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so we're going to start looking at today
is
different ways that you might to promote your site
so let's assume you've made the sites
and put them on the web
we're going to look at the different ways that
you can encourage people to come to us
so you have to make it easy to find and there are a number of ways that people
can come by your sites
so there are directories
and search engines
They're the two things are going to look at most
we're also going to look a bit of ads and you're going to learn a lot about ads
if you're doing the
GOMC
social networking is increasingly important
as a way of people finding your site
so the marketing manager for
Fota Island
for example, of the zoo
I saw a post from him recently saying that time
just the ratio of people that find Fota
via Facebook rather than Google
was very high
increasingly social networking is becoming important
Facebook even is trying to get into the search
business a bit
so
you might be in
interested in restaurants
and
d key factor for you might be the fact that lots of your friends like that
restaurant
that but you might be more used to you
then all of the reviews and all of that information
about that
so what your friends like
is becoming increasingly important
we might like to cancel dash
look for some of the looked at
miss today
is internet directories
and internet directories
naha unlike
giants digital yellow pages
where you have
various things
listed by by category
soap on like a search engine
which is concerned with the the contents of your page
based on search terms
directories job is to help you find sites based on on what their boats
so the cash agree that the site belongs to
so
the site might be about skateboarding
and and that's all you know about
there may be specific terms associated with that that you could have found
using google
but that's a site of both skateboarding
and and that's all you know
communities
and that basis
so
this here's a screenshot probably untold one for those things
from
demands which is the and opened rectory
project
and this is
online directory of sites
some others you're looking for stuff about digital video
indicate the different categories
and what this directory has does dawn is that it's it's broken up the whole world
into
subsections
so arts games kids reference shopping
business helped millions
the computers as one of them
we're interested in finding sites about digital video
computers looks like
placed case too
to look there
so weeds taken computers and then we cast
into the computer section
and there are some categories then
inside in the computer section
and
looking around
it's not entirely obvious plus
multimedia is probably the the best choice there
weather would be hard-pressed to say what multimedia is someone asked split
the mexican multimedia and then it turns out is actually section called digital
video
and so we click on that
negates
list of sites then on digital video voltage video animal taxed enough beckel
artur
the not even ranked in any particular
shape or form
so that's quite a difference
experience
using a section
where u
put in the terms and open for
and you find all the pages
those terms
and
directory has a number of features that make it
quite a different
beast from from a search engine
not to have your site listed on the directory
you have to actually
submissions
sores more sections and to find you eventually
directory
you have to list your
basically applied to have your pay just
and someone will go look at it
and the check it for quality
their ticket to see if its unique enough of it adds anything that isn't already
there
i mean if you have a site and it is the video
i know you've done the
is copied and pasted bits from the other sites disney video when you're not
adding anything
there's no there's no added value there
so it might decide not to interest
and might not be appropriate
you know the muddy things in the facts and
don't fit that category whatever
so there is space for the criteria
and so if your site
his sufficiently good quality
did include
numbers date
well typically day are and
bollam tears
if you were a big into skateboarding
you might volunteer
to maintain their skateboarding section
so it's one
a bit late wikipedia and that their volunteers looking after different parts
you probably have to say on on
will come down to you
buckles and what doesn't
so the open directory project is the
most successful of these
and that tends to be the
nargis two q menendez a direction the internet
of the human interaction there is a key feature
we could speculation
what percentage of stuff on the web is pure shacks
no but it's it's more than thirty
made me much much higher than that
if a human somewhere
has actually
looked at this site
and said
while okay
this is kind of goods
this is relevant
thus of good quality it offers something that wasn't there are ready
in the directory
what you're already like ahead of the curved in terms of
quality and finding what you want
because
people are generally quite smart
and can detect
you know crack bandstand and waffle and
not very useful stuff
very very easy
soul in looking at something in the directory
you're already you know
in the ball is rolling
also using a directory is a very different experience
newspoint
if you're interested in the topic
you can browse through the directory
