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A number of years ago, I created a video with the title 'What is Sepsis?' And you may ask
yourself, why would I create a video that answers the question about what is this medical
condition? I did that because I was handling a lot of wrongful death cases where patients
were having colonoscopies, they were having surgeries and a hole was made in the bowel
or some other type of infection that was caused that was not timely recognized. The patient
developed a massive infection known as 'sepsis' and many of these people died as a result
of that. So again, ask yourself why would I create a video, put it up online on my website
on YouTube, to create this. To create information for people who are looking for this? The answer
is because I wanted to attract more of these ideal clients to me. I quickly realized a
number of years ago that people were going online o look for information. We all do.
We go to search for information. We don't know how something works, we want an explanation.
People are going online. And by the way, you should model this -- what I'm discussing with
you -- because it will dramatically help you market your practice if you're not using it
already. And by the way as a separate matter, if you have questions about video marketing
for you and your law firm speak to me later because this is something I'm very prolific
at and I do a lot of this. Okay? So now we ask why do we need this, why should we be
doing this? Because what we're doing is educating and teaching our consumers that people who
are looking for this information. Now you will never hear me say come to me because
I'm great, I'm a great trial lawyer I've been doing this 25 years. Nobody cares. They don't
care where I went to school. They don't care what my credentials are. There's only one
thing they care about: can you help solve my legal problem? Have you done this before?
Do you know what sepsis is? So someone searching for that particular condition comes home from
the hospital, goes online to do a search and now says what is sepsis in Google and now
they find my video, I'm not saying come to me because I'm a great lawyer. I'm saying
let me tell you what sepsis is. It's a massive infection that can oftentimes be caused by
a failure to timely recognize...and now I go ahead and explain. And what have I done?
I just taught them something that I know about through the course of these cases I handle
by teaching. And the moment you begin to teach and educate your consumer and your client,
all the sudden they begin to recognize that you have information that they need. And the
same exact thing happens when you are now communicating with that computer IT guy who
is in your office fixing your computer. And now he's telling you this story about Dad
who died, about a pulmonary embolus. And you say, wait a second, was he on Coumadin? Was
he on Warfarin? What kind of medication was he on? And now all of the sudden, you have
a little bit of information and you say you know what I learned from my experts and other
cases like this is that the patients are supposed to be put back on the blood thinner medication
immediately after surgery. And you know what? It sounds like that wasn't done. I think we
should take a look at the medical records here and see what's going on. You may have
something here. So let me share with you another title of a video I created. Remember I discussed
with you the testicular torsion? I created a video titled 'What is Testicular Torsion?'
Okay? And you may as yourself again why would I do this? Well, a number of years ago I handled
a case involving a young child who had this condition (testicular torsion), got to the
emergency room and the doctors failed to timely recognize that he had this twist in his ***.
And because they didn't recognize it within that window of opportunity, the blood supply
got cut off, the *** died and he needed to have the *** surgically removed. I
wanted to attract parents whose children -- boys -- who had this condition who thought that
they, that something, may have been done wrong there may have been delay. And I wanted to
attract men who had this similar condition. Now if you go onto YouTube and do that search
-- what is testicular torsion? -- you will find my video and you will find hundreds of
comments following it. And I will tell you, remember I said earlier, that many of our
clients that we speak to are not very articulate or savvy? There are comments on there, all
over the place, that say "Mr. Oginski, I'm having pain in my right ***. What should
I do about it? Mr. Oginski, I'm having groin pain in the left side and my back, what should
I do?" So let me ask you this question: what could I possibly tell these people in a video
that would get them to recognize that I have the knowledge and expertise to answer their
medical questions? And what I have to answer these people is, "Listen. I'm not a doctor,
I'm an attorney who handles these malpractice cases. I've handled cases just like this.
But to answer your question, get to the emergency room immediately! Get to the hospital now!
Go to your doctor. I can't answer your question." So you have to give them that key information
because they're not savvy enough to realize. But what's fascinating is that all I'm doing
is teaching them and educating them, just like you're doing with your client who comes
to you who tells you their tale of woe. Ms. Johnson, I'm so sorry to hear about your problem.
Tell me more. Before you tell me more, tell me. What was it you think was done wrong and
what injury did you suffer as a result of that? "Well the doctor did something wrong
and now I have the following injury." Really? Do you have physical injuries as well, correct?
"Oh yes, now I have a fractured femur." Okay now, again, remember at the beginning I said
to you you're probably thinking I'm here taking a Bridge the Gap program CLE, I'm just coming
to get credit. I don't care about this med mal stuff. I don't need to know it. You're
right, you don't. But if you've been paying attention, you're quickly realizing everybody
you encounter has a tale of woe. Everybody has a story to tell you. Everybody has a tragedy
at some point. And now you can turn around to them and say, "Wait a second. Let me ask
you some key questions that may help me understand, focus on the issues that you're discussing
that may tell me better whether or not you have a valid basis for a medical malpractice
action." This makes sense?