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Brian: Hello, hello, and welcome to CatalystMLM. I'm Brian Swichkow and today on the show we
have Cesar Rodriguez. Cesar was a former broke college student who stumbled into direct sales
and Multi-level Marketing. Learned to listen to the guidance of leaders. And is now the
creator of the immediate yes formula and the soon to launch reality networker. He made
his first million at the age of 29. And an 11 year veteran of the industry. He is a Multi-level
Marketer, Affiliate Marketer, speaker, and business coach. And just generally rather
awesome. Thanks so much for being on.
Cesar: Dude, awesome, hey, I appreciate being on here man. And to be interviewed by you,
I mean, you know. For those of you that don't know, before we get started. Brian is probably
one of the most connected people in the game. Down to earth, super humble, a ton of fun.
So, I mean, I don't really see a lot of people, and I mean. Listen, I get offers that, you
know, speak at events and interview with people. And I turn a lot of that stuff down. So I
just wanna first and foremost, there's a reason I didn't turn this guy down. Because he's
got a servants heart, loves to give, loves helping people, and he's got a great community
of folks. And, you know, reaches out to someone like myself. And many of the other interviews
that he's done with many other leaders. I mean, you just can't say no to the guy. He's
incredible, so you guys are very privileged to be able to be connected to a guy like this.
So, I appreciate your . . .
Brian: Puppy dog eyes. There's a secret emoticon for that in emails.
Cesar: That's funny.
Brian: So, speaking of, you know, connected, and I always love talking about that. Because,
you know, a lot of times it's just the ability to just say, you know what, screw it. If the
person says no to me, I'm gonna send the email anyway. And, I know when you got started you
started kind of attracting leaders and listening to people. And you actually said in one of
your videos, you said, you know, have like the baby mentality. And be like, I don't know
what I'm doing., tell me. And then, do it. So, how did you go from, you know, college,
and not really knowing anything about the industry. How did you initially go in. And
who are the leaders that you started to follow?
Cesar: Awesome, so, when I first started, I was a 21 year old broke college kid. I was
working at a mall, at GNC. And you know, I really, it was like my senior year, so I was
just about to graduate. So I, you know, picture this, 21 years old, it's around April. I'm
graduating in May, so, it's like the worst opportune time. Because you've got finals,
you're doing resumes and trying to get a job. But, I was doing some networking behind the
counter. You know, like, people would come in, and I'd sell them supplements. And I knew
I was looking for a job so I'd be like, hey man, what do you do. I was just prospecting
other people. And, one guys like, oh, I'm in marketing. And I was like, really, tell
me more about that. And he was like, yeah, you know, so. You know, what I didn't know
was that I stumbled myself into, you know, a Network Marketing company. And that's how
I first started.
Brian: Yeah.
Cesar: I sent the guy a cover letter, Brian, and everything. I was like, here's my cover
letter, my resume. I actually had them under the counter, you know. My boss didn't know
that. You know, but I was networking hard. And it was funny . . .
Brian: Yeah.
Cesar: because, I got started, and, you know, I was really busy. But, you know, I say, okay,
I'll do this after school. But then at the end of the day, I said, you know, I might
as well take advantage of it now. And, you know, it started running well, so I'm still
around all my, you know, dorm friends and . . .
Brian: Right.
Cesar: contacts.
Brian: And in the meantime, I mean, the guy whos the Multi-level Marketer that you happen
to ask, what do you do. I mean, he's probably like, I love this guy. He's amazing.
Cesar: In the deal man. What, you know, what's funny is it was, positioned very professionally.
Like, I mean, I went in for an interview. You know, and I was three guys on a couch,
or, yeah, it was three other guys on the couch. I was the fourth and I was the youngest one.
And I honestly, the whole time, like, every guy, I was 21 and my company, there was no.
There was very few people that were young, and, in my company. And you gotta imagine,
this was actually 12 years ago. So, I've now been in the business for over 12 years. And
just back then for some reason, in my company, every event I went to. In my first couple
years I was, the kid, you know. I was always the kid. You know, the young guy. Now, it's
like, now you go to events and you know. In every company there's 19-20 year olds . . .
Brian: yep.
Cesar: like running around everywhere. But, back then it wasn't that common, you know.
But, I was, I was a baby. I didn't know anything. So, I was very coachable and I nicknamed the
sponge. I had many nicknames, kid, you know, the sponge. But, I failed miserably. Like,
I mean, I'm telling you within 48 hours, I blew out like, most of my warm market. Because
I mean, I came home after I. I went to an event, you know, I went to an event, and I
signed up, you know. I didn't, I mean, after I like, said, alright, let's do this.
Brian: Yeah.
Cesar: I went back to my dorm room, you know. I was living on campus. And, man, by the time
I like, before I even made it into my room. Like, I saw friends, like by hanging out by
the staircase and I was like, man, theres this thing. And, you know, you get in, and
look, I wanna be on, under you, no, no, I wanna be over you. And you're gonna be under
me and everyone's like, it's a pyramid. And I was like, describing it like this, I'm like,
what are you talking about? What are you talking about, this is not a pyramid. What happens
is, I'm up here, and I mean. I might as well called myself a phero. Like . . .
Brian: Yeah.
Cesar: I was like, I'm the phero, you're gonna be in my pyramid. And it's gonna, and everyone.
And I didn't understand what that objection even was.
Brian: Right.
Cesar: I just knew it was like a negative thing, so. So, I didn't have a lot of success.
But, I really did listen a lot to my upline. And every training I could possibly go to,
I went to.
Brian: Yep.
Cesar: And, I just acted like, alright, you know, because after I realized that what I
was doing wasn't working. I really just got a huge wakeup call. That, one advantage that
I had, I think, is that because I was in college, I was used to studying. And I was used to
being a student. So, I just took that and I applied it. You know, and I wasn't afraid
to go out there and talk to people. Even though I sucked at it. I mean, I was afraid, but
Brian: Right.
Cesar: I didn't let my fear hold me back. I worked 100% through it.
Brian: And, a lot of people would be, I guess, confused, or wouldn't be able to relate to
the, you know, prospecting people for a job. While their at, you know, an hourly job.
Cesar: Yeah.
Brian: But, what was your mentality when you were doing that? Like, I mean, like, what
was your mentality as you said, you know what, I bet I can find someone whos coming in whos
gonna hire me.
Cesar: I, thought that I did a pretty good job. You know, at what I did. And I sold this
guy a whole bunch of stuff. And, my mindset was always just, like, you know, it's funny.
I always heard, you know, it's not what you know, it's who you know.
Brian: Yeah.
Cesar: You know, so, I figured hey look, I'm out and about anyway. Let me do some networking
and try and find a real job. You know, I'm about to graduate, and wanna graduate college
and not have a job, so. I was networking, you know. But, I, and I'll tell you something,
regarding, like. It's so funny like when I think back at my story and I like re-say it.
