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I think the marketplace especially within publishing
has changed enormously over the last
12-month just in the time I have been here.
I think we are seeing an increasing
rise move to digital
and that is through all avenues so whether that
is the fact that people now are practicing
more more online say they're using in a
sites such a Flipkart, obviously Amazon has arrived here
in the times of buying the books and also the
intensive the formats in which that purchasing them.
In the last 12 months obviously e-books
have arrived in India percentage-wise they're still
small compared to printed media
but we are seeing arise and obviously and
Amazon have Kindle here just arrived, Flipkart got here
reading app a aggressively that's the way
in which it's going and I think this will be something that continues in
2014. Yeah intensive the
High Street a I think one of the things is that it's getting more and more
competitive
the plus sites a at the moment with the Indian
book industry is that it is growing a
that there are increasing numbers a publicist both International
and local on the flip side however
this means that there obviously are more and more books
being brought out a every year. There is
unlimited amount to sell space within each store
and say one of the talent is is become actually
making sure that all books all visible and available
in the traditional high street outlets I
I think and as I've already said and I think this is going to become something
for everyone in the publishing industry
talks about but I think a one of the trends is gonna be
increasing growth all ebooks here
a I think we're already seeing
a marked increase in sales.
Literately to the kind the last few months and I think is more more people
become aware ebooks become comfortable
with buying them then I think this will be something that will grow and grow
especially as well a Flipkart has
deals with Nokia with other
handset dealers to have the app pre-installed on their phone
and I think as soon as people become very very familiar
with the idea of what a ebook is and and how to read it i think it is
grow and grow and I think obviously with the huge
at high penetration of mobile and now smartphones over here
this is going to be something the world will continue to incrrease.
I think one of the thing with the ebook
is it generally they have been in English
much more of the kind of the big names in thing, we started
a this year abroad south of first title
in Hindi Random House a
and then as possible logically penguin Random House we've got plans
the more more books in Hindi and then everything in
in local language it the thing that will also be a growing trend
a with a ebooks with the digital side
and I think as well kind off
from that as I said any many customers are moving to digital to purchase is that
the
but I actually think that high street retailer that probably gonna become
more aggressive a and much more kind of consumer
facing intense that their a interaction with customers
and things as well.