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James Schramko here with some seo news. I’m going to tell you about some changes we’ve
made with our color code line up and also we’ve made two significant changes to our
branding. I’m just going to show you where you can find the new services.
So we now have a color code system for all of our jobs. From doing all of our website
checks, what we found is websites generally fall into one of three categories. We have
the red, yellow and green. So now we actually classify this when we do a report. We can
also code each of our accounts with that color code so if you have a job at the moment, you
can ask which color code will apply to you. I’ll give you a brief description of it
now.
There are red sites which have had some previous bad link history. This is the most common
type of site we get when someone’s new to us but has been doing work somewhere else.
Unfortunately, they’ve had some shoddy links from cheap forum post or profiles or they’ve
had directory submissions or they’ve had some really low quality company generating
spam links for them. Sometimes, these domains are going to need substantial work, they may
need some links disavowed. You may even need to change domains at some point with very
careful redirects. If you have a red site, then we will let you know that and we will
also make sure to send you to the right place where you get some help with that.
If you have a yellow site, that’s generally a new site. Now, it’s good that we know
that it’s got a very low link profile like almost no links to it because with the penguin
filter, it’s very sensitive to anchor text. Too many good links can actually damage your
site so what you need is a very broad mix of link IP’s and also the anchor text should
be mixed up. Make sure that it’s never more than a few percent saturated for any of the
phrases. If you have a yellow site, it just means that we have on the kid gloves and we’re
being very careful with it.
If you have a green site, it means you have a good history, you’ve got lots of backlinks,
you’ve got a really good mix of anchor text and your site is going to get the very best
results from us in the shortest possible time because we can instantly move into really
good quality, highly relevant category-themed links. So that’s our new color coding system.
In other news, we sat down with the team last week and have made some big structural changes
to make your life easier. We used to have our own separate reputation management product.
But we’ve now brought that in under SEOpartner. It’s called reputation repair and there’s
an analysis there. If you have a reputation issue or you need help with repairing a bad
reputation, fill out the reputation analysis on SEOPartner.com.
We also had another product out there which was designed to help you implement what I
call own the racecourse which is what we do from our SuperfastBusiness site. We’re actually
putting out rich media all the time. Video, audio, bullet points and images. That product
is now called the expert pack and it’s on SEOPartner.com as well. SEOPartner is the
one stop shop – reputation, expert packages and the standard packages that we’ve always
had. We’ve got a new comparison chart so you can see exactly what you get with each
package and we still have a website check. It is $20 now because we’ve reached our
absolute capacity and we’re very popular right now but that $20 counts as a credit
against any of the packages that you order if we recommend that you take one of our packages.
If you have any questions, of course hop along to SuperFastHelp.com. We’ll be happy to
help you out there.
Now LinkJuice.com is still ticking along just as normal and that’s the place to go if
you need content. If you want infographics, if you want videos, if you need articles to
put on your website, head over to LinkJuice.com and that will be the best place to go to seed
a brand new site or to give a boost to a very established site. I’m James Schramko, speak
to you soon.