poured into this
on
upholding on on on precisely the thing that you're you're looking for
c might have a general idea
of what is your interested in
might see there's some categories mickey rourke is the subject
expenses different categories
you look again might be more subtract agrees mucosa sites and you can you can
problems you can have a poke around
take for example digital video
you permit me but i'm not know very much what is the video
to my mini-van
you don't even know what you don't know
see don't even meeting maybe know what terms to search for in google apart from
digital video
ways if you go to a directory
and you look at things like this video
you can have a poke around
you can browse
so whereas a search engine is a bit like
going to amazon
putting the type of the book you want
buying us
getting out the door
directory is more like going into a book shop and sort of
having a having a brawls
so like you phone books that you're interested here
but in all the ones like it to the left in the one slide into the race they
might be
of interest to
for this module for example web publishing
when it is before you start to this module you wanted to kind of an idea of
what point what kind of things might be eunice
doesn't look like it too
bullying web publishing isn't going to be the
get to anything
whereas
going through an open go into a demas for example and poking around
to wear
publishing section
might get ideas
the kind of things that are involved
you might discover for example that search engine optimization
is a part of
polishing websites
you wouldn't have known to google's search engine optimization given finds
so can be very good way
to read around the subject
so that's why people like directories
their main benefits from the use is going to use the ability to browse and
also the quality
if the human some working since goods
that's maybe have to happen the way it already
over the picture
the ample time to occupy the band shares its data
with other
entities
you can tell the whole
caboodle if you want to sell do whatever you want to this
it's open source
to take hold out a way
but also it shares
it's
contents
with
although her
and directories and other
search engines
so google for example
uses
information
from
demas
is going to look at a page
and see all the words that are in that page
and know that if someone is looking for a page with those words
that's a good patient to go to
it's a hard eric morse awful thing to know
what the pages
of our walks
where if it seemed to sort of
what section
are sub-section of the sum of human knowledge
belongs
good they can use the search terms
and also information
from the open directory project
to to improve
it's
its results
because if a person somewhere
looked at this
thought it was good
and taught it belonged in the
sculpture
section
of arts
but somebody thinks is got something to do its culture
is information that google canoes
a webpage boats culture might not have the word sculpture image
as it turns out i was
and
missing the second as it turns out the
uh... did in the second
date there's a quite a lot of interaction between the different search
engines
sharing and swapping data
so the main advantages of
directory are the quotes and thus the mainland
and the debilitated bro's
and also just the filtering
the barbara section two gubernatorial and comes back to you with
to have three thousand pages
that hubble such terms
but like you to do it landed with three thousand pages
because in web sites
flammable too lol
with somebody i think that the fed rectory for example decided that's
it had like two hundred
pages for digital video
and
someone came along unwanted their digital video
website included
and someone looked at his and being familiar with the two hundred that were
already there was so what does nothing in this
that isn't in the others read
it doesn't really add anything
to what we have already
well that saving you then going to do it
mean if you if you go to a directory ends to hundreds
but pages
on a two hundred websites on a topic
when you when you could maybe figure out that well if i look at those two hundred
that's probably all there is really
and two hundred websites
instead of like
the entire
selection of google might come back
might be a huge and the huge
saving device
decision that the other thing
some disadvantages
are that you might not get your site listed even if it's quite good it might
not be unique enough
so that can be a problem
and
the when that might not be as many sites listed
on the directory has to be say
c might not get everything
there is an argument but you might have everything there is work schedule
so it's a trade-off between a great way if you're starting out in the subject
to to have a poke around
so that's directories
search engines then a lot were more familiar with so search engines
and
kings i conclude being
yahoo whatever
so
you type in your terms and to search engine
and it comes back with a list of pages
and the success really then
of a search engine
depends on
wholehearted the list of results
an appropriate page
for your terms
is listed
so if you started up a new search engine
and
but he did a search for something
and the first ten pages the first ten sites weren't actually relevant to what
they wanted
well you know that you move and i'm pretty quickly to the next one
