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YARO: Hello, this Is Yaro Starak and welcome to an Entrepreneurs Journey interview.
Today's guest has a varied background which is one of the reasons which is why I'm looking
forward to doing this. This is not just a typical online business entrepreneur. We've
got someone who is part of the Sneaky Sound System, I guess, music group (?).
I'm not sure what to call it. It's a DJ outfit. It's a pop group in Australia here.
You probably heard of them; who also at one point was rated a top agent by the Real Estate
Institute of Australia and presently is more in the meditation niche online and actually
has a fairly significant documentary coming out soon called, The Stillness Effect.
His name is Nick Broadhurst. Thank you for joining me, Nick.
Want More Great Interviews Like This? Visit Entrepreneurs-Journey.com for articles,
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www.entrepreneurs-journey.com NICK: Thank you for having me, Yaro.
YARO: So, Nick we've got different parts of your life to cover here, different segments
that are all very different by the sounds of them.
NICK: Yes. YARO: Before I do that though, can you just
tell us what do you do now like where are you at?
NICK: So, basically, currently, I have a company that I've co-founded with my business partner,
Tom Cronin. It's called, One Great Find. Basically, the mission of One Great Find is
to change people's lives in various levels so, whether it's professional or personal.
We do that through lots of different means. We have an online meditation program called
The Science of Stillness and we are creating a new product just related to abundance which
is called, Flying with Abundance, and we have lots of different ways that we touch our audience.
So, it could be, we got a magazine up in the news stand called, ASPIRE, which is more of
an entrepreneurial magazine, which you know well about Yaro. That's how we met.
We're also making a feature-length documentary, which is getting produced out of the States
next year. Those are what's happening right now.
YARO: Of all these things, is there what you'd call a day job like the one that pays the
bills and all these things, or are you like living off Sneaky Sound System royalties?
NICK: All right, well, no, look to be honest, there's one other thing I didn't mention
was we also do retreats. So, our business does a more hands on approach to transformation
which we take people to Bali which that's an element of our cash flow. But, really,
the online business is where the cash flow comes from.
YARO: Okay, we should definitely spend some time talking about that but, let's build
our way up to the online business to the most current project and go back in time and look
at where you came from. So Nick, you're obviously an Australian.
Were you born and raised here? NICK: Yes. I used to grow up in England, in
a very posh part of Surrey. I had a very stereotypical upper class English upbringing. My father
was Australian and he decided, when I was about nine, that he really wanted his kids
to grow up in the sunshine. So, we moved back to Australia and I've been here since.
YARO: So, how old were you when you came back to Australia?
NICK: Nine, or ten years old, I think. YARO: Any entrepreneurial projects at that
stage? NICK: [Laughs] To be honest, no. I always
had that in me. It's always something which, I was always different as a kid. I mean I
always did things differently. I always thought differently. I think that was sort of evident
in my music as a kid growing up. I always wanted to be the center of attention, always.
So, entrepreneurial? I don't know. That sort of started to form when I was probably
just out of school. YARO: It's interesting to even hear your
tone of voice, Nick because you sound like you're talking about a previous version
of yourself when you say, you always want to be the center of attention. I can
imagine a musician and when you talk about Sneaky Sound System in a moment, share all
that sort of stuff makes you somewhat famous. Now, you sound like you're Yogi and it's
meditation and you want to step in the background and just flow and those are the things
Are we going to be going through a total personality transformation in a lot of ways here?
NICK: Look, I think there's an element of that. I think also with the sort of message
that our company has, the core of our company is teaching meditation because that is something
which completely changed my life. We'll get into that in more detail as we get through
that whole journey. To be honest, for me, I'm more practical.
Tom is my, he is really my spiritual mentor and he takes up that more Yogi position in
the company. But, to be honest, I've sort of recognized that in order to do great work
for the planet, I do have to take center stage to a degree and have to be upfront.
So, it's still present in my life being the center of attention and obviously, when
you go and make a movie, you're taking that to a whole new level.
I think the Yogi element is certainly, it's in our business but, Tom and I both are realizing
that to do our work, we have to get our names out there. We have to get our presence out
there to make our work easier. YARO: Okay, so take us from age nine with
this desire to be different and be a musician. Were you a saxophonist from day one back then?
NICK: Actually, I started playing the flute and quickly realized that it was not going
to be very YARO: Rock and Roll?
NICK: No, [laughs]. Not very rock and roll. It wasn't going to be I had girlfriends
there. I was just like eight. So, I quickly realized that the sax was the one to get to
if you wanted to get the girls. YARO: [Laughs] Really?
NICK: Sorry, I did. I did. Very young. So, I took at the sax at eleven. It's funny,
I see myself as a bit of a lazy person which is kind of bizarre. But, I like to take shortcuts
in life and get to a work where I want to get to it quickly and for a different reason
saxophone resonated with me and I would pick it up very quickly.
I remember vividly sitting in, I think it was year three, so I would have been about
No, no, year four, so I would have been very young and I decided to close my eyes and prove
to my band instructor that I can play this whole song with my eyes closed.
So, I was bit of a show-off but, the saxophone came really easily to me and I never really
practiced a hell of a lot. I just played a lot if that makes sense. It just came easily
and yes, it just sort of flowed into a whole career which was kind of a surprise.
YARO: So, how did that all evolve into, I guess, easier claim to fame Sneaky Sound System
as a musician or was there more things leading up to that?
NICK: I mean, I did a lot of stuff leading out to Sneaky Sound System. That was obviously
people on local Sydney-wise. But, yes, Sneaky would definitely give my claim to fame mainly.
