
taking trust on i'm showing off my warts i'm telling you what might
uh... put my shortcomings are because they are there
they were there i will teach him because it's a waste of time
but we're going to more transparency were already there
and but we thought we'd emails oh my gosh
you know i i can do things in it you know something out
part the curtain have in common they buy it
and then uh... you know what people didn't
refund in the past
this because they never opened the box
they never opened the box
but eighty percent of people in the types of oxidize hope
so where it's going is
there has to be
more involved engagement in the beginning
and then it takes longer for sale i believe it'll take a lot longer to make
that sale
but here's the thing once that sale is initiated
and when people ask me
how much of the uh... my continuing education that on the by how much would
you want i want to i say
hundred percent i want all of it
i deserved it
i want it and unrelenting my power to have a hundred percent of the time i try
to say that i'm saying it now
so it takes longer it's farming it's like bamboo
three years underground in all the sudden
six weeks it shoots up
as different than the eucalyptus tree
grows very fast but
in a way and it just hopeless over
so we just have to be more honest
with marketing in more integrated
and keeping our promises and
sorry that's kind of like a philosophical answered that that's why i
think it's going to get sm it's forcing us
to beat more honest and like anything else you after nine eleven over
compensation i go to one airport
you have to put my underwear in the train ride in its he'll goes through
security stop people or compensate and it goes back
we have found that sweet spot yet
but it's getting their an event just like this you know allows a platform
where you can agree or disagree
but at least you have an opinion
let's let's talk steps rightly concerned that so
uh... people come to the robots and we're saying okay the money is in the
engagement any tactic you allowed to build a community but it's worth it
because it's gonna last longer
and there is a he was actually gotten the circles
and so how would people go about in his new
spiritual mentality uh... actually populating in creating a community of
people are engaging and eventually about it
okay good question
here's my card and money versus exposure
if you focus on money
you won't get it if you focus on exposure you will get it and then this
will come auto magically
as my friend
romero says one of my mentors and teachers
uh...
i mean it's span mary
it's under whatever it takes to get into a relationship and and to keep going and
how much
rocket attack children
i know what that's like
and so uh... if the gold is exposure which social media offers you a doesn't
offer you shopping cart
it offers you exposure it's all you do is focus on exposure
then the money will come as long as you have some sort of india resist will
offer
somewhere else
we give them a choice
is at marketing online
forty five yr fifteen dollar trial
something else is
i did have a bunch of products where people say alice where i go to see your
website i i don't know i have two hundred websites now everything goes
into marketing online item giving away product for free
hundreds of actually over a hundred thousand dollars with a product
for free on on charging for membership
just like america
express anderson ascension model
platinum
diamond
as far as monetization
opportunity one of my mentors jim rohan said this is no longer with us it
probably is that you know
he said opportunity shies away from me
so if you think about relationships if you are to meet you know
uh... ladies who have spent
you know that to be true
so you gather
you don't want it not look to mediate which is hard
and curb your enthusiasm to capture the sale
and then people will question your intention so what i do s
i want to make money
it makes life easier right i mean you can't buy happiness that makes ms
realize you're caught up with i think
so when i do that just focus on exposure exposure exposure exposure
and then within that exposure
true one minute commercials within forty
for every twelve tweets
idea of one promotion
starts at twelve to one
ratio that's what i do
it's a pretty soon
is not alex the promoter
gates outlets
content provider
and even bend
cannot trust it
here because i'm a marketer
offends people just the work
f_n_'s people
so i have to work against that because of you know what the industry's dunno
you know over the years
anyone listening right now wants to make money
you have to have an offer
make it
i love the membership site because you give them lots of stuff for a big fee
but you don't charge in the big feet
and he had two thousand dollar product because it's not about
uh... pain that's about cash flow
so people are much more willing to pay two thousand dollars over two years
which is my model
versus two thousand dollars at once because cash flow is tiny
and the way i get that is
focus on exposure
and the money
will come as that build it
and they will come it's expose and they will come back is gonna upset a lot of
people watching to see what
an answer that
you knows a lot more tight but that's all i do
and there's a figures that come into my business
doing just that so i'm hoping that's another evidence that you know it does
work it takes time but it it works
meghan
in the negative side to communicate with your members via email like
i communicate with them
the uh... my um... use wish list member which was developed by two
students of surpass me membership site
and that gives me the ability just to email my members and then every tuesday
we have a members hang out which you are in our newest diamond member and use all
the way that interaction work so we're
were building that
i'd like to engage to the forums
right i like to engaged to hangouts and with someone as a problem i'd like to be
i'd like to make that public
and this is what's called crowd sourcing
uh... every single uh...