and that has happened some search engines the was on call coup
see you i a m
and uh... was convicting
people got fed up with very quickly we could do what they want
since such engines can combat proposals in thousands of results
really
your your measure of homosexual units
is holy sites you have to wade through to find what you're looking for
and at the state of all in the group is pretty good at getting you what you want
it's freaking goat
and so that's why we're not implying then to give being the pool
bother with you lou so much
so once we begin to trust to search engine
they they stay with us
megumi section term this kind of an old looking screen i think typographic
either div
changed like today
you touching you type in your sections into google
and it was back then with a whole page
call
links
two websites
over on the right then
berry berry he remarked
very very separates
from the search results
uh... the sponsored links
so these are ads then
that people have
to have displayed here
well the typically they have only
paid if you can come in
and so
someone thinks that people who are typing in the term multimedia
think he really
mold in this case multimedia and the american ireland
advertising in multimedia
might be interested in these products and services
but isn't that google has decided
if you're looking for that search term
you might want to buy these things
it's the advertisers have decided
if you're searching for those
things
resemble search terms made you want to buy our products
and so that's where and
dugan texts money then
i'm very often if you are looking for something the decayed advertising
knows really relevant
google has managed to maintain our trust
lake making it clear distinction
between
d
organic search results
and the paid results
so if you were if europe
was appearing on the next page
and you wanted it to appear on the first page
when you did a search
there's no amount of money you could pay guru to make that happen
they don't take money for that
basically recommends sites to people
based on their search terms
among other information they have
and that six
and and they're very
big on
on keeping the trust of people
that they're dead giving you what they think is the most relevant thing to your
search term
and so you can't pay them they need to to change flights
as we're going to see
there are things you can do
that might move your fire up the rankings
by helping google understand what took ages about and understand that your page
is relevant to those search terms
and also
to believe that your pages of of code quality
so google ranks pages here and we look at this issue in great detail
but go the right to the pages here based on
on what it thinks is relevant
and images a number of factors
obviously the search terms of the person typed it
but if you type in multimedia
it it would might be coming back with pete's
you know once you have to be relevant
increasingly google knows where you are so if you do type in the search you've
taken a search for pizza and you and mister stone
it's not going to list
some peeps case in rangoon and open
system which
if you're looking to buy
books for something unity and online bookshop amanda obviously uses relevant
the pizza isn't
an increasingly google's north more and more about you
soul
if u are
the king for something
and maybe your sex hardier aides are your location by your hobbies are
relevant
if google knowles those things that they can apply to that
to the search as well
so increasingly to keep a sitting next to each other doing the same turn search
terms will get different results
because of what the google knows about them
notes or for a whole bunch of different search engines
and others you've heard it wouldn't committed it onto the stack
that was my favorite for years
yahoo was kind of the first big one
no one that made
medida needed money
by do with the chinese one
interesting me you know something's
more
you won't find on by doing so you're going to be looking for the delhi down
as a webpage innale by do is the wrong place to go searching for that
the fact that
and then being is microsoft's one
and
microsoft is kind of coming to the police to search engine party
but it does have the money
does have the resources and doesn't like to bring the people
the so maybe you can
indivisible
sizzlers talking a little bit of an earlier
that's
yes if you click on the if you get them the slights on the web and you can you
check on that link that let me take you stratus
this is an interactive
slides
on the way it shows you
politician search engines connect in and use each other
so for example google receives information from demas
all i can see no on your screen demand
one because the missing from the projector that's what it's all things as
well
and a group de mas gives information to google apps
google gives information meant other things
so that some
smaller search engines are sites have been vaults by the others in things like
that
so they're all connected up in various different ways
you can go along there and and
and have a look if you want
anzio won't fix to the other
but i was like i was single
you can see why wayy
humans think
is a good sites
and the lungs uncertain category
that's information continues
not so we'll talk a bit of almost search engines work
well we need to understand how search engines or
we can make the the most of them
in terms of
