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What does an emerging multinational company need to consider when going
global? I think for any company in an emerging
country willing to become a global company.
I think I see kind of three stages. The first stage is of course to be
competitive in your own market with globalization last 10, 15, 20 years.
If you don't survive in your own market there is no way you can export.
Phase number two would be to become an exporter which many people misunderstand
by being a global company. You can be an exporter but not global.
Being global is a step above. It is really beyond to just be an
exporter. You have to integrate yourself in other
markets, in other societies. So I think the several challenges in that
process could predict in the future or trying to predict in the future
and communicate in that, integrating that into your company with different cultures,
different perspectives, different interests.
It is a big challenge. So there is a cultural angle to the
question which is very, very important. Obviously, the whole market access,
the whole attraction of capital, you really have to change your mindset from a let's
say you need from a single standpoint of being a large company or an important
company to a given country to multiple stakeholders and not always with
convergent interests. So it is a more challenging role in that
sense because we have really tried to see what is coming, communicate that into
a much more complex environment inside the company and outside the company.
Why is collaboration between emerging markets important?
I do not see kind of a joint enterprise action like a joint commercial action.
What I do see in the forum could be a perfect environment for that is exchange
of experience, exchange of ideas, exchange of you know outlooks, keeping in mind that
is not only good for the collective, let's say the collect of the companies but
countries are made of companies to admit. In the end we are talking about people.
More and more I see a very strong link between companies in countries so as by
doingג€” by having a greater interaction between companies so let's say coming from
India, another from Korea, from Brazil, from Mexico, from Russia as we get more
together as we get more comfortable with each other I think over time that
certainly contributes the better improvement of the understanding between
people in general, eventually between countries.
If you have like two CEOs or two companies from you know important companies from two
different countries establishing relationship, a good one that tends to,
I'm not saying that, that is going to resolve but it tends to contribute to
a better relationship between those 2 countries.