every single
course i've had the last four years i haven't named
across or stick so i ask people official and make it marketing hangout secrets or
shall i make it
hangout
marketing secrets and five to one that was it hangout marketing secret so
that's the name of the course now
having jason
people support what they help to create by naming the course
they're more likely
by it
when it comes out
that's the way you know we do it and i'm sure you can be done better
is what it's worked for me and elicited anyone on this thing
uh... if if they have other ways i will definitely test
mentally retarded bombay commenting day
on the chest
competent grant
so first you said already running in the economy of did yourself she said yes she
can agrees with you there is a moving from
do-it-yourself to have you done for me and then doing it together
and that's what you just saying overcast back okay let me speak here the freeways
okay
the three ways are
this is this is what we do
the want the freeways and this is the least valuable is d i y
do get yourself
homedepot may do it yourself a big deal for plumbing
then there is
this concept of
decathlon which is done for you
with do it yourself and done for you there's no mentorship happening
in real time
because the concept of uh...
out of the issues that tell me i'm a projection only i
may remember but involve me
and i will understand if you can see that
i'm glad i wrote that development to operate i figured i talk about it
what we do in seminars we graduated seven thousand people barely know i've
tried a computer
is a lot of money
four thousand dollars
five days
everyone's connected to the internet
scalding ultimate uh... internet boot camp
and they'd make money by default
they make a dollar
a safe trip really making one dollar and they close the loop
with pay pal and there were press site which week
temple ties for them
doing it together i've called done with u done within which is here
and done with you is the highest level
because you're doing it side by side with someone
it's even better than coaching 'cause coaching doesn't do it with you
it tells you what to do any go out and tried consulting
is doing it
four u many times as the way i'd define consulting
doing it with you
that's that's a whole different breed
that's what we're doing right now we we're creating
i hope magic trick in indeed people agreeing or disagreeing in real time
done with you is not just the future is always been there we just didn't notice
this is a great point because uh...
more of the comments in day industry in anagrams i've seen author and she wrote
a book uh... no you can't speak my brain
and she said you know a lot of people are common expecting three stocks that
have taken the people and you must do what you're thinking
so uh... one of the car and she left is that uh...