I'm always, I always discover new things in it. Then I'm like, ahh, gosh, cause I like,
I start to get take there. But, one of the biggest things, is, I was very dedicated to
being a student of the industry. And of my business. And I let people's adversity, because
I had so many people slap me down. Tell me it won't work, you know. Call it a scam. My
mom told me I was, you know, ridiculous, wasting my time. Get a refund and get my money back.
But I let all of that fire me up. And I teach that today. You know, learn how to take that
negative energy and channel it. You know, and when someone says, like, you know, you're
not gonna make it. You're gonna fail. Some people, they just get crushed. Me, I was just
like, man, now I've gotta succeed.
Brian: Right.
Cesar: Now I gotta make it happen. Because there's no way, I'm gonna let you, tell me,
that I'm wrong. And you haven't even seen something. And now, and then what I'm gonna
fail and you be like, oh right, you know. What did I know. Trying to have hope. Trying
to think I could be something one day. Like, I was like, hell no. You know, now I gotta
be successful.
Brian: Right, and so often people get discouraged. And it's easy. I mean, anyone can get discouraged
by enough of that. And you know, even, you know, I think even Tony Robbins talks about,
you know. He still has to manage his state sometimes. And I think he was, he was before
a presentation and he was like, writing something. And he was like this, and he was like, why
am I like this. And he's like, oh, I haven't like, taken an inhale in like the last, you
know, 20 seconds. And he was like, and it was just kind of like a reaction. He had seen
something that stressed him out. And that tensed up his whole body. And so, a lot of
times, people will turn down, you know, Multi-level Marketing opportunities, businesses, or products.
Without ever really seeing anything. Even if you do a bad job of explaining it, they'll
turn it down. Just, we'll, you know, this and that. Like, they won't even look. So,
when you got started, you said you blew through your warm market. You know, and kind of just
didn't do it. I guess, what was, the lesson that you learned there? And how did you, shift?
How did you change to fix that?
Cesar: So, it took, you know, it took a, going to a lot of events to kind of learn some of
this stuff. But, I think what I was really doing wrong is I was just saying too much.
I was not being duplicable. I was running around there and trying to explain it all.
I mean I could, I can remember calling my friend Josh, and literally being on the phone
with Josh. And being like, alright, grab a pen and paper. Okay, so look, I want you to
draw a circle at the top, okay, that's you. Like, trying to like explain a compensation
plan.
Brian: Yeah.
Cesar: Like, over the phone. And just talking too much. Whereas, now, you know, what I teach,
you know. Is drastically different, you know, it's just drastically different. It's all
about duplication, being simple. How to peak someone's interest and get them to see a presentation
and then using the other things that I've learned. Which, I know, you know about. And
you know, in some of my courses and things that I teach, about how to. The proper way
to build rapport and trust and credibility and. So that people actually wanna listen
to you. I didn't know . . .
Brian: Right.
Cesar: how to get people to listen to me, and take me seriously.
Brian: So you, I mean, both of your courses, that I talked about before, and both will
be linked below. Both, the Reality Networker and the Instant Yes. You know, both of those
kind of are, I guess, the fearless you that's like the awesome closer. You know, were you
always that kind of a communicator? Or, did you have to learn all of those skills?
Cesar: Well, clearly not, because it took me four and a half months to make my first
five sales. And even then, because of, you know, the company that I was with and . . .
Brian: Yeah.
Cesar: you know, the places that I was doing sales. I was selling the smallest possible
packages, that, you know. I try and get you know, bumped up and get my promotion. So I
didn't even like, make my initial $250 back, which is like what it cost to get started
with that first company.
Brian: Yeah.
Cesar: So I was, basically for four and a half months, not made no like, barely making
any money.
Brian: Yeah.
Cesar: You know, and so clearly I wasn't an awesome communicator and an awesome closer.
Clearly none of the skills I have today are, were given to me in like, you know, I was
not like brought into this world. And, you know, God was like, I dub thee. You know,
like, master closer, you're going to become this. And I, granted I feel like I was gifted
with certain things, and you know, and I give him praise for all that I am. But, you know,
I'm not like a born salesman.
Brian: Yeah.
Cesar: Thats, something that can be taught.
Brian: Yeah.
Cesar: You know, so, I mean, 100% everything was learned.
Brian: And, I mean, I constantly and have been for years. And I you know, tell other
people to. And I network and I ask questions. But, you know, of all the things that I've
gone through, I've gotten value from a lot of different things in a lot of different
ways. But, when I think back, a lot of the like, big chunks of value, to my own personal
business, have been found in the hallways outside of conventions.
Cesar: Sure.
Brian: In, Starbucks when I network with other people in other MLM companies. And, the few
times when I've been able to just, literally hang out with a leader. And at one point it
was after a convention. I went with a leader in the company, he was actually one of the
lowest ranks and the highest paid person in the entire company. Because he'd closed this
one massive sale. We went walking through the mall. And we were just like, you know,
I was just watching what was happening. And how they were talking to people, and it was
him and like three other people. And I'm like this is awesome. And that's what reality network,
I mean first of all when I watched the promo video I was laughing hysterically. But, I'm
like, this is actually really useful. Because you get to see it, and people will realize
like, it's not. Oh, I have this line that's gonna work. And if it, you know, they come
back to me. Oh, it didn't work for me. That line doesn't work. Well, it doesn't work in
this situation. The reality of it is it's a process. And you actually get people in
that. So what gave you the idea to you know, I guess explain a little bit more about what
Reality Networker is.
Cesar: Sure, so, I've got a couple of different courses. You know, that I've put together
and created. You know, I'll talk about the one that you mentioned first. Which was the
Immediate Yes Formula.
Brian: Yeah.
Cesar: You know, that's a closing program that I put together. Because I've got, kind
of like a mix martial arts background, as far as, sales goes. Yes, I've spent 12 years
in the direct sales network marketing industry, but, you know, I've also spent seven years
selling time share for the number one country sales company in the world. You know, and
in that, that's a very hostile environment. You know, that's, you're dealing with people
that, they don't wanna be there. Their there, if you don't know anything about timeshare,
the way that their business model is. Is that they pay people to, hey, come on vacations,
spend two-three days, you know. We'll give you a free gift and a dinner or lunch, or
whatever. And, we'll take those people and, you'll say now, the catch is. You know, you
just have to pay taxes and we'll even give you $100 gift certificate, or buy you dinner,
or give you show tickets. Well you just gotta sit down with this guy for like 45 minutes.
You're like, wait, what was that last part? Oh, you just gotta go to a presentation. It's
just no big deal. Just tell em no, you know, that you're not interested, bye. So . . .
Brian: Yeah.
Cesar: That was like, our prospects, you know. And we'd get people that would be like, you
know, I'm not interested in buying or doing anything with you at all. If this has anything
to do with, you know, buying a timeshare, we're not interested and blah, blah, blah.
And we hate ya and we've been on these before. And so, for a career, . . .
Brian: Yeah.
Cesar: What we did, or, what I did, was, take those completely skeptical people and get
them to immediately love us. Build a rapport, break that preoccupation, break that commitment
in their mind. And we'd take a hostile prospect, who doesn't wanna be there, and turn around
and get em to spend like 30-40-50 thousand dollar or more immediately.