That's sort of how I'm known. But, yes, Sneaky was interesting because I
ended up going to University. I was studying Industrial Chemistry as you know. Physics
and Chemistry was something that came very naturally to me so, I thought I might as well
do something in that path. After living on campus in probably, how would
I say, experimenting a bit too much, I decided to leave University.
YARO: [Laughs] I'm not going to ask you what that experimenting was for
NICK: Yes, just diving deep in the college life. But, ended up going travelling for a
couple of years and it became very apparent to me that music was where I wanted to be.
So, when I came back to Australia, things just fell into place. So, I went out to dinner
with a friend of mine, my girlfriend at that time who was friends
with one of the founders of Sass and Bide which is a very big Australian fashion label
and international label now. She was dating a guy called Daimon and Daimon
was an emcee, him and two other mates just started mocking around, DJ-ing, emcee-ing
and had this sort of venue going in Bondi and they invited me down.
I started jamming with those guys at a place called The Point of View and very quickly,
we started quite a following on Sunday nights and started the whole Sunday music state in
Sydney and we named ourselves Sneaky Sound System and for the next six years, we basically
toured and gigged and worked incredibly hard building a large presence internationally.
This is where the entrepreneurial side of things came into work with the music. The
normal path for a musician is to hopefully get signed by a big label and get lots of
marketing money pumped into you and get your music out there. Probably that was the
We had these sorts of offers but it wouldn't have been how we wanted to do it, music-wise.
You do lose control so, we built a studio on Bondi. We hired a great producer and wrote
the first album so, they essentially owned the music. From there, all we needed to do
was find a distribution partner and retain a very large chunk of the pie.
So, we did that and the first time we went on to win two ARIA Awards which in Australia
is the equivalent of the Grammy's. And, yes, it was a wild ride.
But, at that point, I honestly decided to leave the band. It was a very exhausting career.
Travelling internationally is it sounds amazing, and it is amazing. You do amazing
things, you meet amazing people but, it is tiring. At that time, I had my little boy,
Leo was born and decided I wanted to be home so, I traded in the rock star life and became
a real estate agent. YARO: Do you have any regrets about leaving
Sneaky Sound System? Because obviously, they've gone on to become even bigger since those
days? Currently, I think within the last two or three years, they had quite a few chart
radio played songs here in Australia, right? NICK: Any regrets? Well, you're right. Sneaky
has gone on to be one of the biggest groups in Australia and number one hits, number one
albums the whole deal which is incredible. One of the reasons I left was that I'm very
much, I like to be, to a certain degree, in control of my destiny. In music, it's very
complicated. You have to decide who's written what part of song and who gets what. It gets
very convoluted and the way that band turned out, I didn't have a lot of control over
what I was doing. I felt like I was building someone else's dream towards the end of
it and not my own. So, to be honest, that's the main reason
I left and obviously I'm still in very good terms with the guys. I'm still very good
friends with them. But, I didn't feel like I was in control of my destiny and that really
bothered me. YARO: Just before I leave the Sneaky Sound
System story part, it sounds like since you went to almost like what you could call, the
self-publishing route with your music not getting a large record label to begin with,
the aspect of marketing must have been a little bit more on your own shoulders as a group.
Did you? I'm trying to date this as well. The Internet wasn't around in early 2000
when you were doing all that. Did you have to manage the campaign like hands on or did
your distribution partner end up doing the marketing?
NICK: You know, we grew quite honestly, we did do a lot of the marketing but the Internet
did not play a major role at all to be honest. A lot of that stuff came from word of mouth.
We created a very strong presence in Sydney so, we were really, The Act in Sydney
to go and see, and that's how So, if you wanted to go and have a party and have a good
time until six in the morning, that was us. We were very, very quirky with our marketing
and this taught me something from the very beginning. The marketing was high quality
but, it's very quirky so, it always stood out. So, all of our posters and postcards
and all the things we do were, they were very different.
I'll give you an example. We would take cartoon-like images of horses running along
and put our heads on jockeys bodies and have the four of us racing horses, for example,
like really weird stuff. So, it doesn't look like the normal music thing that's
normally done. That worked pretty well. We were very well
known as being cool and quirky. We also developed some presence by doing bigger self-organized
in live acts. So, we would put on parties which became incredibly sought after, always
sold out. So, at venues like The Basement Sydney, we had a party called [unclear] every
month. We have and still the boys are still running icebergs on this day which is in Bondi
which is very hard to get these day parties. So, we started doing marketing more around
a live element. That just grew so, we started getting gigs in different parts of Sydney,
different parts of Australia, and then, internationally. It really was well known.
YARO: Okay. So, I'm thinking there's not a lot of foundation, you could say, for what
you then do especially because the next thing you jumped into was real estate. That wasn't
just random. How did that happen? NICK: Well, you know, obviously, I left University.
I didn't have a degree. I jumped into music and obviously had experience and success.
But, making me jump out of music, I had to really find something that I could be self-sufficient
at and create the amount of revenue that I wanted and so, it was completely determined
by me. So, I actually have never had a job, ever.
So, the real estate, you basically work off commission only basis. You earn what you make.
I like that. It was really very hard pressure to go from nothing to support a family and
all those things you have to do and, quickly grew that career to something which was high,
six-degree income and yes, it was a wild ride but, it was incredibly hard work and there
was some scary times in the beginning. But, again, I sort of figured out short cuts
of how to get there and I guess, yes, take the quality approach. I managed to cut out
a niche for myself in the higher market which really have never
been done before in my age and managed to sell, instead of selling thirty, forty probably
I could sell ten or fifteen and make high six-figures.
So, yes, I figured out a process to make the whole thing work for me.
YARO: How did you do it, Nick? What was the secret?