seem to think about what i said about looking desperate
we're told it's the buddhist l or want to make money so the audience he's used
to free content that they get the offended when you try to marketed at and
she says women in a society where you'd expect then other people get free stuff
good comment on that
bom bom bom and i gotta go back to twenty-five hundred years
as a concept of imprints imprints
now i grew up in a christian home but this is an eastern philosophy
you know buddhism
and an imprint is
uh... our concept of projecting thing
these days spirituality and money never mixes
but if you go back to the very beginning siddhartha has the story goes
was oppressed
and most noble people in india you know
they were wealthy
because they are taking care of the people there were about others it was
about fourteen he was about giving away you keep
by what you get away
so i get sick and tired of hearing spiritually minded
or do you know sometimes
authors not
mentioning the author that you just mentioned
you know they're expecting stuff for free as a welfare state
i can get rid of them i'm very firm about that
what i believe in
is american proceed by giving you a nothing you wanna learn more you have to
pay for because it's my experience and this is where although i think a lot of
people disagree with me
when people expect something for free
i think everyone thought they spoke with a would be a free medium
i think everyone thought columbia premium distasteful make money yes
this global make money yeah struggling to ensure twitter yes
if those platforms are making money why can't we
i think it's a m in practice scarcity imprint that you may have in your heart
i'm not supposed to make money is monies uh... ac
dirty cat
money people are bad people know in the beginning
the wealthiest people recovery
there's from a spiritual perspective entrance
and i think shifted because money can be a root of evil but i firmly believe
without it you don't have as much
ability to serve others
i loved by my mother car
unloved paying for my sister's rat
but when i don't have a field insecurity a fuel estan
so they it does have its own
investors huge advantage and people have that issue it is supposed to be free
changed the channel
we will never get a lot so
for the authors of that congratulations
uh... just be careful
that is there's not over compensation
you know for that because
it was coming after you saying
exposed breeds must be pretty yes
eighty percent of it is free
and then you got it
for the twenty percent which leads into
other teachings and otherwise you know you'll go broke
and you don't make money
somehow somewhere someone watching this right now will probably buy something
from our organization sometime in the future because of the seed of this hang
up in my selling something
and my telling the truth of what i know to be a truth right now yet specs all i
have to sell right now
and i told you yesterday or two years ago we talked i don't offer anything
does nothing nothing what we're all trust as much
i want to have a second hang out which is self-serving right because i love
this you can tell right yes i love him
i don't have any speakers walked from and
as a result then we can offer something small for free
and if you are doing to fast again
too fast as masculine sorry guys i mean i'm one
doing is slowly over time farming feminine you know that's just the way
it's going to noted aston ultimately barbara
sounds like you are suggesting he's take time to find a spot
and then they tell you what they want newton
units
is that people think that marketing is like this the size that is
it's so simple to do and
i'll use this this this this is not our fault as teachers we back a week sets
easy
is an art
it's an art form
head is however an art form that literature i believe it's hard
but once you get it
that it works again and again and again
and there is for leah in a comment said that instead of calling yourself a
marketer alex he should call yourself a convent engager
i love it
i'll be
obvious ee anytime
that i could be c_e_o_ content engagement official
now that they're not making an s_l_ and i think i think that the way an
experiment
is that i went to his dream and i look at these handouts and as you can stay on
the bottom it says under hang-out dine
an i_o_u_ non-policy not located you cannot just jump into the space empires
of the handout di height and and dot com so idk the conversation started with me
being like
punching uh... but then we spoke on the phone and realized that we share the
exact same vision about google last an engagement where things are going
and one of the amazing thing that alex is doing really is using handouts like
you said to connect with his members that nobody else is doing
and so
day media is talking about are changing in a little glass versus basement verses
lifting and i were talking about even removing all that stuff en route getting
real style you can go to meetings
in on the telus seminars i think that and getting into a face to face
one-on-one line
where you can make mistakes and they recorded forever
uh... and uh... and actually engaging with people so dot we uh...
