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My name is Joan Duda. I’m a professor of sport and exercise psychology in the School
of Sport and Exercise Sciences. I study motivation, which relates to the why people engage in
activities such as sport and physical activity. There are more autonomous or intrinsic reasons
why people do this, because they love the activity, or there are also extrinsic reasons,
such as feeling compelled to exercise or because of some extrinsic rewards. That relates to
the PAPA Project, which is a project going on right now across Europe. In this project
we are taking the principles of adaptive motivation, how to foster intrinsic motivation, to youth
sport coaches in football and training them up with our Empowering Coaching programme.
That is a theory-based and evidence-based programme. To date over 500 coaches have been
trained and we are impacting more than 5,000 children in the UK. So, what we are trying
to do is promote intrinsic motivation in physical activity so we can promote sustained engagement
and wellbeing.