NICK: You know what? From the very beginning, mindset was massive. I cannot express enough
to anyone who is on business of any shape or form that I don't know, if you tell a
lot about this on Entrepreneur's Journey but, mindset as a salesman, especially we're
all selling something at the end of the day regardless, even if on the Internet, your
mindset is what comes across in your marketing. I figured out that I had to become a very
productive and a very positive person because people had to like me to do business with
me. So, I developed a system early on which really helped me stay focused, this is before
meditation, to help me stay focused and flow through the demands of the daily life in real
estate much more effortlessly. The system basically was I needed to, you
probably heard some of these things before that I cut out all news of all forms including
newspaper and radio. So, since about 2004, I've never watched the news. I've never
read the newspaper and I don't listen to any news.
As soon as the news comes on the radio, if I'm listening to music, I turn the radio
off. I probably figured out that the news is a huge source of negativity and personally,
I don't need to know who's murdered in King's Cross even though it's in my neighborhood.
I don't need to know about the person who is run over.
These are the stuff that might be important to who it's happening to at that time. But,
in terms if my life, what I need to do is stay in the most positive mindset so, I can
have the biggest influence on this planet. Now, if something really important happens,
I always hear about it, always. So, news is one thing.
I started walking just for half an hour each morning, straight away when I got up in the
morning, for exercise just purely to get my mind into the right mindset for the day.
I've started taking two liters of very pure water a day just to nourish myself and I figured
that a liter of water is like having three cups of coffee because you have a lot more
energy and it's a lot more clear thinking. I cut out all forms of stimulants all
coffee, any alcohol, sugar, anything in my diet that would affect the way I felt during
the day. So your wheats, the main ones, wheat, dairy, sugar, alcohol. That helped a very
clean way of living and that kept me very focused.
I decided everyday that I would do something nice for someone else. So, that was either
giving money or just giving a smile or giving a hug, so giving gratitude or giving thanks
to someone else so that, sort of maybe appreciate what I had in my life.
I read at least half an hour a day of something inspiring whether it's a biography or autobiography
or listen to something online or watch something online just something which kept my spirits
high. So, I developed that system. I think there's
more to it than that but, I can't remember at this point. But, I'm still doing it naturally
anyway. I developed a system which kept me so focused and so likable that people, they
wanted to do business with me. If I turned that down to one thing, I would
start with mindset. The second thing was I learned this very, very early on in the
real estate business that if I looked at my clients, there'll be 20% of my clients giving
80% of my headaches, always so that, low-quality clients were really hurting, they were taking
up all of my time and now producing very little result in terms of money.
So, I decided that in terms of real estate, I didn't want to be running around and suddenly
trying to cover ten properties. I wanted to cover one or two max and get the high price.
I started trying to aim for those sorts of properties and of course, it takes time. I
started getting a little bit of attraction after about twelve months. And, another company
noticed what I was doing, Knight Frank, and they specialize in high-end property and they
approached me to come and join them and start the residential business in Knight Frank in
Sydney which globally is a high-end residential powerhouse.
I started that with another gentleman, James Hall, saying no to any property under $3 million.
That was a very scary time and the first twelve months were very lean for me because when
you start saying no to business under three million, you really are carving a pretty
fine niche. But, after twelve months, I found myself with
more business. After 24 months, I found myself selling an average price of 7.4 million, averaging
about per sale, about $70,000 per sale. I had incredible clients who adored my work
and they loved what I did. They loved working with me and I loved working with them.
It was not a good market. I've only worked in bad markets yet, I managed to find people
who were realistic, who believe what I said, who realized I was authentic. That's what
I attracted. I attracted authentic sellers and managed to sell their properties and as
a result, I moved towards really a pinnacle of that whole space for selling towards $20
million properties. Yes, life was pretty good. YARO: And, you managed to win yourself this
award, as well. How was that determined? NICK: So, basically they look at pretty much
all areas of what you do so, they look at testimonials for clients. They look at your
marketing. They look at your results. They look at pretty much every area of what you're
doing. You have to be nominated. I was nominated
by a client at that time. And, really what won me that award was my marketing so instead
of trying to, as I said, having that high turnover approach, I would spend the whole
day working on one property just photographing it with photographer.
The photographer I used, they worked exclusively for me. They normally only work for Architectural
Digest, Vogue Living, and all these beautiful magazines.
So, I would take my suit off and I would move furniture around and take paintings off walls
and put flowers in I would get my hands dirty to make the properties look incredibly
good. My marketing became a real strong point. People
loved the marketing we were doing. The photos just looked incredible and, when you're
running big full-page advertisements in major newspapers, that really start standing out.
I also started developing really strong relationships with key media partners which, this works
for anybody in any space. So, pretty much any house I wanted to become featured, like
half of the week in Sydney Moring Herald which is the main, that's what you want. It's
like a full page story on that house. I could pretty much get every single one every time.
It's equivalent to about $20,000 in marketing that would bring a whole slew of different
buyers for the house. So, the marketing and development key partnerships
was a key part of our success but also obviously testimonials and people liking the work I
did is really what helped me win that award. YARO: Okay, so it sounds like it's about
three years to get to that point in real estate, is that right?
NICK: I started real estate, I had about an 18-month crossover in music and real estate
which was incredibly difficult. I used to fly in 6 a.m. from another city after doing
a gig until four in the morning and start working online.
YARO: Ew! You must have been tired. What about your family?
NICK: It was tough. It was one of those things I had to do. I had to merge the two. So, I
started in 2004. I had a crossover for a couple of years, and then went full time into real
estate in 2006 and I won the award in 2009. YARO: And then, you probably quit knowing
you [laughs] the pinnacle, right? NICK: I raised that pinnacle in 2009. It wasn't
just real estate. I had a lot of things going on personally. I think this is a crucial part
of my story is what can be seen as tragedy sometimes for some people can become the defining
point in your life. What happened for me was I started experiencing
quite a bit of stress personally in my marriage and I turned to a friend of mine, to Tom,
he's now my business partner, to teach me meditation.