you know i think like we'd like to thank is
speech everything and i've since you are in the internet marketing business and a
lot of internet marketers for for to just put a product american never meets
their actual neil customers members face to face
how do you think that's handouts will change
they telemarketing
it's gonna be very disruptive triple okay
the cassette tape was disruptive to the a track
i what i remember my mother's eight-track tape barry manilow stacked
like this time around forty eight uh... that the cd disrupted the cassette
a member nine your contact they contact
you know was that your career as a friend of mine
i remember there were only tapes and i used to wear them out constantly tony
robbins tapes or whatever else i have
and then uh... it became c_d_'s now through audible everything's online
that's very disruptive
let's look at t_v_
to vote which is a brand jiju route videorecording tvr that's really what
we're talking about that's disrupted anything about
if i want to have comic relief in the middle of my day which i do i don't
watch the office
for twenty one minutes i love that show
and i just had an episode
and i just go through it i never watch anything life
where time shifting experience so we can focus on what really matters so uh... i
think that
uh... it is very disruptive and
uh... you'll pete
well don't get the concept
people don't get the concept until something bad happened so
people got the concept when give people affected because of the top precious
life isn't so
this extract
it's an innate really get the concept right i was lost a daughter i know what
that's like
people don't get the concept of business until people
there people are not responding to email
or they don't get as much money on a launch or they get seventy five percent
returns
i've seen one
hundred-percent return
now you have to be really good back because it percent of people to even
opening day is amazing so
that's a very skilled marketer of she met twice
i don't think they're getting the concept because
you know it's not
impacting them yet
uh... i may be getting wrong ideas and forecasting that it may be an impact in
the future and i'm just for a legal way
technology so i have a flying start
as it's happening
and again i would say i'm another forecast runner
futurist i may be completely wrong
i don't think you are like something both you and i are
uh... alex in the same futuro so two people can't be wrong right will
probably come in
usana saying hang out there to meet hang out that's not a mostly talked about
those like a humble thailand on a plane and the head of the i_r_s_ cell
what when you approach me i just came back singing okay let's talk a bit yet
for some reason
moonlit night feel uncomfortable tiger internet marketer or
like when money is thrown around
i would just like everyone here
site i'm going to the same experiences in
i'd probably have had good fortune
of generating a monitor i think as i have those skills is a skill set
and what you have a than just keep doing it again and again
i think even if were wrong were still in a benefit
because
even if it doesn't take over it's what we're doing is working
this to me is fun
so especially for
route we're running out of time
uh... you're saying that in most i think you can get in where you should invest
your time and attention using your membership areas an oxy building
community arron yourself you brand whatever it is
little came up with a new concept of community and the problem is that i want
people jumping community but nope when engages in their you have my baby three
or four people
the question is how do you know the community
and um... and how to get people to be engaged with the content coupon doesn't
work to do just dropping or the change
morning you can do to in gate
so let me show you the engagement strategy of the teacher verses a
marketer
yes it does is what marketers do
they use the exclamation point spectacular sensational elmer
two million dollars and won the game and it does
the way a teacher does which i think committee tried i'd note on the teachers
in speech three my mother's a teacher might are pretty to my grandparents were
teachers
this is working it works
the question mark
if you look at the question mark is like a hawk
make pulls u_n_
lately the way you engage
and by the way is not my first rodeo suv to seems all clever i've done there's so
many times so
believe me it was then i'll come up and wanna hang out and just i'm blessed that
i can't do this all at the same time is this correct
but the the key to asking questions of in
in uh... engaging
you could get people to be to get back into the in the beginning
they want to talk about some pictures it's kind of like going too
uh... an icebreaker though or cocktail party or something that you don't know
anyone in the room they don't engage just as the engagement was there
so people feel marketer feels like inos engaging on failing
you're feeling engagement you feeling asking the right questioned so what i do
is this
i ask a very neutral question
are you a night owl
or are you a morning
are you a morning person
morning burpee or early bird
or are you and i know
bus neutral
so they say night out
and then morning glory tastes great less filling bail
ask do you make fifty thousand dollars you're online stand at
personals route i think initially
who cares
i ask things like
do you have this family get in the way of your business
or his family to enhance your business
and i say uh... what's the and then now i go to open ended question
was the most disruptive thing that you face
i want to get more intimate what keeps you what late at night
and then this is where people
start sharing more more intimacy
and by i'm talking marketing intimacy and engagement
it just the way you begin you have to
begin with greg crumbs
and then into a breadcrumb navigation which we have on line
they get the situational awareness that unsafe
and the worst thing you can do is destroyed that safety self
west are very slowly asked very neutral questions i'm on call every
first wednesday monthly check
canfield co-author of chicken soup for the sole
also people
hey uh...
