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Guess what I have got Chris Lang from G Plus Knights with me and we are going to be talking
about something that all of us should be doing. It is developing a social graph, but first
what is a social graph and Chris how do we take that social graph and then advance our
brand on Google+.
Okay, well when I first began to talk about Google becoming some social entity in 2008
whereas when I discovered that to Google reader sharing and then the Google's first tab at
a social widget, Google friend connect was that your friends were stored in your G-mail
contacts become mutual friends and even more sharing if we have a two way conversation,
you will find your G-mail address in my contacts that you want and Google builds this naturally
with a lot of privacy concerns. So your social graph starts with who you E-mail and who you
communicate and your contacts.
You already have that contacts like let us for some reason you are using Yahoo Mail okay,
then you can easily import your Yahoo Mail and bring them right into your G-mail and
then it will start working on your graph.
Definitely, I have been building my Google contacts list which is roughly about over
2000 for over three years. I store all my addresses, my phone numbers, everything in
there. This is my business roller desk. If I need to talk to somebody I can grab up on
my Android phone, I can look them up in my G-mail contacts. This is where your social
graph begins.
Did you just give a plug for Android phones?
You know actually I am carrying a candy bar phone these days because Margie and I actually
have a conversation when we go out to lunch and sit playing with our phones. So, that
is where your natural social graph begins is with then who you know within your G-mail
contacts and as I said I use this as my roller desk. From there to increase your social graph
and you want Google to know who you know and who your friends are. So especially with Facebook
allowing you to create public and of course are Facebook fan pages that you want to be
as trained as you can across social networks. You want to know Google to know who you know
because as you say it is your day one on Google+, there is a recommendation engine. There recommendation
engine is going to work for you when you are very transparent, open on Twitter and doing
things like just re-tweeting other good content or posting publicly on Facebook engaging people
heavily on your fan pages and it is the beginning of your social graph and that is a good quick
way to be able to build large number of followers for your personal brand quickly and then of
course to increase the social graph, your business pages you like to use that, nice,
very fully featured business page widget to be followed directly from your blogs to build
your business pages.
So my business contacts or my personal contacts, can I also import them into my WireBuzz business
Google+. I mean G-mail account.
No, well your pages all of your business pages are built off your personal profile, however,
business profiles are very crippled at the moment, very locked down. I will say honestly
a lot of us are rather unhappy about that. Google promises us better tools as time goes
by. You can really only import these contacts into your personal account. So we of course
are always building two brands, our personal brand and we are building our business brands
and the business brands, 10,000 followers to Chris Lang is not nearly have this much,
nearly as much impact on my search rankings as 500 people will follow my business page.
It is just like anything else. Google finds things that are hard to do is extremely good
indicators and building a business brand is hard to do, once they follow your personal
brand, people do not really want to add more to it, so the people that do become very,
very important to that particular brand. You can create unique content form, there you
can engage, you can create a buyers' list and push secure content just to your best
repeat buyers and engage them more heavily, but it all starts with building a personal
brand so have G-mail contacts very on Twitter, on Facebook.
Well he is a tough act to follow. He is Chris Lang from GPlusKnights.com. More segments
coming up with Chris.