So, he had been doing this for 17 years time. Previously, seventeen years ago, he
had chronic anxiety depression. He couldn't leave the house. He had agrophobia. He couldn't
sleep. He was a complete mess. He worked as a worked on extreme highs using drugs,
and party and alcohol to navigate that world of broken finance that he worked in. He had
a complete meltdown and found one particular technique he tried everything and found
one technique which within three months rebalanced him and had him essentially back to normal.
And then, took on a path to really creating a life which, I'm still and it was all
because of that technique. I became friends with him and he taught me
this technique. What it did was, funny enough, this was a bit of counter-intuitive but when
I started meditating, that's when my life turned to sh*t.
YARO: [Laughs] Okay. NICK: That's [inaudible] because people
think when you start meditating, things go really well.
What happens is when you start meditating, and this is not always, you see some people
can start meditating and everything becomes blissful but, for me it was different because
at that point, there was a lot of irrelevance in my life. The way that I was trying to live,
I was earning great money but, I was trying to live above my means. I had a $2 million
dollar-house in Darling Point in Sydney and all these things which I could have easily
afforded a $1 million dollar house, you know what I mean if that makes sense.
I was creating a lot of stress financially. I was putting a lot of pressure on my marriage.
The marriage, the relationship at that time really had come to a point where you had,
the relationship had served its purpose. The meditation really gives you so much clarity
that you start to see in life what matters and where you need to be.
That clarity for me made me realize where I was at personally. It wasn't right for
me. It wasn't where I needed to be. If I wanted to hit the high that I wanted to get
to in life, things had to change. As a result, my health believe it or not,
deteriorated very quickly. So, it's almost like the universe banged on my door and told
me to wake up. I wasn't even taking a very serious mediation. I was doing it maybe once
every couple of days. But, as you start refining your life, it's
amazing how, this may sound esoteric, but the universe tells you what's going on.
My health deteriorated. I got meningitis which I believe was put on by stress and I was in
the hospital for quite a long time and I couldn't work for a few months.
I really wrecked my body through working way too hard, to having a stressful personal life
and I came out of that experience and I realized, that if I wanted to get back to where I was,
or even then, I needed to really live a point of balance in my life.
So, I took meditation more seriously. At this point, my marriage was essentially falling
apart and I started meditating and my career, believe it or not, got better and better and
better. I wanted this award but financially, once
I started getting more clarity and trying to live more effortlessly, I basically almost,
or I'd say doubled, almost tripled my income in twelve months which is crazy.
So, this sort of income I had was something I had never dreamed of. When you go on that
sort of journey and you're given a [toll] that changes your life that much, it's very
hard to ignore it. Even though my marriage had fallen apart,
a lot of what happened to my life, I attracted the most incredible partner, Susan. We used
to work together and she's an incredible person. We have a beautiful relationship and
I attracted this incredible woman which I couldn't have done before I started meditating
because I wasn't in that sort of space in my life.
By the end of 2010, a year after the award, I basically, the career was good. I almost
crawled to the finish line [laughs] if that make sense. I always felt like I needed to
do more in life and I was out there making a lot of money for other people, a lot of
the time in my expense. So, it was time to really start thinking about what I wanted
and the life that I wanted to create for myself and I left that by the end of 2010.
YARO: So, you no longer were a real estate agent and you decided to become a?
NICK: [Chuckles] I don't know what. YARO: What's the label at the box?
NICK: You know what? I really am an entrepreneur. That's how I define myself because I do
a lot of different things. But really, the core of it is my company, One Great Find.
The mission of One Great Find is to change millions of lives across the planet and I
touched on the four different vehicles we have. So, I'll probably discuss through
each of them and give a bit more detail if that's good for you.
YARO: Yes, sure a lot. Maybe if you could do it in a sort of chronological order because
I can imagine, so you've taken meditation into your life. You've gained clarity and
focus. You then applied that to, it sounds like your finance is with in real estate and
you're making more money there. I'm curious what meditation showed you that
could help you make more money since you're already the top agent. If you're selling
$20 million, did you could jump to $50 million dollar houses or something like that?
And then, after you left that, you're an entrepreneur. Are you thinking, I know, I'll
just start spreading the word about meditation and sell information products on that? Is
that the kind of doors you're opening? NICK: Yes, to a degree. There's a big misconception
of meditation. For me, it wasn't about becoming a spiritual person. For me, I had a total
which gave me two 20-minute sessions a day gave me the equivalent of an extra eight hours
scientifically proven. So, virtually, I just had this incredible
coping mechanism that kept me balanced. Essentially, the way that it works is, and this has all
been proven about in Science. To give you an example, in a normal day's
work, normal day of existence in the modern world, we would build up say, fourteen minutes
of stress, all right? Now, sleep, a good night sleep, seven to eight hours, traditionally,
it would remove or normally, for most people it would remove about ten units of stress.
So, each day, essentially we're adding compounding four units of stress every single day because
sleep has a mechanism for removing stress. In the modern world, it doesn't work for
us very well. Now, 50,000 years ago, 10,000 years ago, it
would be quite different. Sleep was a very good mechanism because there's a lot of
time relaxing and eating and socializing. In the modern world, we don't have that.
We are in a state of complete overwhelm with a lot of information. So, one twenty-minute
meditation session removes four units say, effectively, you're back to neutral for
the day. Now, in the afternoon, you go into your second
one. What you do is you're removing four more units of stress. So, you start to ask
yourself, chipping back into the stress you've accumulated through the years. What this does
is essentially remove how do you describe it?