i want to go to newburgh new year's resolution
because that's way too personal i'll say what your victory at last
and the right
so the goal is engagements of the moment they start typing now it becomes i
happen
and an attack against iraq again then you can ask more intimate questions
think of courting anyone
ipa partner
it starts slowly
you're proposing
on the first day
doesn't typically work
and that's what marketers do they propose on the first day
uh... in all love affairs more profitable than a one-night fling sony
safer head favor indeed
dallas brantner
are you knew about his
is amazing
uh... pericles over an area last night
about her who are
uh... everybody the rested
over here
so there's there's absolutely amazing to me are around your weight it's prior are
your product what because i've got little at worldwide all xi'an
on a better on screen ticular restaurant
and walkers and your referral workers here and it's very hard braden serving
or uh... expert bizarre
see i think statement and i think when well you know and i see passing tele
seminars and tens of thousands of more than hangouts
absolutely
it is because it's still a new platform
i think that is to slowly change how does it change
if people were buying stuff online
literally amazon or anywhere else in nineteen ninety nine i'd remember that
your people would buy it
people ask me if you trusted each not
do you trust and as i do trust the internet
and then what what happened
the people of convenient memory isn't what i think this that wallop
the first domain ever purchased was symbolic stop comp march fifteenth
nineteen eighty five
ads like that
you know eighteen eighty five for the railroad mavens
hill in the united states
we're now at let's say
nineteen twelve
with new technology so
were at the base of the we're gonna take a lot of shells
and arrows in the back of our backs but you know
we made it here were brave men
you know i i want it
i wanna learn from you you know i i would be better student and teacher so i
i'm grateful
that this was possible and hope we can do it again because i loved the
attention
an awesome and we will
last last questions on the street and then again turned off the air france yes
of course
so this is from don can pronounce his last name
and he said he said alexander you had their economic missus to one side rutted
and spread it out to a zillion site that's correct
i believe you also mentioned that other societies he manages a promotes so what
is the state on multiple sites
i love multiple side
expanded splinters attention so
at telesat our secrets stick strategies secrets
and
information marketing sequence this sequence that secrecy receipt was their
secrets everywhere secrets okay
they all have websites
but if i send people to those websites they can't get access
to the other courses there's no continuity there just prime and it just
one night clean
there's no romance
so where do instead is that taken all of those and rather than charging for those
and giving goes away for free this is a profound concept did get it for free
when the paper membership
so they come into marketing online which is my membership site
does that found as a people not only does it does it harder
yes white because it takes time
but what i do is
all have a launch
and rather than having multiple pages on my wall
that this is katie i will be his write this down when i learned that alert from
one of my students
what happens is
i'd just change the landing page
so marketing online dot com dot landing page is gonna change next week
i have a little mini launch and the one lunch is over
i put it back to what was
do you have any idea how much easier it is for your affiliate program
hideo how much traffic you'll get from the residue a previous campaigns for the
shopping at what's happening
so use one page
and that the h_ changes depending on the launch that's happening and i want to do
one lunch every quarter italy absolutely i'm sick
what works for me
i haven't seen anything else that works as a lot of game of having a lot of
different places
but one side
page that goes on your launching your main site
and that have everything else connected to it that way you build your own
listen carefully
in trying to act
the internet is connected with a bunch of in
troy nasa does just have to be a corporate organization
you have your own intranet now with social media
it so we are going to have another one
of these because are so many people in the skins and they just circle you know
and now looking for more in detail but the onyx so thank you so much we've
anyone here has any other question
unused
often seller yet although it
give them a uh... come back to the next campaign dot and ask alex more questions
and uh... and also friday
right news friday in the end of the world handout on
marketing online dot com right
marketing online hang out
antioch
mario and hang out because if you have a marketing online i'm selling something
there so i haven't got a hangout
and then we'll stand in that way
well guys come to the end of the world handouts i_t_n_'s you know and together
for all of us kim waking up online
and he's not willing to give each other
still metallics i'm looking forward to the next one i think he does for
engaging this is great