Brian: Yeah.
Ceasar: You know, right off the bat. And that's one of the hardest sales that you can do in
the entire sales world. Because in any other profession, people are usually somewhat interested.
Their not held hostage. So, the Immediate Yes Formula, is a course I put together because
it's based on closing. So, it's everything that you know, I ended up, when I ended up
before I retired from that. You know, being a trainer for that company and teaching all
the other salespeople there the formula for how I did it. Because I, you know, of course
ran ridiculously high closing percentages for, you know, for that type of industry and
did very very well.
Brian: Yeah.
Cesar: You know, while also, you know, being a top earner in my Network Marketing company,
simultaneously. So, the Immediate Yes Formula course is all about how to get someone, approach
them, present to them.
Brian: Yeah.
Cesar: In such a way that you are building a rapport, and trust and credibility with
them so that their interested and want to go ahead and pull the trigger and buy immediately.
And, without objections. Reality Networker . . .
Brian: Yep.
Cesar: The program that you're talking about, is, that's actually, I'm in the middle of
editing all the videos right now. It's pretty exciting. But this is live footage of me,
going up, breaking the ice with total strangers.
Brian: Yeah.
Cesar: Prospecting them, pulling their number, you know, and getting the agreement to follow
up. And you know, the idea for that came, because so many people have said, you know.
I'm not afraid to be tested. I'm not afraid, like, I'd go out to events and stuff like
that with these guys. And they'd be like, go prospect that person. And I'd be like . . .
Brian: Yep.
Cesar: alright, let's go. You know, and they would just be blown away, or they would role
play with me, or they'd play the prospect. Because a lot of . . .
Brian: You sometimes have to feel bad for the like, the bellhop and like the waitress
at an MLM convention.
Cesar: Oh, pommel dude.
Brian: Yep.
Cesar: Their usually pommel.
Brian: 50 business cards by the end of the day.
Cesar: Yeah.
Brian: Yep. So . . .
Cesar: And that's so funny man, because we used to do that too. And I, that would be
like, you know, so anyways. But, they would have me go to random people. Because they'd
say, Cesar, we heard. Because that's how I got, became who I was. The reason I became
successful was because I did it exclusively in a cold market, at first. You should do
your warm market, but I just got so burned out and just. And annoyed with my warm market
because they were all like 22 year old kids, right.
Brian: Yeah.
Cesar: They were all like 21-22.
Brian: Yeah.
Cesar: So, I just said, screw this, screw this friends and family crap. I'm going to
complete strangers. You know, at least there, I have a chance. They don't know me as Cesar,
the knucklehead that sleeps in class, right. You know, so, I thought I might have a chance.
So, I had an awesome sponsor. He took me out in the field, taught me what he knew. I literally
copied everything that he did. Like, Brian, when I say copied, what he did in prospecting.
I'm talking about verbatim. He was 55 years, looked successful, looked rich. Like, had
like, you know, gold rings and like, you know. He's just like, like if you look at him, you're
like, this guys probably a millionaire.
Brian: Right.
Cesar: He was a gold pro, for like 36 years. So, I would walk around town with him and
he would walk up to ladies, right. Like, 50 year old women, which he was, you know, older
than them.
Brian: Yeah.
Cesar: You know, 40 year old women. And he'd be like, excuse me young lady, my goodness,
you must be a model. You are are just pure dead dog gorgeous. What, do you do? You're
a model aren't ya. And he would just joke and charismatic and he'd just get these women
giggling. And I'm like, man, like, I don't know if you ever had that Brian, where you
see . . .
Cesar: like, someone in their flowing and you're like, man, I just wanna be that good.
So, I literally at 21-22 years old, walked up to 50-40 year old women. I'd be like, even
a little bit in his voice too.
Brian: Yeah.
Cesar: I'd be like, excuse me young lady, my goodness, you are dead dog gorgeous, you
must be a model. What do you do for a living? You know, and they would like at me like,
young lady, like, what the. I mean, I was that robotic. You know.
Brian: Yeah.
Cesar: By learning how to do it. But, I became successful, in the cold market. That's how
I got my start. You know, living in towns that I never knew anyone in. So, when I created
Reality Networker, it was really out of need. People would come to me, Brian, and they would
call me on the phone. And . . .
Brian: Yeah.
Cesar: they'd say, Cesar, can we. And today, I get it all the time. The other day, I had
a guy, wanted, you know, fly up. Actually you're, in Vermont, that's crazy. I had someone
from Vermont, two guys, they're like, hey, we've been watching your youtube videos and,
you know, we'd love to like, fly down. Or can we fly you in to do some prospecting with
us. And, you know, it's really cool is I've had so many people, wanna get one on one coaching
with me.
Brian: Yeah.
Cesar: And, I just don't' have the time. So, I said, you know, I'm gonna create courses
that are gonna have basically, replicate. The Immediate Yes forum has a video just like
this. It's me talking with someone with a camera, you know, training them. And in Reality
Networkers, me out in the field prospecting. So, everything that people want is the wanna
see, they wanna feel that. You know, they wanna feel that like, be in the field and
see me get, you know, see me fail.
Brian: Right.
Cesar: You know what I'm saying. I mean, win, raw, like, unscript itself.
Brian: And Reality Networker, it's all hidden camera. So, I mean, you know, you can legitimately
see you doing it with people that, you know. It's not like an act or anything like that.
You just . . .
Cesar: No, not at all.
Brian: walking up to people.
Cesar: Yeah, I mean it was. It was, it's a legal nightmare to do that. You know, by the
way. Like this, oh, yeah, I mean, paperwork. You know, you gotta get em to fill out stuff.
So, I mean, I had like, you know, my video guys and my editing guys. And you know, you
have to get them to sign waivers and I talk to my attorney's and stuff like that. So,
I mean, it's an ordeal. It's not an easy course to make. Theres a reason why no one else is
even attempted to do anything like that.
Brian: Yeah. Well, you have that, I know a little bit about the model releases. Like
I can imagine. I didn't even think of that. So, when you go, and I love asking this question.
Because it's always an interesting story. When you're going out and you're cold prospecting,
you know, what's like that one story. That you're like, this one time. You know, the
story that, you got rejected so bad, that like you. You know, you tell this story at
a convention and someone, you know, buys you a drink because they feel bad about it. But,
when you look back, it's an amazing lesson.
Cesar: The worst, I'm trying to think of like . . .
Brian: Well, the worst which is also the best. Because it's the best story. Worst, bad times,
good stories.
Cesar: That's true, you know, I have a lot, I'm trying to think. I have a lot in times
share as well as I've got. I'm trying to think, I've got so many. I mean, I think the worst
sales presentation I ever did was. I mean, I can remember that one like, crazy. And I
learned a really good trick. I'll share that one. I had to do a presentation for this lady
one time. And she was, I've got two, I've got two stories. I'll give you one good for
prospecting. And I guess it's not a huge fall on my face story, but it's how I tee up in
the other training that I do. I don't know if you've seen any of my videos B 10 X B.