Through life, we build up a lot of stuff. People have issues, stuff sticks to you, experiences
stick to you negative experiences, painful experiences they get stuck to you energetically.
What you start to do is you start peeling that off. You start removing the layers. In
a more esoteric language, I would say you start getting back to more of the core of
who you are as you're starting removing all these layers. You start becoming more
light. I keep saying this because I think it's
important. I don't speak in esoteric terms but, I think it's interesting to hear from
me, a normal person trying to find a spiritual path in a very practical way. For me, we hear
terms like, enlightenment far and around all the time.
For me, killing back the layers is removing a bit of darkness. Each day, youre removing
a little bit of darkness, a little bit of dirt that's stuck to you, and you become
more light. That's how I define enlightenment. In the process of doing that, you really get
very clear on life and what you want. So, as you remove those four units of stress each
day by doing two sessions, you start having physical effects. You start reversing your
aging process. I'm 34 years old yet, biologically I'm actually 22. You start feeling better
physically. In simple terms, meditating makes you feel freaking good!
YARO: [Laughs] Right. NICK: We don't have to over-complicate it.
It's not about sitting down and stopping, the thinking process. For me, it's a stress
removal tool and by doing that, you start attracting so much goodness in your life.
So, everything that I'm doing now -- my partner, my son, the abundance, everything
I put down to the fact that I live a life which is very much in flow and much more effortless
and I attract the right things in life, and that will become more evident when I talk
about the movie. I have that experience and really, what I
wanted to do was just put out an info product that would tell people how to do it. That's
how our company started. It started with just one info product, The Science of Stillness,
which really does change lives. It's incredible program. We were always touched by the effect
that it has and it's not ours. It's just the technique. We just make it much more accessible.
YARO: Okay so, it sounds like you had a product that you obviously believe in and had experienced
yourself. So, that's step one. Prior to this though, you weren't really an information
marketer online, were you? NICK: I wasn't. I was lucky, I had enough
money behind me to buy myself twelve months at least, or about twelve months to dive into
it. So, I [inaudible] and you stay you're doing in the finance world, I'll jump out
and I'll dive in deep and I'll learn about it. And, I had read the 4-Hour Work Week around
that time which I'm sure almost everybody on this call has read.
What it taught me was the, [unclear] in more detail and hacking or shortcutting your way
to success. So, I started to really focus on the key areas needed to do marketing about
it and I realized very early on that if you're going to be successful in Internet Marketing,
you have to become your company's best marketer. So, I think in the early stages, marketing
is not something you can outsource. It's your message. You know it best and you have
to take it out there. We make a mistake by trying to outsource that early on and it failed
miserably. We spend a lot of money on this expensive funnel and I didn't do anything.
The minute we brought it back in, we made it much more about us, not about our self
but more from us. All of a sudden the numbers that were converting went crazy. I just dived
right in. I bought a lot of info products on Internet Marketing, learned the basics
and then, learned what was really essential and just got my hands dirty and started doing
it. YARO: Can you tell us one of two things. I
like to know what exactly you did. But, before you do that, the information products, is
there one or two, there's obviously the 4-Hour Work Week being one, but was there
any other you can mention you might have come across?
NICK: Like those people that are getting into some other things, they probably buy too many
products. And sadly, I think a lot of products that I bought were junk, completely junk.
I think that's slowly getting filtered out of that space because people are seeking quality.
But, I think that if I had to narrow it down, I'd probably pick Video Boss by Andy Jenkins,
very powerful, because video is cool online. If you're not doing video, then you should
be for a start. That's only the basics. So, I can rip off
videos really quickly. I know all the tools. I know how to get across the story. Video
Boss gave me really an incredible host of technical skills plus story writing skills,
all that sort of stuff. Also, Jeff Walker, The Product Launch Formula.
I've never followed his formula to the letter but, I've pulled a lot of elements out of
that which have really made a big difference. I should mention early on that I didn't
bring on a mentor and I think if anyone can do this, can reach out to someone who knows
a lot more than him, who has had the success, that is incredibly important because the people
that introduced you too and the concepts becomes a huge shortcut for you.
This is what happened to us. So, I started working with Jason [unclear]. I don't know
if you know Jason. YARO: Yes, I've heard about Jason, yes.
NICK: The reason I like him, he's very authentic dude. He's just like me. He's a cool dude
and he wasn't into the whole sleek Internet marketing talk. He was just into being more
authentic. That grabbed me and I approached him and admittedly, I did pay him as well
to come on board as our mentor. But that exchange has been paid in [draws]
really, it's nothing. It's miniscule to what he get out of it. It's not the most
technical stuff. It's just the parts that you get let down.
You might get introduced to a website, or a person, or an event that you would never
come across. And then, from that, you got in a whole new path which opens up so many
opportunities and for us, one of the biggest things that happened to us is we got told
by a company by Jason called Mind Valley. Mind Valley are in the same space as us. They're
into personal transformation products. And, we just started watching what they're doing
and as a result, we came across an event called Awesomeness Fest. Last year, that was in Mexico.
So, we turned out to Awesomeness Fest which is an invite-only interview conference that
was in Maui, sorry, it wasn't Mexico. It was Maui last year.
YARO: Okay, so in Mexico. NICK: Yes, this year; Maui last year. And,
we turned out our products, and we had our products just built but, we hadn't really
started launching it yet. We've never sold anything online. We did not much Internet
marketing and we very needed space. We didn't know very many people.
We just got there. Tom and I have this saying that we just or always love cats. If you've
read the book what's it called? Love cats, love cats give me one sec. It can
NICK: Hang on. It's important because I really, highly, highly recommend that everybody
should read this. Give me one second. I got it in my notes in Evernote of course, hang
on. YARO: It's By The Cure according to Google.