promoting us
so many people are surprised
to learn that when you do a search in google
who doesn't go search the web
there and then on the spot
that would actually take too long
despite having many many resources
google this too
constrained by the laws of physics
and
too
search the whole way
instantly
would take could take some time
that's geographically diverse
so what google actually searches
is the copy
it made
all the way
so google makes uh... and all this virginians
they make a copy of the web content index
and then when you go searching for a term
returns
it's compares
the information has in the index with your search terms
and if it is ok what sites you might be interested
the way that index works then that's gonna affect the success of the sergeant
so the number of things to consider their
but the bottom of motherhood google has a copy of the way
because in that snow means peace
you know that wouldn't fit on your hard disk at home like
so the large of the index
the longer it's going to take to search
and the more resources going to take to collect into stores
so if you have a huge index
of every single thing on the web
that's gonna
bb
the larger nasa's low then the more likely it is going to have the day's
interlocking for
so some search engines might decide
they're going to index every single page of every single sites
and everything looking cranny of each of those
websites
well this might decide
we're just going to go to a size
figaro quickly what that's like his abuellah's
an edison was looking for those things listen to that sites
so it can become very
the main thing though is that and
the big air such
you might be here index
and
tumour starts turning them all the more that turns are
going to come back
with lots of sites and if you have ten times as many sites index as
you know the next
search engine over we're gonna come back
was ten times as many results from some of the search
that's not necessarily a good thing
funny user
about website
and i do a search and you come back with
and
two hundred pages
anna goes next may come back with two thousand pages link
too many for me
it's very very important to search engines that
as well as finding all the sites that might be relevant
that they were rank them
in order pop relevance
so that
when you put in your search terms
and you get a list on the front page
the thing you're looking for
is there
pending you don't have to go four fight pages it
and i can't remember the last time i went for a fight pages in
supposed to give myself
so like
we want to go to kind of no exactly what we're looking for
and to have it there
flight of at the top
she could see if you have a website and you want to you what customers
you really really want to be a spoilt as possible
because people have an expectation of the to be on that first page of second
page
and so
the mechanism then by which
websites our search engines like google
decide
where to place
sites
in in the rankings
they're they're very important to understand
and for the most part there
the whole thing is secret
but they do tell u some of the most important things
and we're going to we're going to look at those
but you can imagine if you search engine
and
is set for something
and the first page releasing thing there is room this knox apology looking for
problem gold second page it's got to do
are being bored ever used to but i've you trust
so the relevance
is very important to stop just a question of
hoping the indexes
it has to be has to have an algorithm for deciding
whole relevant things at your search
the next thing then is the currency
of the index
if you're going to
make a copy of the where
well call
how often do you
colin do that
when to go once a week
once a month once a day
he once an hour like to be
you need lots of resources not some money and
masa storage space
so
what many search engines do it is the
lookout ho frequently citing teens
so i have some sites that have been changed since nineteen
two thousand
google isn't in the mad rush
to come back to some light stuff cuz like it hasn't changed in about ten
years well you know
google next week or the week after week erosion
whereas something like c_n_n_ is going to change
every minute b_b_c_ news site is contained agreements
so
sebastian be a problem
so search engines easy
figaro his web looking at your size
whole-cell quickly they need to come back
another problem then is that
know it seems like face book
and
twister
people dating their status all the time
if people want search engines to be able to search
twitter and facebook
some of the searches might have to be even in real time are
closer in time
and i have to go back very very often
substrates highlands inn
for
for search engines
to keep up-to-date with everyone streets in everyone's face the posts and things
like that
soho then
do the search engines actually going get the case
we're going with the two things when i look
first of all that *** long collectors
and one look at how
plea duit you know that you can search options
so what we're interested no
is whole the search engines
quantities
and they have programs called spiders are robots or web crawlers
that sometimes when you turn box
it refers to
and she now has been compromised
and is on the someone else's control
and is that
and sending oats panwar
involvement acts
are sometimes a box is
uh... program running in uh...
and uh...