Brian: Yep.
Cesar: You know, it's one of my concepts, and something that I brand, I got these bracelets
that say B 10 X B on them. It stands for be ten times bolder. You know, and it's the key,
to literally getting over your fears. Any time you feel fear, apprehension in decision,
or any type of this attitude. You just ask yourself this and pattern interrupt. I know
you're a fan of Tony Robbins. Huge on Tony Robbins. I've been to and paid thousands of
dollars to go to his seminars. Like, been through tons of his courses. You know and,
and I also study and love NLP, you know. And it's one of the neurolinguistic programming.
So, B 10 X B, well, you, it's, I had an interrupt and I just look at that and it always reminds
me, to ask a question of. What would I do if I was ten times bolder? You know, so whenever
you're in that situation, you say, hey, what would I do if I was ten times bolder. Well,
I remember one guy, I was driving a Saturn, at the time. It had like a crack in the fender,
and it was like, near the bumper. It just had a hole in it. And I'm parked next to a
dude in an Escalade. And, he's wearing like a polo shirt, and he's on his cell phone,
sounding important. He's about, and he looked like he's about my age. And, he's in an Escalade,
and I'm like, in a Saturn. And, I'm wearing cut-off t-shirt, I'm about to go to the gym.
And we're at a gas station. And, I was like, I should prospect that guy. And, but everything
in my head, right, because this is what everyone encounters. This is that challenge. This is,
you know, what separates the winners, you know, from the whinners. And it's, you know,
the weakness comes in your ear. And it just says, you know, you're not gonna make it.
Don't talk to, you can't talk to him. Look at you right now, you're not, you can't prospect
him. You're wearing a cut off t-shirt for crying out loud. You're not, you're barley
even dressed. This guys wearing a polo shirt, he's got dress pants, and dress shoes. And
he's driving an Escalade. And look your car, he's gonna look at your a car and think your
a joke. You know, plus, he's on a cell phone. You can't interrupt him, that'd be rude. You
have all this, and I call it the weakness. It's just, you know . . .
Brian: Yeah.
Cesar: looking on you, like. And it's coming so fast you can barely like, hear it. But
all you just know is, you just go, ahh. And you don't do it.
Brian: Yeah.
Cesar: Well, you have to break that pattern. And your mind can't focus, if you ask, you
know, your mind to question. If you ask yourself question, you're gonna get an answer. So the
question to ask yourself, is hey, what would I do if I was ten times bolder.
Brian: Yep.
Cesar: So, I said, if I was ten times bolder, in the middle of this, ah, puke. Say, if I
was ten times bolder, I would tell that dude to hang up the cell phone, and because I've
got something to talk to him about. And, I did it. And, whenever you ask yourself, you
have to do it. And if you don't do it, you penalize yourself. And you rear back in the
slot. Now, I didn't have the bands at the time, this I knew. I had just created, you
know, be ten times bolder. I hadn't put it into bands and a cool philosophy or anything
like that. I just knew, hey, what would I do if I was ten times bolder.
Brian: Yeah.
Cesar: But I just, you know, asked him. And I prospected the guy and, you know. It wasn't
the, I told him, I was like, hey, you know. You got a sec, can you hang that up, is that
an important phone call? And I just stepped up and I was bold. He hung up the phone. I
told him, you know, I prospected him. He goes, oh, I already heard of your company, this
guy talks to me about it all the time. He's always trying to get me in. The guy ended
up being my sponsor. And I was like, you mean, that guy?
Cesar: Like, and I really had him. And he was like, oh is that like an important dude?
And I'm like, and I really edified him and was like that's the dude. Like, that's like
the freaking God of this company, are you serious. You know so I had it and he's like,
oh my God, I've just been throwing all his tape cassettes away. Every time he prospect's
me and gives me one. Long story short, the guy ended up saying, finally, like, I tagged
him down for a meeting. I was like, alright, come over to my house right now.
Brian: Yeah.
Cesar: Like, if you wanna meet with me, just come, you have to come right now because I'm
about to see a movie. So, I drove over, ended up being my all time, number one producer.
He's my very best friend. We just got back from his son's birthday. You know, it's one
of his other son's birthdays. I've been able to put the guy in multiple houses. He moved
out of a tiny apartment into a big house and then another house and then another house.
He's been a huge success story. And we're best friends. He kids call me uncle Cesar,
you know. And it's all because of that bold moment. So that was kind of one of the, you
know, the, one of those fear moments where I overcame. Where I ended up you know, being
like, wow, awesome lesson taught to everyone.
Brian: Yep.
Cesar: The worst presentation I ever did, I walk into a ladies room, and she was just
like, really like, really like morbidly, like overweight. Like, and she was feasting on,
for her breakfast it was like breakfast appointment. And she had these, those cinnamon swirl donuts.
You know, I guess, I guess they're like cinnamon swirl buns or, I don't know what they are.
You know, but she had a whole box of them. And I sat down and she was like, alright,
you know. Do your thing. And I was like, okay. And she was like, her hair, she was sick.
So she greets me, she shakes my hand and she's like, sorry, I'm sick. And I'm like, oh, gosh,
nice to meet you.
Brian: Right.
Cesar: You know, and I walked in there, and she was just like. Her hair was just all crazy,
and just like, she's sweaty and she's like, in like one of those gowns. Like, she, you
know, like a PJ gown, and she had these cinnamon swirl things. And she's like, and started
eating breakfast. And it was literally like over her face. Like, it just like cinnamon,
like, you know, glaze like here And I learned a very valuable thing. And thats whenever,
and that's to look people directly in the eyes. When you're talking, directly, in the
eyes, like. And I learned that because if I looked anywhere else I was just like really
lost focus. And I remember this, I was like, hey, you've got something on your. Like right,
here. And she' like, I know, I'll get it in a minute. And it was just, and I mean like,
I would go more vivid. But I probably gross out everyone on here. But that was probably
one of the worst scenarios that I ever did. And I got her interested. And she wanted to
buy, but I was so like, just. I didn't wanna see her again. She's like, well come, you
know, let me meet with you. And let me get dressed and meet you like in a hour. And I
ended up standing her up. It was just like, I couldn't do it. I couldn't pull the trigger.
So, that was the worst . . .
Brian: Yeah.
Cesar: Presentation I've ever done.
Brian: So, I mean. You use a lot of, you know, NLP, and I looked at, you know. Kind of your
course and have talked to you. But, and NLP, I, it's an interesting thing because a lot
of people don't think that they can do it. And, when you're talking about, you know.
Prospecting someone at a gas pump, or just someone where you really uncomfortable and
distracted. It's a really interesting technique for someone whos never experienced it before.