NICK: No sorry. It's actually, Love is the Killer App.
YARO: That's a book. NICK: Yes.
YARO: Okay. NICK: Anyone here who wants to understand
what love cat is you can dive into in the book. But essentially, you just get out
there and you just spread the love [laughs]. You really are [unclear] and people you
just love cat. YARO: Just getting very hippy movement here
Nick. NICK: No, we just got there and we were just
like, you know what? We're just going to have a lot of fun, connect with people authentically,
help out where we can and not ask for anything. So, we did that in the first Awesomeness Fest.
We connected with the company very closely. As a result, ended up visiting them in Kuala
Lumpur, which is the headquarters of Mind Valley beginning this year and developed friendships
with people in the company which to a degree was quite strategic as well because we know
that to get to Vishen Lakhiani, who was the founder, we need to get to the start, as well.
So, we went to hang out with them and we were invited to do a talk at the headquarters and
their talks are pretty well-known. They've got a big audience. They film their talks.
They put it out there. Kind of like a TED Talk.
So, we became very friendly with him, and again, decided to go to Awesomeness Fest in
Mexico this year. Now, when we were in Kuala Lumpur at the beginning of the year, I sat
down a vision. I saw a vision, I got a photo of me sitting on a plane on the way home from
Awesomeness Fest last year. It's a photo of me writing the speech for next year's
Awesomeness Fest. I said, I'm going to be on that stage, I
know it. The quality of the speakers are incredibly high. This year, we had Lisa Nichols who is
well-known from The Secret; Patricia Arquette, and just incredible people.
I just said to him that this is going to happen because I put it out there last year that
I'll be speaking on stage. I got a photo of me writing my speech and I'm going to
speak. I'm going to do that speech when I get on stage.
It turned out that way. So, Tom and I ended up as keynote speakers in Awesomeness Fest
which was incredible because you have an incredibly high-caliber audience.
As a result, we talked about our mission which is to spread stillness or meditation and at
the end of it, we showed a teaser to a film that we'll be making. So, that's the whole
story. But, from showing the teaser, to that quality of audience, and naturally, something's
going to come out of it. So, we probably have to rewind a bit and go through the movie.
YARO: Well, you jumped ahead a little bit too for the information product. I mean, you
said you worked with Jason [Muffet]. I don't want to get too bogged down in technicalities
here but, was this a case of just let's set up a website or landing page, buy some
traffic, build an email list and tell people we have an eBook? Is that what you did or
a video course? How did it all come out with your first product?
NICK: Technically, it originally started out as a three-part video funnel.That cost us
a lot of money and converted like [inaudible]. That's my first lesson is create things
in a fly, prove them first and then, worry about [unclear] later.
So, don't worry about the bills and [unclear] straight away. Just get something out there
and get good at testing. So, get good at knowing the key numbers.
I'm sure there's different levels of Internet Marketers on the call but, really just know
the basics. Figure out what you're earnings per click. If you're doing cost per click
then, you obviously need to figure that out as well. But, look at your traffic. Look at
the conversions. Just look at the very basic statistics for any pages you have and make
it better. The first funnel, the three-part video funnel
failed. YARO: Why?
NICK: Well, we outsourced the marketing. We outsourced the copy. It just wasn't coming
from us. It wasn't authentic. It didn't feel good and I think I came across in the
videos. So, I thought, you know what? Let's jump
on this webinar craze and develop a webinar funnel. But, this time let's write it ourselves
the way that feels more authentic and natural. So, we did that. And, I just checked our statistics
for this week and anyone can see the webinar. They can go to the scienceofstillness.com
and see the landing page and see how it works. But, we did the webinar and this week it's
converting at 50% which is pretty crazy. YARO: When you say that you mean, 50% of the
people who watched the webinar will buy the product at the end.
NICK: Yes. YARO: What's the product?
NICK: The product is Science of Stillness which essentially is an online meditation
platform. We take them through the technique that we learned but then, we take them through
all the things that we've learned in our life that have led us to being able to live
the life that we live. It's how to get the right mind set, how
to get the right body, understanding the power of the mind, nutrition, and then, towards
the end, a little bit of spirituality is thrown in there, as well. That's ultimately the
path for everyone. As you meditate, yes you do become more spiritual. It's like becoming
more fine in your senses and appreciating the more smaller things in life.
But, really at the very core of it is learning a very simple technique, scientifically proven,
medically proven, that can have clearly a powerful difference in your life.
YARO: And, that's a video course basically. NICK: Right.
YARO: With just you and your partner, Tom. NICK: Yes, and it's done with Keynote and
voice over so, images and words. All the videos are done that way because they're short
to the point and structural, instructional and they're visual which I made the videos.
It's time consuming but it was a good process. We manage it all through Kajabi. So, if anyone
wants a good membership site, personally and I think there's better one out there than
Kajabi and I don't have any commissions for it so, it's not a plug. But, just go
to Kajabi.com to have a look at them. They're beautiful and very robust membership sites
and if you want to use them in funnels to create all the funnels, you can do it as well.
It's an all-in-one vehicle for launching a product. You can't get better than that.
YARO: Okay, so I'm assuming then that's your platform, you got this product, you got
a webinar for selling it, you're buying some traffic through cost per click to get
an audience, I'm assuming you probably got a few other places where you get traffic from.
That's the business, right? NICK: Business, yes.
