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In this video I am going to talk about six steps to get your website visitor interested
in what you are selling this video is specifically for people who are selling physical product,
information product or software product. Before you create interest you need to get attention
of your website visitor I have created another video just for that see the first link in
description box once you got their attention then you want to create interest in what you
have to say creating interest is all about relating to customer on personal level first
step to relating to customer is to talk in you language than me language for example
my weight loss product is better than competition and its cheaper vs this product can help you
loose twice as much weight as dieting alone see the difference instead of talking about
what I do talk about how can I help you everyone is selfish and they are interested only in
themselves second step is to talk about specific benefit instead of vague claims for example
this product can help you get more sales verses this product can help increase your conversion
by 10% guaranteed third step is to back up your statement with testimonials from previous
clients make sure you have testimonials from variety of different client if you just have
big names in your testimonials your customer may get intimidated make sure you have big
names as well as testimonials from average joes so your customer will feel at ease when
buying your product fourth step is to focus on customer and do not go off topic or ramble
around keep all the topic related to product only and do not talk tangential fifth step
is to make content in easily digestible format spice up your page with beautiful pictures
and beautiful icons and bullet points to make it look like there is not much to read sixth
step is give incentive at the beginning of the page so your visitor will keep reading
further down the page I have created another video about how to optimize your headline
for lower bounce rate and see the second link in the description box thanks for watching
until next time