So, one of the things that Tony Robbins said. And it wasn't NLP, but it was a different
somewhat similar strategy. Is, he's like, it can be used for good and it can be used
for evil. And most people see sales as a bad thing. But, a lot of times, you know, really
a good sales person, is learning enough about their prospects so that they can offer the
right solution. And a lot of times, that means, not offering that solution. But, you know,
when you really connect with someone. Especially with Multi-level Marketing, you have a product
that, I mean, a lot of times, appeals to everyone. It's about finding that connection. So, how
do you, you know, go about, I guess teaching that? Or, how do you go about doing that where
you, you know, make sure that you're helping that person and adding value to their life
by, you know, selling them something.
Cesar: Well, it all goes by belief. Right, and you kind of mentioned it. You know, if
you really and truly believe in what you do. Then, and what you can do for people. Then,
you owe it to them to do the best possible job. To give them the opportunity to see that.
Brian: Yeah.
Cesar: I mean, thank God, like, I'm gonna tell you. When, I didn't sign up the very
first day.
Brian: Right.
Cesar: Like, I signed up. Like, I saw an opportunity and I gave the money objection. I was like,
well, I don't have the money. And I'm in college and I'm broke. And I drove home like thinking
about it. You know and just like, oh, God, I should do this, should I not. But, you know,
I'm really thankful, that the guy followed up with me. And, he gave, he still gave me
that opportunity. I mean, what if he didn't.
Brian: Yeah.
Cesar: Like, they, I think about that. Like, I think about that all the time. Like, what
if I never found this industry? What if when I said, I don't have the money, the guy was
like, alright. Have a nice day, take care, peace.
Brian: Yep.
Cesar: Like, oh my God, dude. I don't even know what I'd be doing right now. I don't'
know where I'd be living. I don't know what my confidence would be like. Like I'm a totally
different human being.
Brian: Yeah.
Cesar: Because someone, gave me, you know, invested the extra time to get me to see it.
You know, they didn't convince me, they didn't twist my arm.
Brian: Yeah.
Cesar: But they gave me the benefit of a good presentation. And, a solid, you know, an overcoming
my, helping me to overcome my own fears. And my own BS.
Brian: And belief, and I'm glad that you said that. Because it's a huge thing. Is that,
you know, I mean, I've been doing Multi-level Marketing successfully and unsuccessfully
for ten years. And so, you know, it just kind of being in the industry, you see amazing
things. You hear these amazing stories. And, you know, I've seen people that, regardless
of product. Of, you know, the company. I've seen people who, you know, they have this
new, kind of personal development attitude. And their out running and exercising everyday.
Because they realize how that's going to impact their business. And their life is better.
And they have better relationships. And it just cascades. And, it's interesting because
belief is a very very important thing when someone's selling. Because, you know, you're
not always selling a product. And maybe you're not even selling an opportunity. You're selling
change in that person. So, I mean, have you had any experiences, I mean, other than yourself.
With members of your team, where they came back being like. I joined this for a few extra
bucks, but, wow. It's doing this for me.
Cesar: Oh my God, yeah, that's like, everyone. That's like everyone typically signs up. Just
to make an extra couple of bucks.
Brian: Yeah.
Cesar: But then, they'll use the product and have an awesome testimonial. Or, you know,
it'll change a dynamic in their life. Like, I mean, I've seen relationships, you know,
like, deep. I've seen, you know, families that have been on the edge of divorce, and
then I come into their life. And, you know, really their, you know, I didn't know this.
Because they were playing house, they were playing really nice when I was talking to
them. You know, but I've had people tell me. Like, Cesar, like, my marriage was honestly
on the rocks when I looked at this. And, I knew, that, like, I mean. And the arguments
were based around money. And, you know, I got married, and, you know. I made a lot of
promises. Oh, well honey, I'm gonna take care of you. You can stay at home with the kids.
But, now with two of us at work. And then, I've been able to make this amount of money
and now she gets to stay at home. So, I mean, when you have that collection of belief. Then,
you will do, and you will give, and want to give every person the benefit of a great presentation.
And with NLP and other linguistic programming it can be deep stuff. It can be simple stuff.
You know, everything that I teach, I'm not to. It's all about duplication in Network
Marketing,right. You know, I don't teach people how to, you know, like do unduplicatable things.
Brian: Right.
Cesar: I just teach people how to make sure that the duplicatable presentation that their
trying to do, works properly. Because you could have the best presentation, you could
have the best opportunity. But look, if you don't know how to build rapport with a person.
And, you don't know how to build that trust and credibility. Then, their not gonna believe
anything you say. And their gonna say, oh I need to go do my research. And then they're
gonna listen to the dude on youtube that has a video that says, you know, scam video, don't
do this thing until you . . .
Brian: Yep.
Cesar: watch this video. So, it's like, I have the belief, that, if I believe in my,
and my belief is extremely strong. Well, then I'm gonna go out there and I'm gonna do the
activity. And, I have enough collection of success stories and people working with me.
That, I believe theres no better place for a human being to be. Than, by my side working
with me. Because, I'll go to war with them.
Brian: Yeah.
Cesar: And, I'm the general, that they wanna be on the battlefield with.
Brian: Yep.
Cesar: You know, and I still, you are that person. Follow that story from the testimonials
of your company. You know, you may not be there. Because I struggled early, right. Because
I didn't have any success. So, I would approach people and I would half think, like, oh God,
what if this person says yes. Am I even gonna know what to do with them.
Brian: Right.
Cesar: I know I haven't made this amount of money. So, you know, yet, I'm telling them
they can make all this money. Well, you know, borrow the stories from other people. Like,
yeah, look man, you watching this. You might be totally new. You might feel like you suck.
And like you don't have a shot. And you know, you haven't done it yourself. So, how are
you to tell someone else. But, look at all the other people that are top earners. And
look at some of the people that have sponsored them.
Brian: Yeah.
Cesar: You know, some of those people are like, oh, you know, hey, you know, my lawn
guy sponsored me.
Brian: Yeah.
Cesar: You know, and he's, you know, he's at this level in the company. And, but look,
he's making all this money in overrides. But, hey, you know, I'm really the . . .
Brian: Right.
Cesar: big show. So . . .
Brian: And so, where did that belief happen for you? Like, what did it take for you to
kind of. I mean, you're borrowing the story. But, at what point did you get the internal
like, oh, wow, this. And it just struck you.
Cesar: When, events, you know, did it. You know, it's, the entire business, it's a process,
right. Every little thing grips on you. For me, it was personal development. When I started
to realize, when I started to get results. You know, just a little bit and I started
to get recognized for it. Then people started saying, hey this guys got something to add.
Brian: Yeah.
Cesar: You know, this guy, hey, we'll get him on stage for a testimonial. Hey, let's
get him on, Cesar, do that thing that you do. Where you, that, the, do those lines that
you share that you're getting all these people. That you're able to prospect, ten people a
day. Then you know, what are you saying?
Brian: Yeah.
Cesar: So, I think as I started to, I just, I grew up into the role. I mean, you gotta
understand, people they wanna go from. You know, baby, to, you know, to college graduate
with a master degree.
Brian: Right.