YARO: So that's stage one. Now, you obviously would have had options once that became a
profitable selling product. You could have built out your funnel more, had back-end products
and so forth or were you just going to the point where you wanted to just do documentary
and that's your main focus now. NICK: We moved in to the live experiences
so, we started doing retreats in Bali. That became a new product of ours. We added that
to the because that's really an upsell. However you look at it, selling to a $3,000
retreat is an upsell. So, we developed that knowing the Bali
audience would be a perfect audience for that retreat in Bali and plus we get to go on holiday
have a great time, meet incredible great people and do hands-on work which keeps us very,
very grounded because when you start by the computer, you can almost forget the whole
point behind doing it. So, that makes us really grounded. That was our second product.
At the beginning of the this year we thought, what would be the greatest, because it's
all about leads, any business you do and Dan Kennedy just launched a product recently called
The Ultimate Lead Generation Machine which is perfectly named because any product you
do, any business you're in, you have to generate leads and loads of them. You just
got to figure out how to convert them and maximize them and keep them on.
So, we felt what would be the biggest and best lead magnet that we could create possibly?
What would be the biggest thing that would create virtually millions of leads because
we don't want to change a thousand lives. We want to change millions of lives.
We thought, well, you know what? You look at a movie like The Secret could which has
grossed over $500 million and they were appearing online in DVDs sales and books and never in
the cinema. We thought, now that is a pretty good lead magnet.
YARO: You could say that, yes. NICK: Obviously executed brilliantly. But,
we realize that the best way to get our message out there would be to create an incredibly
powerful film. We know nothing about making movies but, I think this comes back to meditation.
When you put yourself in a space of living the flow everyday, these things tend to just
manifest much more easily. So, we were going to San Diego for a public
speaking course ran by Lisa Nichols who's actually from The Secret, funny enough. And,
we decided when we were there, one of our intentions is to meet our film crew. We had
no idea how it was going to happen. We ended up at Jonathan Budd's house. Jonathan Budd
is a very well-known online marketer, young guy who has done probably $30-40 million dollars
online, really totally young guy. YARO: And with Katie Freiling, I believe,
too, right? NICK: Right and, we met him in Awesomeness
Fest again. We get introduced through Awesomeness Fest from Jason and meet Jonathan Budd and
some of his friends James, for example, ended up at Jonathan's birthday at Jonathan's
house. As we were driving there, there was some promotional
work done for Jonathan. That was brilliant and we said, What would it be like if we
met the guy who directed it? First person we met was him and we started
talking about our project and he basically said, Look, Im born to make this film.
I have to be involved. So, we're like, Cool, okay, that's kind of what we're
hoping for. YARO: So, this is James the
NICK: Sorry. This is just someone who was at the party.
YARO: Okay. NICK: Yes, so this is just someone who we
were hoping we would meet. We don't know who his name was or if he was going to be
at the party but we like his work and he just happened to be there. So, we kind of drove
all the way, driving the party just kind of happened, we just thought of it and there
he was which was crazy. Then, we bargained to another film production
company at the same party, ended up employing both production companies. We made a teaser
which is a five and a half minute long teaser which just gives the overview of the film.
It was incredibly powerful. The first time I watched it, it moved me to tears. When we
showed it at Awesomeness Fest, we had standing ovation and people crying in the audience.
As a result, one of the ladies, who was a keynote speaker, pulled us aside and said,
Hey look, I've got to be involved. Basically, [inaudible] the next day a big
chunk of cash. YARO: [Chuckles] With the intention of what,
just investing, or? NICK: No. Really, didn't care about the
return on investment. She just wants the film to get made.
YARO: Right. Just like a kick starter. NICK: Just a kick starter. We actually had
to figure out minds that we needed based on stage two which is employing the right screenwriter
and go through the right literary work and get in the right [unclear] set up and having
the right consultants, right. There was a figure we had in mind. I'll tell you it
was $40,000. And, of course, she just randomly she offers us $40,000.
So, the way this movie has come about is freaky. I think right now, it's just could not happen.
We're making a film about meditation because we meditate and they're only tapping effortlessly
because you meditate. It's all perfect, really.
We get up stage, the production company who's at the next level, a big production company
works with Paramount Pictures, specialize in films up to $3 million approached us
and then, basically begging for us to do the film. So, currently, we're in negotiations
with one of the original production companies, and that production company brought on an
integrated management consultant who is bringing all the movie parts together because we don't
know enough about the industry and this film is getting made.
It's been an amazing process. We probably have to move to LA next year. We have Moby,
the musician who's randomly Tom ended up at Moby's house in LA after Awesomeness
Fest. YARO: As you do. [Laughs]
NICK: [Inaudible] Moby wants to be involved and potentially invest and that his music
can be in the film. We have Harvey Lowry who did the special effects for Benjamin Button.
He wants to do the special effects for the film and whole bunch of other people who are
involved in The Secret, on What the Bleep Do We Know, one of the biggest offers in the
world who is interested in being a part of it.
It's just come about so effortlessly. They give us great confidence that in what we're
doing is just meant to be. It's got to happen. This is a film. It's important and it just
has to happen. YARO: It sounds incredible, Nick. Hearing
the story, the different things you've done over the years, it's just so larried and
they connected in the way you lived your life but, if you look at the one that surfaced
from musician to real estate agent to meditator and now, documentary filmmaker, that's very
disconnected if I'm just looking at the surface. I'm very impressed and very inspired
as well. Can we wrap this up by just really focusing
on the listener here. I'm struggling to think of what the take-away message is from
your experience like what your core message is besides perhaps the obvious, which is to
add meditation to your life. What do you think even after doing this interview
and looking over these things, what's the biggest lesson, in particular for an entrepreneur
who might just be starting out in this process to not make the mistakes you made. What's
your advice? NICK: Well, from the very beginning, if you
have the luxury of having meditation as an entrepreneur from the beginning, it is going
to make you deal with the work load a lot better. Just physically and emotionally being
able to deal with the work load of an entrepreneur is a huge asset because being an entrepreneur
is taking the harder road. You are taking a leap of faith but, the rewards are just
so incredibly huge. But, to have a very simple tool in your life
which helps you get through that process, that's priceless. So, to start the path,
I would then make sure that you have a daily routine of some sort that keeps you very refined
and keeps you very positive. So, that covers anything from mind set to health and I think
staying a bit clean, healthy and motivated is absolutely essential.