multiuser dean
that is media person
or you can have uh... boss
in attacking with something
trying to pass themselves off as assuming
what's some not all but not all boxed are
what usually like to use the term box
but it is often
means no evil
but there are robots for the sections as well doing two jobs
to come spiders robots box or webcallers
what that was when the final page
the indexes
and they took all the links from that page to all the pages and then they go
to the father pages an index tocqueville's
processing some those
because of the pages and expose
and in fact one of the key
quality metrics google used in the early days
was the number of pages that link to your size
so if your site the theory went to secure site was useful
lots of other people would link to it
that now people don't generate links so much anymore although not social
networking they generate the melodic anything
nancy slept
but it is so that these spiders followed links from from page two page
still
it might have index the page and i might be
three links on that page
two other pages
so then go an index those three pages
and that those links on those
going next those
that this pages
weakening some those pages and go follow those
so that way then
no side by side page by page by page and by anybody think
who would probably eventually find you
it would be very interesting actually to and
to put some freaky search terms and you're not often webpages
and google seafood we have found them
and then maybe when you put the links on your blogs si ho long it took
for political
and follow the links from your blogs
mclaughlin webpages
and and see with what an interesting but uh... i i met in its from them by now
now it may have decided that crap
and not bothered with
instant it to see you could then
if you could to store some search terms in your united name on your site
and some words some strange word
if you do has worked for all those things
differ from those
speeches on practice that you used
also you can just say to search engine hi i have a new site could you go and
exit from the case
and if you're publishing a completely new site
and that might be the way to go
because
i'm sure they would find you eventually but of course
might take a while
if you're you know
internets beijing
you might be in some obscure little corner office
but if you do this if you tell groove of exercise there it can go indexes
used to be at the races
so it might find your then she anyway
but you might be in a hurry
no some reporters then some of them do do different things they have different
features in characteristics
and i can have that
an impact on
not just on how the search for expert on how your site is designed
someone i mean differences
is the depth
of of the crawl
of spiders coming to your lead size
and looks at the
first page
and it is ok this life is about this i think that's that page
and then you might have six links to six subsections
might follow those six links
to those six sub pages in your hierarchy
and then i might say okay stick a bargain we love
no i'm not in the morning here
kind of index the citation
a condo one level
and that's needham
authors michael
appears the top level
and then there's the six
you know subsections
and then he took those subsections has like three subsections underneath and
some of those
have all those in others
that's a good site might be a big huge complex
hierarchy
of pages in some pages
you know sections in some sections
and some spiders might
go into every single milken crimea fax
so that's great if they do
bus some of the mike knox
and so
if you're not clear on your first page
and maybe on there
pages off that first page
it is not here
what's your side as opposed
if you haven't said everything you need to say
in that
subset of your size
if you're missing out
so may be necessary maybe better
to have uh...
as shallow hierarchy not spend so much content you have as well
but shallow hierarchy
might be more useful
then uh...
bravery deep enough support
sold but something to consider
you can also think the spiders
don't look at this
now if you need
to be saying to a spider don't look at this republican something should be
doing anyway
put let's imagine for example
that your website is going to have hundred pages
and he got ten of them don't intend to really really good
annual ninety whether their craft
if the spider comes
and indexes your whole sites
getting quite reasonably conclude with at sites ninety percent crack
the ten pages that a very very good
might be very very good
with their reputation
would be harmed by their association with the crack pages
so
what you can say to a spider is
don't look at these pages
and you might find then
that the ten pages that are close
would be ranked higher
daan
they would have been
if they were out there with the other ninety pages that points
because
you don't want your good content
being lost
and and i use it
tennessee of events
really shouldn't be put in the ninety crap pages on the web
anyway
but if for some reason you you have to do that
you can say to the spiders
don't look at this stuff
salts
the things you can do this and meta tag
called robot sweeping statement index
that would say through about looking or this page he found his page if you do
but ignores
many webpages and
many websites where people can leave comments
say to the box
don't follow any links
in the comments section so that's the comments section would be marked
authorized
don't follow any links here
and that means then that the spammers
don't get to and
dicks you know
traffic from there
but also
it means that you're not associated with any of the span
that's in there
your site doesn't get flagged as something that's just
you know links to
doesn't know follow
action used
for a dress we can say to spider here's a link to another web page
but don't go there
well that's what you're doing falling staller pages but don't follow this one
are you can also have a
robots dot t_ xti fine
where
you specified
to the spider what things each of the past or things that ***
and robots at sixty is is fairly common
but that's all voluntary
so someone could write a spider that justin was all those things
and
play or you know
like to bill isn't interested in crack
and if it's your website if you will choose and you think those ninety pages
of crack
well you know that's information who can use
you know if you think it's got a new roasters
maybe it's best voice
so
so it's something to remember
what is a general rule
if something is
not ready for publication
then you shouldn't publishes
if it's a secret like you definition put it on the web
and hope no one stumbles upon us
certain other place for secrets
and sovann select all look at the south on the web but put in a robot static
state and the robust ought to go there so it's cramped
molds
noted was that secret it shouldn't be on the web when you can find
so although the end it's a voluntary system
but the webcallers use
it's in their interests
single women six single wasn't first small search engines interests not to be
indexing things
that probably no good
cousins work and money
and
effect the quality of the results
the generally by-products
concussions and ended up
solutions continue all this in a little while