Cesar: Like, they, like, it's a process, and it really is. If you wanna accelerate that
process, well then, you need to not be afraid to invest in yourself. Get the books, get
the audios, buy the courses.
Brian: Yep.
Cesar: You know, go to the seminars. You know, invest in yourself. You know, and don't make
excuses because that's the only way. If you wanna highly highly speed up your learning
curve, you have. If you want to earn more, you have to become more.
Brian: Right.
Cesar: So, if you wanna become more, you need to go ahead and just a ton of personal development.
I mean, I've, I can't tell you how many courses, programs and all that stuff, I've bought.
And listen, before I had money, Brian, what I used to do. Is, I heard Jim Rohn say, you
know, in a tape series. He said hey, you know, 3% of the population has a library card. And
he goes, by the way, how much are library cards? And he goes, their free. And only 3%
of the population has one. Oh, by the way, what percentage of people are successful,
and retire you know, in three percenters. Wow, do you think that's a conquincidence?
Do you think maybe it's just the same people?
Brian: Yeah.
Cesar: So, I thought, shoot, I don't have that much money to buy books at Barnes and
Noble. But, I'll go to the library.
Brian: Yeah.
Cesar: So, I went to the library. Got some stuff, learned some stuff, applied it, made
some money. Now I had money to buy a book. Read it, highlight it. Go over it. You know,I
said, oh, cool, now I got money to buy this. You know, seminar series, you know, on audio.
I couldn't be at the event, but I'll buy it Brian Tracy's, psychology of selling. You
know, you can buy, the you know, this. And oh my God, look I learned some new things.
Now I can afford to go to the live seminar.
Brian: Right.
Cesar: So, that's what happens. You grow, you grow, you grow, and before you knew it,
I started mentoring people that were older than me. And people were saying, man, dude,
you're like my sons age. But, man, you're so wise.
Brian: Yep.
Cesar: You're so wise, I mean, you're like an old soul. I've heard so many different
terms with people telling me, how wise and old I am for my age and.
Brian: Yeah.
Cesar: Wise I am for my age. So, that gave me the more confidence. And then I said, hey,
you know, I can coach people pretty well. I'm pretty good at this whole, telling people
what to do. And see, and have them be motivated to do it.
Brian: Yeah.
Cesar: So, obviously it turned into a huge career for me. But . . .
Brian: Yeah.
Cesar: But I think it was just a work in progress.
Brian: And that's, I mean, you know, personal development is a huge piece of Multi-level
Marketing. I think my favorite quote was, Multi-level Marketing is a personal development
with a check attached. And, you're check grows equal to how much you grow. Because, you know,
in reality, there's really no one that comes into Multi-level Marketing for the first time
and has everything that it takes to be successful. It's a learned skill, and anyone can learn
it if they put their time into it. So, you talked a lot about, you know, leaders, up
line, mentors, and bringing, other than these personal development. And other than getting
these books, and finding them, and just finding a way to get them. You also talk about the
leaders and the mentors. How did you go about attracting them to help you in the same way
that the resources that you were reading were?
Cesar: Added value. Do whatever I could. I mean, you know, I would go into events early.
I would set up the chairs at my local events. I would you know, I would be on the front
row, I'd take notes, I would be appreciative. I can tell you right now, Brian, there are
people that are in my organization with my company. That have got ridiculous, that are
incredible spots.
Brian: Yeah.
Cesar: Like, I'm talking about, I sponsored them and put like 50 people on their team.
Like within their like, you know, couple of weeks, just you know. Them riding my wave
. . .
Brian: Yeah.
Cesar: and my momentum. And just getting spillover and tons of other people on their team. And
those people got that, got there, because they added value to me. So, I thought of them,
when I went to go work with a new opportunity. I said, you know, who do I want to bless.
Brian: Yeah.
Cesar: It wasn't about, you know, who do I wanna recruit. It's not, I'm not, in my position,
I can work with anyone. And if I tell most people, like, hey, would you like to work
with me. Here's my opportunity. You know, their gonna be all over it. Because they know,
you know, I've put out so much good karma, like you do. I've put out, you know 100 training
videos on youtube for free. That people, you know, have just soak up tons and tons of knowledge.
And they say, man, the best info product in the world is Cesar's' youtube channel, and
it's free. You know, so I've done that for so long, that I've give value. And when I
go to ask, you know, for anything. People are usually very excited to give. You know
when they have an opportunity to work with me. They're very excited about it. So, what
did I do as the leader? Now, I'm in a different role. Now, I'm in the role where I look for
the people, who show the most gratitude and the most appreciation.
Brian: Yeah.
Cesar: So, if I look at some of the people right now in my company and on my team. Brian,
there are people that, you know, that bought my products. And joined my facebook, you know,
forum. And answer questions of my other customers. You know they've, their, my awesome students
that they post content for me. They post really cool things on my facebook group to make the
group just shine. They're people that, you know, go out of their way, to do things to
help other folks. Or do things to help me. Or, people that just take the time and say,
hey man, thank you.
Brian: Yeah.
Cesar: Thank you for all that you do Cesar. That's how you get on a leaders radar. You
be appreciative, be their best student. Let them know, don't try and sell them anything.
Brian: Yeah.
Cesar: You know, don't try and, you know, say, oh man, hey. Because that stuff, you
know, we can see that stuff a mile away. But when you just give, give, give, good value.
You get attention and people wanna do things for you. Like, you Brian, like, again, I get
asked to do interviews all the time. And, I'm not, I'm not a *** for not doing them.
I just honestly don't have the time. I mean . . .
Brian: Right.
Cesar: it's tough. I mean, I'm writing businesses, I'm creating courses, I'm doing this, I'm
doing that. Like, to carve out an hour for another person . . .
Brian: Yeah.
Cesar: you know, to do something for them. It's not something that we as leaders, we'd
love too. Listen, I'd love to do that type of stuff. My passion is helping. But, it just
sometimes doesn't make sense, because I'll be taking so much away from my team and other
people that have committed to me.
Brian: Yeah.
Cesar: You know, by doing something for someone else. You have to balance that out. But, when
it's someone like you, Brian, that, you're a huge giver. You put out so much content
dude. You like, you're getting all of these people together. To give to a community of
which, not even like, focused on monetizing. Like, you're like, hey man, if money comes,
money comes. I don't really care, that's not my main. Who says that? Like, who says that.
I mean, I can tell ya, I know like a handful of other people. And I'm one of them, I didn't
even understand what SEO was or, you know, getting leads online was.
Brian: Yeah.
Cesar: I just made youtube videos for free. Just because I was like, oh, this stuff will
help my team.
Brian: Yep.
Cesar: And then one day, I just said hey, well, if I make it generic, it'll help people
in other companies.
Brian: Yep.
Cesar: too. Like, that's cool, like, oh, I didn't even think about that. Like, that's,
wow, how many more people will I be able to touch. I never, no,I never did anything with
the intent to make money. Like, I didn't, I just wanted to put out good karma. So, when
I see people that are like that, I have mad love for em. And a soft spot in my heart.