When I get off this call, I'm going to the gym because I know that to switch from this
mode into productive mode, I just need to switch up a bit so I'm going to go to the
gym, pump myself up and after all get more vitals. So, make sure you're very fit and
healthy, as well. This might sound very basic but, I cannot stress importance of maintaining
balance in your life, emotionally and physically. If you can align yourself with the mentor
of some type, I would absolutely recommend. In fact, I would make that a passionate pursuit
for anyone out there to get a mentor as fast as you can.
It can be a lonely path sometimes being an entrepreneur. You can feel like you're being
an alien reaching out to do different things to all your friends and your family and people
think you're crazy. I gave up my career in real estate which a
lot of people aspired to, to spread stillness. That's pretty not right. [Inaudible] negative
support from people when you do that sort of stuff. So, reach out to a mentor.
I think everything you do, you have to be authentic. Yaro, you're the perfect example
of this. Your website Entrepreneur's Journey is authentic and that's why it's successful,
for one of the reasons anyway. Be authentic. But, ultimately, if you can find something
that you're passionate about and you'll hear this in every single product you ever
buy, make sure that what you're doing you love or you're enjoying to a degree. But,
if you really are passionate about something, it makes it a lot easier if you can identify
initially having life and you can align that with some sort of product, something that
you can promote. Naturally, you're going to be able to talk a lot about it a lot easier,
connect with people, like-minded people, about it from a much more authentic place. So, definitely
focus on that, as well. And, how would I wrap it up would be the final
point. YARO: Get into music, play the saxophone [laughs].
NICK: Have some properties and enjoy life. High. Really, like I am high. I think it's
important to set your goals and have, I should say realistic. I'm going to have to throw
that word out into the trash. Don't be realistic. It's absolutely bullsh*t. You have to aim
high. I think a smart person that aim high has logical
steps to get there. If you aim to a realistic goal and you have logical steps, then you'll
get there eventually but, ultimately, you're not going to achieve anything which blows
you away. Reach for the crazy and put a plan in place
to get there. Vishen Lakhiani of Mind Valley calls them, broles, bullsh*t roles.
YARO: [Laughs] NICK: After all, I think trying to make a
movie is a perfect example of a brole. I don't know anything it but you just start
the process, aim high, have big goals, be authentic, stay true to yourself, stay balanced,
and keep a positive mindset. YARO: Fantastic. Nick, your websites, we've
mentioned a few of them. What are the most important ones to go to?
NICK: Definitely check out scienceofstillness.com. That one, that definitely gives a tool which
I would be lost without. That's changed my life. It changed our clients' lives,
my friends who do this very simple technique. It's very simple to learn, very quick'
this is not sales pitch. I'm just telling you about something which has changed my life
and I hope that people listening are encouraged to take our meditation. So, scienceofstillness.com.
We also have oneliferetreat.net, which is our retreats business. Our company website
is onegreatfind.com. So, check those out. I'll probably mention a few resources which
I found really useful which I think you guys will love.
The first one was Love is the Killer App, fantastic book to read. It increases the amount
of knowledge that you retain from books and enables you to use that knowledge to further
your career and your relationship with some people.
Secondly, I would definitely read Mastering the Rockefeller Habits. If you've got a
company which needs structure, that book will save your life. Another fantastic book which
I would be lost without is Getting Things Done, the GTD system combined with the app
that I use called Things, which is on my Mac and on my iPhone. That productivity system
saves my life literally because I'[ve got about a hundred or two hundred things a day
that I have to do. And, of course if you haven't read the 4-Hour
Work Week, read it starting today. It will get you incredibly excited about this path.
YARO: And, for those who want to actually catch that five-minute sample of your documentary,
is that available publicly? NICK: I wish it was. [Laughs] I wish it was
because it's so cool. But, because we ventured in to contract negotiations, we've had to
pull them from public listings so, unfortunately not. I wish I could show it to you but, to
give you an idea of the film, since you want me to introduce, we're going to show the
Science behind it typically. We're going to show the stories of Oprah and Moby and
Hugh Jackman and incredible people, monks, and people in prisons, kids schools but then,
give the actual collective experience in the cinemas. So, people will be sitting with their
eyes closed for example, watching a movie which is kind of bizarre.
It's going to be an amazing film and it's called the Stillness Effect. Keep an eye for
that in 2014. YARO: I can tell you, if you're listening
to this in 2014, or perhaps sometime in 2013 there may be a preview to watch at thestillnesseffect.com,
right? NICK: Yes, definitely just keep an eye on
that space, thestillnesseffect.com. There's nothing in there currently because we are
not in the stage of moving into marketing and branding where nowhere near that. But,
when we do, we'll have a great website and some more information for you.
YARO: Okay, Nick, fantastic! Well, let's wrap it up there. Thank you for being so thorough
in this interview and those resources at the end and telling your amazing story. It's
obviously only partially way through. There's a lot more to come and I look forward to seeing
the documentary about everything else you get out to. So, thank you!
NICK: Yes, thank you, Yaro. I appreciate it. YARO: For everyone listening in, you know
where to go to get more interviews like this entrepreneurs-journey.com or Google my name
which is Yaro. You'll also find the text transcripts
and the notes to go along with this interview from Nick.
Thanks, Nick. Thank you everyone for listening and I'll talk you all very soon. Bye.