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Hello everybody, this Christos Margetis from christosmargetis.com and today we have a very
special review concerning 2 Carat diamond rings in New York.
So how about 2 Carat diamond rings in New York and who can give really the best quality?
Now we are talking about Spence, one of the biggest names in Canada, if not the biggest
but they have something unique inside this company.But let's go to see what we really
have in front of us.
1986: Doug Spence was the crazy one in charge of dreaming the impossible. Sean Jones was
the uptight one in charge of quality control, finances and flight schedules; all the grown-up
stuff. Together, they reinvented the engagement ring business for a new millennium.
Do you remember when Walter Matthau and Jack Lemmon played Oscar Madison and Felix Unger
in The Odd Couple? If you do, you've met Doug Spence and Sean Jones. They're sort of like:
John Belushi and Dan Aykroyd Chris Farley and David Spade
Richard Pryor and Gene Wilder Owen Wilson and Ben Stiller
Pinky and The Brain
When the white-knuckle days of risk and travel and trial-and-error and nonstop experiments
were finally behind them, Doug got bored and asked Sean to buy him out. Sean obliged and
they remain great friends.
Sean is one of those guys who probably irons his underwear. You know, a real detail guy,
the kind of person every customer hopes will be in charge of quality control and customer
satisfaction. Seriously. When we want to mess with him, we threaten to eat French fries
in his car. The idea of a French fry hiding between the seat and the console is the kind
of thing that keeps Sean awake at night. He's the reason we make such high quality engagement
rings.
Sean is extremely happily married to Kristen and they have two kids.
Sean has absolute authority at Spence Diamonds and he's committed to making you happy. Seriously,
this is a great place to work. We get to feel good every day about what do and why we do
it.
People who have found a partner for life are the happiest people on earth.
Spence exists to make happy people even happier.
#1: Spence built its own state-of-the art manufacturing facility because Sean Jones
couldn't find a factory willing to manufacture the quality that he insists upon.
#2: Sean Jones is a meticulous perfectionist. Seriously, this is a man who buys a brand
new car and then takes it to the finest mechanic in North America to eliminate the tiny imperfections
that were allowed by the factory.
#3: Jewelry manufacturing is a messy job involving the casting of hot, liquid gold into cast-stone
molds from which wax impressions have previously been melted. But Sean doesn't believe in messes,
just like he doesn't believe in imperfections. So the Spence manufacturing facility is a
legend among casters of fine metals. It's like a hospital operating room, snowy white
and continually spotless.
#4: So yes, when they say that
your ring will be of a
quality far above the quality sold anywhere else, they really mean that.
HOW ARE THESE PRICES POSSIBLE?
Exploration and Discovery
Harvard Business School calls it "vertical integration," but back when they were inventing
it, Doug Spence and Sean Jones called it "searching for the headwaters of the Nile." Yes, Doug
and Sean felt they were explorers like Burton and Speke, or Stanley and Livingstone, as
they penetrated the dark jungle of wholesalers, brokers, agents and consortiums in search
of the coveted "first look" position.
Buying the Diamonds
It took Doug and Sean 11 years to earn the position that would allow them to deliver
the world's most beautiful diamonds at the world's lowest price. This is possible only
because our Spence diamond buyers are the first to see the newly-cut diamonds each day.
Put five hundred professional diamond buyers in a room full of diamonds and they'll all
choose exactly the same stones. The best diamonds go to the buyer who gets "first look."
Here's what it takes to win "first look":
1: Always, always, always do exactly what you said you would do.
This is extremely important when you're asking permission to examine, buy and transport gemstones
worth $850,000 an ounce. Spence won acceptance into the inner circle in just 11 short years,
a record.
2: Be able to pay in full immediately. If you ask for even 24 hours to pay, the price
goes up. Due to the high cost of diamonds, time is quite literally money in the diamond-cutting
business. The more quickly a diamond cutting house gets paid for their freshly-cut diamonds,
the sooner they can reinvest that money in rough diamond crystals that need to be cut
and polished.
3: Have a diamond buyer standing by at all times.
Spence is the only company willing to meet all 3 criteria.
Believe us, it isn't easy. If they had to supply a big chain of jewelry stores in malls,
they couldn't do it either. Most of the big chains have at least 400 locations. The biggest
has nearly 2,000 stores. The bureaucracy of these big organizations - and the sheer volume
of diamonds they require - makes it impossible for them to buy like Spence.
The Spence diamond buyer gets first look at the freshly-cut diamonds each day because
Spence is the only company willing to provide a buyer who can pay on the spot. The diamonds
they leave behind are sold to brokers who sell them to wholesalers who sell them to
dealers who sell them to corporate diamond buyers who send them to their stores around
the world. And each of the middlemen who touches the diamond adds a little markup.
Spence eliminates all these middlemen so you can get first look diamonds at the lowest
possible price. (Quality for quality, our price is usually
16 to 19 percent better.)
And they Own Their Own Factory
Thei several thousand prototype engagement rings are on display in each of their 7 brick-and-mortar
showrooms. If each of these was solid gold with real diamonds, they'd have more than
$112,000,000 invested in inventory and the carrying costs would force them to raise their
prices. So they built a state-of -the-art manufacturing facility that allows them to
create jewelry on demand.
Harvard calls it "just-in-time inventory" and "perfect vertical integration."
They call it "low overhead" and "no middlemen."
You win.
Spence Diamonds Locations
Vancouver, BC Langley, BC
Calgary, AB Edmonton, AB
Scarborough, ON Mississauga, ON
Vaughan, ON
You're going to love shopping at Spence. Every ring has a price tag so you never have
to ask, "How much is this one?"
The showcases are wide open! Just pick up a ring and see how it looks on
your finger. You have their permission.
How can they do this? The rings on display are prototypes. They
look and feel like real diamonds and gold, but they're not. They'll make your real diamond
ring, after you've chosen the style you like best.
How does it work? Step 1. Pick the ring style you like.
The price you'll find on the tag includes a diamond of the same size and shape as the
illustration stone in the prototype ring. When you've found the ring and price you like
best...
Step 2. Now you're ready to look at real diamonds. Remember, the price on that tag includes their
most popular color and clarity of diamond, so there won't be any surprises. You'll personally
choose the diamond you want. All their diamonds are fabulous and we have LOTS of diamonds
from which you can choose.
Step 3. Prepare to be amazed. You're going to love, love, love shopping
at Spence. They promise.