So I wanna give that to them. So, that's the key. You wanna check leaders? Give value,
be appreciative, be grateful. You know, find ways to go out of your way to make their life
easier. It works.
Brian: And, so many people think that you know, I don't have anything to give you. You
know, I can't give value. And, it's a perfect example of setting up the chairs. Because,
you know, with anyone who's doing any kind of event, that's a big deal. When you've got
all this other stuff to work on. Sitting up the chairs is a big deal. And, when someone
just comes in and does what needs to be. What can I do? You know, you get there 10-15 minutes
early, you're excited, you're positive. And, you do the little things, if you do that long
enough. And it's not even you have to do it for years before someone looks at you. It's
you know, maybe a month. And, to the leaders, they're like, wow, this person's a go getter.
This person's excited, you know, they're doing everything. I said, hey check out this book
and, next thing you know, they've got it in their hands. And their dog ear and stuff and.
Cesar: Yeah.
Brian: You know, from the opposite perspective, you know, from your perspective, from any
leaders perspective. You're like, you know it and it's very easy to identify those people.
But you got to where you are now, and still do it. Just by giving. By giving value and
now you identify the same value that you gave ages ago. And you still try and give that.
So, I think, you know, talking about the value of creating value. Be it for someone whos
in your down line, in your business, in the industry. Outside of the industry. It will
come back to you. You don't have to expect it. But, it will. And so, you know, I guess
the question there is, you know. If someone is getting started today and they want. They
say, you know what, I'm not successful. I haven't been able to do what I want to do
with my business. It's not growing. Whatever it may be. And, they say, I need to, I'm gonna
listen to Cesar, I'm gonna try this whole value thing. I'm gonna try and you know, help
other people and not expect anything in return, and see what happens. What do you say is the
first step? You know, finding something for them to do. Or, how would they give it out.
Like what's the first step?
Cesar: Well, value is everything in your business too. I mean, its like, you know. And, I'm
not saying, you know, spend a million years trying to figure out unique ways to, you know,
to show appreciation and gratitude. You know, and not do your business. Like, do your business,
right. You know, but be appreciative of the people that, you know. If you go to a training
and you watch something. Send that person an email. Send them a message. I mean, I've
got, you know, I've got a training series or whatever. And, a youtube channel and people
go through it all the time. And the comments I get back are phenomenal. If you go through
something that's awesome, let that person know.
Brian: Yeah.
Cesar: I mean, you don't even know the doors that will be open. I'll share with you something,
the craziest story. That literally happened this morning. So, my girlfriend and I, you
know, we work with someone that you interviewed before, Ray Higdon. You know, he's a good
friend, personal friend of ours. You know, we've spoken and stayed together at you know,
multiple events. And I was at his last even as a panelist. And, so, you know, we work
together. We're not like in the same company. I'm not like in the same company or anything.
But, you know, it's interesting, is, we just gave him. Just because we love him and he's
a cool guy. We gave him and his wife this fruit basket.
Brian: I saw that on facebook.
Cesar: You saw it on facebook.
Brian: That's why I love it, facebook.
Cesar: So, guess what. So, were we thinking, that, oh, here's our master plan, we're gonna
give him this thing. And then what's gonna happen is, all these people are gonna. We
gave him this fruit basket, right. And he tagged us in it. Took a picture,and was just
like, yeah, thank you guys, big shout out Cesar and Tanya, or whatever he said. You
know, so we just gave him love and gratitude and appreciation.
Brian: Yeah.
Cesar: I get a phone call, no, I wake up, to a message, from a guy. That, he went through
one of my videos. And I met him at an event, I didn't meet him at an event, he left a business
card that said. Cesar, thank you for your B10XB training. Your youtube video on B10XB,
that video changed my insurance agency overnight. He put it on my, he put it on my chair. I
looked at it. And I was like, this is so cool. I looked for the guy the entire event. He
ended up going home early. So, I never saw him. So, that was just, you know the thing.
But I had his business card. And I was like, this business is really cool. I text him,
or I messaged him. I found him on facebook. Like, I found him on facebook. Like stalked
him, just to say thank you. I was like, dude that was really awesome. Man,thank you so
much, that made my day, I appreciate it. So, Ray posts this thing, on facebook. This dude
sees Ray's post. Contacts me and says hey, I saw you thanking Ray for working with him.
Brian: Yeah.
Cesar: You know I love your style. You know I love your stuff. I like Ray too, a lot.
If you guys are working together, and you're in cahoots and tight, like, and you're working
with him in this business. He's like, I wanna know if it will be okay if I sign up with
you.
Brian: Is that okay?
Cesar: Is that okay. He's like, would it be okay if I sign up under you and join your
team.
Brian: Yeah.
Cesar: So, I called him up. And he's like, so respectfully and I tell him I was like,
I know you're a busy guy. I just wanna know are you working with him, if so . . .
Brian: Yeah.
Cesar: you know, if you're working with him in this business. I did a little homework
on it, like, I'm in.
Brian: Yeah.
Cesar: So, I was like, dude, you're awesome. Tell me more about you. Like, I really wanted
to get to know this guy. Turns out he runs like an insurance agency with like, you know.
And, has like 12,000 people in it. It's like, he overrides in his insurance agency.
Brian: Yeah.
Cesar: Told him about you know, my Immediate Yes formula course. And we're working on a
webinar. He's like, gonna make a fortune promoting that to his list.
Brian: Yeah.
Cesar: He's gonna, you know, I'm gonna make, you know, of course, you know, he bought all
my products. He was like, dude, you're stuff is awesome. He was like you have courses,
I didn't even know that. So he went on and he's like, tell me about the Immediate Yes
course. He was like, this is perfect for insurance. He bought that, upscale, just bought everything.
He's like, what else you got? I was like, dude, dude, you're good. Let's just focus
on . . .
Brian: Yep.
Cesar: your business. But, all that came from what dude? Appreciation. I sent, you know,
Tanya and I sent them a fruit basket, and like, explosion of just like. What happened,
like, new recruit, new friend, deep in a relationship with a guy that I kinda knew. Not really,
but, now, I can tell we're gonna be awesome friends.
Brian: Yeah.
Cesar: Why, because, I was like, yes, I'll work with you. Why, because he showed me appreciation
before. Right.
Brian: And, you attract people with the same mindset too.
Cesar: And that was the thing. He was like, man, I can see you're, you guys are obviously
a class act. You know, you and Tanya, the way that you take, you seriously sent him
like a hundred some dollar fruit basket just to say thank you. Like, that's awesome. But,
it didn't have to be a $100 fruit basket. It could be a card, it could be a $3.00 card.
You know what I mean. So, what can you do? And, I mean, what can you do to figure out.
