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Narrator: You're watching first business.
Angela Miles: Plus, meet the man whose job is to keep corporate America looking good.
Plus, fit for the job. How one man keeps the wealthy healthy. We'll be right back.
Call him the corporate fat fixer. Jeff Hyman, CEO of Retrofit is on set with us this morning.
Good morning!
Jeff Hyman: Good morning!
Angela: You're company's focused on trimming the fat of CEOs and other executives. So,
what exactly do you do?
Jeff: So, Retrofit is a data-driven weight loss company, and we work specifically in
the corporate market. So our clients are executives, business professionals who typically sit in
front of a computer all day. Very sedentary. On average, they are 20, 30, 40 pounds overweight.
So, we work with them to improve their health.
Angela: It sounds like a big problem
Jeff: 68% of Americans are overweight. So, it's the vast majority. But, more specifically,
in the corporate market, this costs companies a lot of money. Each overweight employee costs
their boss $1500 a year extra. So, if you do the math for some of the companies we work
with like Salesforce.com, Google, etc., it's hundreds of millions of dollars a year.
Angela: Your business relies heavily on technology. So, I think other tech companies would look
at you very favorably.
Jeff: Yup, but we also work with non-tech companies like Southwest Airlines, a lot of
retailers work with Retrofit. It's such a prevalent problem, that it almost doesn't
matter what sector you're in.
Angela: Tell me about the gadgets and devices you use.
Jeff: So, Retrofit has two main components. The first gadget or device is Skype video
conferencing. So, customers work with their own team of experts via Skype videoconference.
These are personal lessons. Private lessons, essentially. Second, we include two wireless
tracking devices. One is in my pocket and the second is a Wi-Fi scale. The customer
steps on the scale, and it send us the data remotely so we can hold them accountable.
Angela: You have them on an electronic leash. Who can eat with you around?
Jeff: So, it's important to eat. We make sure that our customers eat five times per day.
You should never be hungry.
Angela: Small meals are great, aren't they?
Jeff: They're huge. Some of our customers prefer seven or eight times a day, but you've
got to keep your blood sugar nice and level. That has positive effects for the employer,
because you're able to think much more clearly.
Angela: Last question, what is your weight of return?
Jeff: Weight of return...my personal weight of return. So, I have lost about 20 lbs on
the program. Most of our senior executives have lost between 20 and 50 lbs.
Angela: Great success story. Thanks for bring that to us this morning.
Jeff: Thank you so much.