I mean, those are some of the things you can do figure it out. When you get good stuff,
like, heck man, message Brian right now if you watching this video and you liked this
video or any of the videos. And say, Brian, dude, your awesome, I love you man. Like,
thank you so much for taking this time out. Which you're not getting paid for. To give,
to rally up and make all these tough phone calls. You know, call up people, network your
*** off. To get content for us so that we can just learn.
Brian: And for the record and kind of as a side note. All of the times that I get those
and this is. I don't think I've ever really shown anyone this. All of the times that I
get those messages. Their all under here. And I save them. Because every once in awhile,
I need to flip that over when I. You know, I have a hard day. And that's, like those
things keep me going. That's why I do it. And, you know, so you. With this guy, you
know, you gave value and Ray brought you up on stage. Because you were giving value. And
then, this guy, had seen your value and gave you gratitude because you had given that value.
You gave him gratitude for his gratitude then you gave Ray gratitude for the value that
he'd given you.
Cesar: It's like this.
Brian: And all it's all gratitude, value, gratitude, and value. And, we're not talking
about a sale here. We're not talking about a new distributor. We're talking about relationships
and friendships.
Cesar: Absolutely.
Brian: And those lead to way more than what you would ever quantify as a sale. Or, you
know, a new distributor. It's a lot more than that.
Cesar: I mean, how hard is it really, to just, be a beacon of love? Just freaking love people.
Now I'm gonna tell ya why you people should go to my youtube channel. Their gonna look
at my stuff and and their gonna be like, dude, this Cesar Rodriquez guy is freaking hard
core. Don't get me wrong, I'm not like this, like, you know. Oh, just love everything and
everything will be okay. I mean . . .
Brian: Watch the Reality Networker promo below.
Cesar: Yeah. Yeah, seriously, you know, I mean. And some of my videos, some of my most
popular videos are like red hot fire like me kicking people's ***. Like, get the heck
out, you know. Or, I just, get over yourself. Get over your fear. Here's how you do it,
go kick some ***. You know, my Immediate Yes formula course is definately like, you know.
Hey, I'm chillin, but I'm kicking ***. Like, in everything that I do. You know, so I, don't
get me wrong. I don't' want you to you know. If, you know for the people out there be like,
oh, so all I gotta do is love and then I'm gonna be successful. No, but, I mean . . .
Brian: This ain't no fish concert.
Cesar: You know, seriously. You're like, alright, if you're gonna be. Here's the thing, we're
doing man, is if something. If there's someone you wanna get close to, that's the secret.
That's the secret, that's the trick. You know, show them love, and give them gratitude. And
affection. And you know, something man, don't worry about the outcome. Don't do it for that.
When you plan, it's a seed you plant. It's a seed you plant.
Brian: Yep.
Cesar: That dude planted a seed with me. You know, months ago, by doing something. Because
if the average person calls and says hey, can I get started with you? Like, there's
an interview process.
Brian: Right.
Cesar: Like, I will sometimes say, I'm like, hey man, I don't really know you. But, here's
what I'll do. I'll have my assistant give you a call. You know, her name is Shannon.
She's gonna give you a call. Text me the best number for me to, you know, set you up with.
But if someone messages me and they're like, yo, I saw your interview with Brian and you're
awesome. Or, I saw your, you know, youtube videos. Like, youre so cool. I'm a huge fan,
I've watched all your stuff. Like, you know, you bypass all the BS.
Brian: Yeah.
Cesar: And you can get straight to the person.
Brian: Yeah.
Cesar: You know, and you can just get like, oh wow, okay, this guys,this is, he's a cool
person to work with. You know, so. See, that's the deal man. If you wanna be mentored by
someone like awesome. Like, be a person that their excited to pick up the phone. When we
started our, you know, recent company. Tanya and I had a list, no joke. Our list was, if
we're gonna. You know, the people we're gonna sponsor. If we're gonna personally sponsor
and work with someone.
Brian: Yeah.
Cesar: Because it's a big commitment for us. You know, there's gonna be phone calls, answering
texts. You know, I'm talking to you. Like, we charge for that stuff.
Brian: Yeah.
Cesar: Like, if you're not on our team, we're gonna charge. You're gonna have to pay for
that type of coaching.
Brian: Yep.
Cesar: Thousands of dollars. You know, and buy coaching programs and all that stuff.
From almost every leader you're probably doing interviews with. They probably have programs
like that. You know, because our time if valuable.
Brian: Yeah.
Cesar: So, here's the thing, we're deciding, okay, I'm gonna give this person the same
thing that they're gonna get, that everyone else has to pay thousands for. I'm gonna be
giving that to this person for free.
Brian: Yeah.
Cesar: Why would I wanna give this for free when I could just charge them thousands. So,
our mindset is totally different. We're picking coaching students. That we're gonna work with
for free.
Brian: Yep.
Cesar: So, we're thinking, okay, is this a person that I'm gonna be excited to pick up
the phone when they call. Is this a person that's gonna be, you know that, has a track
record of appreciation growth? Is this a person that's hungry? Is this a person that makes
excuses? And, I mean, yeah, that's the thing. But, yeah, if you pass the test, you know,
you're in good.
Brian: Yeah, absolutely.
Cesar: And so, that's the trick. That's the trick to, you know, work the system. And work
a person.
Brian: I love it. Well, yeah, I hope people. I'll back away. I hope people, there we go.
I hope people are gonna listen to that and go out and you know, practice giving value.
Giving gratitude. You know, it could be simple as sitting up chairs, or opening car doors.
But, it definitely attracts the eye of a leader. And done consistently it can attract a lot
more than that from the leader. In terms of mentorship and coaching. And, it definitely
makes a big impact in someone's life. And, I mean, for the leader, you know, it's a smile
on their face. So, they definately wanna be around people that make them smile. So, thank
you so much for coming on. I'm gonna have links below to all of your tools, all of your
programs.
Cesar: Cool.
Brian: As well as your prospect, I can't even, reality . . .
Cesar: Immediate Yes formula.
Brian: Yeah, Immediate Yes formula, and Reality Networker. Have all that below. And thank
you so much again.
Cesar: Dude, no doubt, anything for you brother, keep giving the value. And I mean, I'm honored
to be interviewed by you brother. You're awesome interview. Like seriously, I get interviewed
all the time. And, I'm like dude, you should be like, freaking. Like, you should be like,
right up there with Barbara Walters like interviewing people.
Brian: A little more Larry King, but, alright.
Cesar: You ask great questions, Larry King, Barbara Walters. You know, I don't watch the
news, right. Because that's negative news. CNN, constant negative news. I don't watch
those, so I don't know who's interviewing people nowadays. But, you know, you're freaking
awesome. And I appreciate it. And guys, be sure, your first practicing gratitude. Email
message Brian, let him know how much you appreciate all the stuff that he does. Because he does
a lot of stuff behind the scenes. You know, to really make sure that, you know, you guys
are being taken care of. He's got like a huge passion for helping people, so be sure to
message him. You know, I mean, he's one of the most connected people. You know, so if
you need help or direction on anything. Alright, this guy knows the people to work with. To
partner up with. He knows the right products to recommend. If you've got, if you're struggling
with anything, so this is the dude. I appreciate your time brother.
Brian: Thank you.
Cesar: And thank you to everyone who is listening for the past couple minutes here.